Exam 6: Personality, Lifestyles, and the Self-Concept

According to the psychoanalytic approach to personality,which of the following principles implies that the ego seeks to satisfy the id within the constraints of society?

THE DESIGNER CLOTHES SCENARIO Fashion weeks in New York, Paris, and Milan featuring haughty supermodels strutting up and down the ramp generate a lot of attention for designers, especially if the collection is unique or unorthodox. But who buys these clothes? Apparently, only a small group of customers, as the celebrities seen so often flaunting designer clothing get these outfits for free in return for the publicity they generate for designers. This small group of customers comprise of women like Anna, Cindy, and Christine. Anna purchased a Balmain mini dress worth $24,000 and several other outfits because, as she stated, "I buy what I love." On the other hand, Cindy, an art enthusiast, purchased an Alexander McQueen jacket priced over $11,000. To her an apparel, besides being a work of art, also helps her form perceptions about herself. Christine, who attends high society events almost every night, wears any dress only once and in case she is attending more than one social event, changes several times in the course of a single evening. For these women, their clothing is an expression of themselves and how they want people to see them. -Refer to The Designer Clothes Scenario.Cindy's _____ represents the various designer outfits that she owns that help her form perceptions about herself.

PRIZM is based on the premise that people with similar backgrounds and means tend to live close to one another and emulate each other's behaviors and lifestyles.This is a _____ procedure.

Deanne is married to a very wealthy attorney and she wants everyone to know that.She drives an expensive car,wears designer clothing,and diamond jewelry.In doing so,which of the following traits does Deanne exhibit?

Carol Bates,a young,dynamic,and affluent banker,likes to shop online and try out new products.She likes to keep herself updated about the latest products introduced in the market.She is usually the first among her friends to buy the latest gadgets.Which of the following traits best describes Carol?

According to the psychoanalytic approach,the id differs from the ego in that the id focuses on utilitarian value.

Kenneth enrolled in a graduate school to study entrepreneurship because he wanted to become a successful entrepreneur and start his own business venture in a few years' time.Which of the following types of self-concepts played the greatest role in Kenneth's decision to enroll in graduate school?

Which self-concept refers to how a consumer currently perceives him- or herself?

Danielle is a very careful shopper,and is keen on maximizing the value of every transaction she makes.She uses coupons whenever possible,and purchases items on sale to save money.However,she is likely to pay more for a product if she thinks that it is the best one to meet her or her family's needs.Which consumer behavior trait does Danielle display?

Explain why lifestyles are important to the study of consumer behavior and describe how consumer lifestyles are measured.

Which of the following approaches to personality assumes that some traits are specific (bargaining proneness),and others are more broad (extroversion)?

A researcher studies consumer characteristics such as materialism,innovativeness,and the need for cognition together with their impact on the purchasing behavior of consumers.Which of the following refers to the approach to studying personality that the researcher is using in this instance?

Which theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a product?

_____ refers to the totality of thoughts and feelings that an individual has about him- or herself.

Mary thinks of herself as a warm,caring person.She is happy and content with her life and believes that others enjoy her company.These thoughts and feelings that Mary has about herself comprise her _____.

The VALS 2 approach classifies consumers into 66 distinct segments.

The structural-functional theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a focal product.

Jenny is shy and afraid to speak to other people.She avoids going out with her friends and colleagues,preferring to read a book on her own rather than interacting with others.These emotions and behaviors that Jenny exhibits comprise her _____.

Which of the following refers to downshifting?

Body piercings are popular forms of self-expression.