Exam 11: Distribution Customer Service and Logistics
Exam 1: Marketings Value to Consumers, Firms, and Society393 Questions
Exam 2: Marketing Strategy Planning322 Questions
Exam 3: Evaluating Opportunities in the Changing Market Environment360 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning253 Questions
Exam 5: Final Consumers and Their Buying Behavior358 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior277 Questions
Exam 7: Improving Decisions With Marketing Information263 Questions
Exam 8: Elements of Product Planning for Goods and Services385 Questions
Exam 9: Product Management and New-Product Development258 Questions
Exam 10: Place and Development of Channel Systems293 Questions
Exam 11: Distribution Customer Service and Logistics214 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning392 Questions
Exam 13: Promotion-Introduction to Integrated Marketing Communications341 Questions
Exam 14: Personal Selling and Customer Service299 Questions
Exam 15: Advertising, Publicity, and Sales Promotion344 Questions
Exam 16: Pricing Objectives and Policies305 Questions
Exam 17: Price Setting in the Business World270 Questions
Exam 18: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe232 Questions
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The right physical distribution system should be based primarily on
(Multiple Choice)
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Transporting cost as a percentage of selling price is lowest for:
(Multiple Choice)
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For short distances and higher-value products, trucks may charge higher rates, but provide slower service.
(True/False)
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In spite of high cost, high value, low-weight goods like high-fashion clothing and parts for the electronic industry are often shipped long distances by ____
(Multiple Choice)
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The challenges of coordinating logistics functions in a supply chain has led to less sharing of information over the Internet and at websites.
(True/False)
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Considering weight, the most expensive transporting mode is:
(Multiple Choice)
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Which of the following is an example of a JIT system shifting responsibility for PD activities backward in a distribution channel?
(Multiple Choice)
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_____ as a mode of transport serves a very limited number of locations but has a high dependability in meeting schedules.
(Multiple Choice)
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The physical distribution ________________________ is how rapidly and dependably a firm can deliver merchandise in demand through the appropriate channels.
(Multiple Choice)
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When a supplier's computer automatically processes an online order from a customer, schedules production activities for the order, and then sets up delivery of the finished product to the customer, what approach is being used?
(Multiple Choice)
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The best way to ship a heavy product like iron ore from St. Louis, Missouri, to New Orleans, Louisiana, in the Spring season with no arrival deadline is to use:
(Multiple Choice)
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A cheese processor having regular need for regional storage of a large quantity of cheese probably should use ______________ warehouses.
(Multiple Choice)
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About what percentage of the cost of hospital supplies in the U.S. are a result of logistics?
(Multiple Choice)
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Use this information for question that refer to the United Tools case. Terry Harter is marketing manager for United Tools and Mike O'Reilly is the firm's logistics manager. They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store). United Tools does not own its own transport facilities and it works with wholesalers to reach its business customers.
Together, Harter and O'Reilly try to coordinate transporting, storing, and product handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want. This usually requires that United keep an inventory of most of its products on hand, but demand for its products is fairly consistent over time so inventory is easy to manage.
Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers, Ralston Supply and Ricotta Tool Co. The total cost for each option-and the distribution service levels that can be achieved-are as follows: 1. Airfreight 2. Inland waterways 3. Trucks 4. Rail and regional warehouses Total Cost \ 1,000,000 \ 300,000 \ 500,000 \ 650,000 Distribution Service Level 95 percent 60 percent 70 percent 80 percent
Ralston Supply expects a very high level (90 percent) of distribution customer service. Ricotta Tool Co. is willing to settle for a 70 percent customer service level, even if that means some products will occasionally be out of stock, if it gets products at a lower price.
For its large retail hardware customers (like Home Depot), United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses. Cross-country shipments usually go by rail while regional shipments usually go by truck.
In designing the right physical distribution system, United Tools should primarily focus on:
(Multiple Choice)
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In which of the following places would logistics costs be most likely to run between 9 and 15 percent of GDP?
(Multiple Choice)
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There are big shifts in demand from season to season for the lawn mowers produced by GreenVision Co.- and its need for storage facilities also varies. GreenVision should think about using:
(Multiple Choice)
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