Exam 5: Motivation and Emotion: Driving Consumer Behavior

The fact that the body naturally reacts in a way so as to maintain a constant,normal bloodstream is known as _____.

Situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price.

Which of the following terms is used to capture one's awareness of the emotions experienced in a situation,and an ability to control reactions to these emotions?

Jennifer wants to buy Shine,a hand dishwashing brand that positions itself as a product that can help you avoid "grease and embarrassment" in front of guests.In buying Shine,Jennifer is adopting a(n)_____ focus.

Memories of previous,meaningful events in one's life are known as _____ memories.

Compare and contrast two self-report measures for measuring emotions.Explain how consumers can experience both positive and negative emotions,and which self-report measure is best at capturing that?

Define autobiographical memory and describe one of yours.Explain how a marketer might be able to influence consumers to recall positive autobiographical memories.

Self-report measures are less obtrusive than biological measures because they don't involve physical contraptions.

Electronic products can be frustrating or satisfying for consumers.For example,a consumer may be highly satisfied with the applications available on his new smart phone,but becomes frustrated when he is unable to operate it with ease.If a consumer researcher wants to measure these positive and negative emotional reactions,then which of the following measures will be best suited for this purpose?

Every PANAS item represents a good feeling.

Chelsea,who has four siblings,has vivid memories of her special Saturday mornings when her father used to take her out for breakfast.It was their special time together as she got her dad all to herself.Chelsea's memories are an example of _____ memories.

CHRISTMAS SHOPPING SCENARIO Maisie waits for Black Friday each year to do her Christmas gift shopping. She maintains the tradition of gift-giving faithfully, as it makes her feel a sense of kinship and attachment with her family and close friends. As she lives alone, she strongly feels the need for relationships at this time of year. She steps out wearing her warm fur coat to protect herself from the sub-zero temperatures. As she shops for her gifts, she comes across a pair of designer sunglasses that are on sale. She buys them immediately as she does not like her old pair, and has been thinking of replacing her it with a new one. As a rule, every year, she buys her mother's gift last, after she has checked out all the available gift options. This year, she gets her mother a pair of exquisite pearl drop earrings. She is a bit anxious because they are very expensive and she hopes that her mother will like them. While at the jeweler, she decides to buy herself an ornate Christmas dove as an indulgence. Maisie has had a fascination for them for as long as she can remember. She has a huge collection of Christmas doves in various sizes and colors. Maisie comes back tired, but satisfied with her day's shopping. -Refer to Christmas Shopping Scenario.Maisie gets her mother a pair of exquisite pearl drop earrings.She feels anxious because they are very expensive and hopes that her mother will love them.This is an example of _____ appraisal.

The consumer with relatively high emotional expressiveness is likely to react in some way to outcomes that are unexpected.

Emotional involvement drives one to consume generally through relatively strong utilitarian motivations.

Which of the following is true of how mood influences consumer behavior?

Which of the following terms refers to the efforts put forth by employees in carefully managing their own personal appearances as a requisite to performing their job well?

_____ refers to the fact that consumers feel uneasy about buying things that others have previously touched.

Jamie found the new book he bought interesting and was so lost in reading it that he forgot to have his dinner.Jamie has achieved a state of flow with the book.

The behaviors that result from the self-improvement motivation are aimed at maintaining the current state of existence rather than changing one's current state to a level that is more ideal.

A new western-themed family steakhouse requires its employees to dress like cowboys and cowgirls from head-to-toe with cowboy hats,red-and-white checkered shirts,blue jeans,and cowboy boots.The owners believe that this specific appearance is needed to generate the emotional reaction it seeks from its customers.This dressing requirement for employees is an example of _____.