Exam 11: Distribution Customer Service and Logistics

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Advance information on product availability affects physical distribution (PD) service levels.

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Alex has to transport iron ore from New Orleans to Memphis. Which mode of transport is he more likely to use?

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Which of the following does NOT contribute to total inventory cost?

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A(n) _____ is a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs.

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Use this information for question that refer to the United Tools case. Terry Harter is marketing manager for United Tools and Mike O'Reilly is the firm's logistics manager. They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store). United Tools does not own its own transport facilities and it works with wholesalers to reach its business customers. Together, Harter and O'Reilly try to coordinate transporting, storing, and product handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want. This usually requires that United keep an inventory of most of its products on hand, but demand for its products is fairly consistent over time so inventory is easy to manage. Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers, Ralston Supply and Ricotta Tool Co. The total cost for each option-and the distribution service levels that can be achieved-are as follows: 1. Airfreight 2. Inland waterways 3. Trucks 4. Rail and regional warehouses Total Cost \ 1,000,000 \ 300,000 \ 500,000 \ 650,000 Distribution Service Level 95 percent 60 percent 70 percent 80 percent Ralston Supply expects a very high level (90 percent) of distribution customer service. Ricotta Tool Co. is willing to settle for a 70 percent customer service level, even if that means some products will occasionally be out of stock, if it gets products at a lower price. For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses. Cross-country shipments usually go by rail while regional shipments usually go by truck. It appears that United Tools:

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Why would Coca-Cola want to encourage its customers to store product in their homes?

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As a percentage of GDP, which of the following most likely characterizes logistic costs incurred in developing economies in Africa?

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A "supply chain" is the same thing as a "channel of distribution."

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Considering weight, which one of the following transporting modes usually has the LOWEST cost?

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Regarding airfreight, which of the following statements is NOT true?

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Just-in-time delivery systems typically shift more responsibility for PD activities to the customer rather than the supplier.

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Physical distribution is the part of marketing that is visible to most customers.

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Physical distribution customer service level means all of the following EXCEPT:

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Storing:

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