Exam 16: Consumer and Marketing Misbehavior

Consumer misbehavior expedites the flow of consumption activities.

Consumers tend to view the act of illegal downloading as less morally ethical and socially acceptable when the motivation for the act is primarily based on hedonic value than if the motivation is based on utilitarian value.

Which of the following represents beliefs regarding the fairness or justness of an act?

Products liability is the extent to which businesses are held responsible for product-related injuries.

It is when societal goals are out of reach given the accepted means of achieving them that deviance occurs.

Which of the following is used to describe the activities of various groups to protect basic consumer rights?

Sam is a music buff.He downloads the latest music from unregistered sites,compiles them,and shares them with his friends.Sam,who is otherwise a law-abiding citizen,believes that such an act cannot be sanctioned by law.Which of the following best represents Sam's belief?

With negligence liability,consumers can win a legal action against a firm if they can demonstrate in court that an injury occurred and that the product associated with the injury was faulty in some way.

When Henry returned a used product for a refund at the retailer he bought it from,he asked himself if what he was doing was right.This is an example of _____ evaluation.

Many consumers who practice shoplifting acknowledge that they do it because they get a feeling of exhilaration when they realize they can get away with it.Which of the following motivations of consumer misbehavior best explains this reaction?

Which of the following explains why groups of people replace one set of acceptable norms with another set that others view as unacceptable?

Differentiate between compulsive consumption and addictive consumption.Give examples for each.

CIGARETTE MARKETING SCENARIO The marketing of cigarettes, a legal product, has a storied past. Prior to 1971, this product was advertised heavily on television. Some ads even suggested that doctors recommended certain brands over others. Consumer groups have claimed that tobacco manufacturers knew the harmful effects of smoking but hid it from consumers and continued to market the product. Now there are several restrictions on the marketing of cigarettes, many resulting from a master settlement with several states to limit liability from future lawsuit claims. Gone are the days of sports sponsorships and billboards that tobacco manufacturers relied on heavily after the broadcast advertising ban. The current threat to cigarette marketing is the Tobacco Control Act, which requires graphic warning labels that will take up a substantial portion of the package. -Refer to Cigarette Marketing Scenario.Tobacco companies have lost several lawsuits brought by smokers or their families,and juries have awarded them damages to cover the cost of their health care as well as damages to punish the companies for their wrongdoing,resulting in multi-million dollar awards to the plaintiffs.Damages intended to cover the cost of consumers' health care are called _____ damages.

Anne spends hours every week shopping following her divorce.Even though her buying pattern has considerably reduced the balance in her account from the divorce settlement,Anne claims that it helps her to cope with the emotional vacuum left by the separation from her husband.Which of the following best describes Anne's behavior?

Kleptomania is generally triggered by a strong compulsion and the inability of the consumer to fight the urge to shoplift.

Which of the following eating disorders is characterized by the consumption of large amounts of food while feeling a general loss of control over intake?

A man of few words,Tom is a typically soft spoken and mild-mannered guy.However,recently,when in line to book tickets for the first show of a new movie starring his favorite actors,he yelled and created a scene as the tickets got sold out before his turn at the counter.Which of the following motivations of consumer misbehavior best explains Tom's behavior?

You are undergoing sales training at your new job.The trainer teaches you ingratiation tactics.Name and describe two of these tactics.

Attribution theory explains why groups of people replace one set of acceptable norms with another set that others view as unacceptable.

Penny bought a dress to wear to a wedding.She wore the dress without removing the price tag.A day after the wedding,she returned the dress to the store where she purchased it from and got her money back.This is an example of _____.