Exam 8: Group and Interpersonal Influence

Which of the following individual difference variable assesses the individual's need to enhance his or her image in terms of others by acquiring and using products,conforming to the expectations of others,and learning about products by observing others?

Barbara is an active member of her church.She is the choir director and the head of youth activities.Barbara can best be associated with the _____ self-schema.

In general,consumers tend to believe advertisements and explicit marketing messages from companies more than they believe other consumers.

Social Buying refers to consumer buying behavior that takes place on social networking sites.

A group that includes members who have frequent,direct contact with one another is known as a(n)_____.

The person in the household who recognizes a need and provides information about a potential purchase to others is assuming the role of a decision maker.

The traditional household life cycle segments families into groups based on the number of dependent children and their consumption capacities.

Advertising themes in a collectivist culture tend to emphasize separate themes.

Derrick has always been an animal lover.He neither wants to be part of any meat-lovers club nor wants any form of association with groups that have a history of cruelty toward animals.In this scenario,Derrick associates such clubs as _____ groups.

The marketing technique that involves compensating consumers to talk about,or promote,products without disclosing that they are working for the company is called _____.

The pressure an individual feels to behave in accordance with group expectations is known as _____ pressure.

Consumers who spread information about all types of products and services that are available in the marketplace are called _____.

The informational influence of a group is particularly strong if the group is seen as being credible.

Consumers are less likely to spread word-of-mouth when a product is particularly relevant to their own self-concept and when they are highly involved with the product category.

Define the concept of word-of-mouth (WOM).Differentiate between organic WOM and amplified WOM.

The way in which new products are adopted and spread throughout a marketplace is known as the _____ process.

Reference group influence on product selection tends to be weak for "public" products.

The sandwich generation refers to consumers who experience brand fatigue resulting from excessive exposure to marketing messages.

Peer pressure experiences are restricted to the childhood and adolescent phases of a consumer's life.

Discuss some social networking websites of which you are a member.Give an example of how membership to these social networking websites influences your consumption behavior.