Exam 11: Distribution Customer Service and Logistics
Exam 1: Marketings Value to Consumers, Firms, and Society393 Questions
Exam 2: Marketing Strategy Planning322 Questions
Exam 3: Evaluating Opportunities in the Changing Market Environment360 Questions
Exam 4: Focusing Marketing Strategy With Segmentation and Positioning253 Questions
Exam 5: Final Consumers and Their Buying Behavior358 Questions
Exam 6: Business and Organizational Customers and Their Buying Behavior277 Questions
Exam 7: Improving Decisions With Marketing Information263 Questions
Exam 8: Elements of Product Planning for Goods and Services385 Questions
Exam 9: Product Management and New-Product Development258 Questions
Exam 10: Place and Development of Channel Systems293 Questions
Exam 11: Distribution Customer Service and Logistics214 Questions
Exam 12: Retailers, Wholesalers, and Their Strategy Planning392 Questions
Exam 13: Promotion-Introduction to Integrated Marketing Communications341 Questions
Exam 14: Personal Selling and Customer Service299 Questions
Exam 15: Advertising, Publicity, and Sales Promotion344 Questions
Exam 16: Pricing Objectives and Policies305 Questions
Exam 17: Price Setting in the Business World270 Questions
Exam 18: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe232 Questions
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As a mode of transportation, railroad freight would be least suited for
(Multiple Choice)
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The "total cost approach" to physical distribution focuses exclusively on the total cost of transporting a product.
(True/False)
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The main function of a "distribution center" is to speed the flow of goods and avoid unnecessary storage.
(True/False)
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The "supply chain" concept refers to the idea that distribution can usually be reduced if the firm that is the "weakest link" in the channel of distribution is eliminated.
(True/False)
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Logistics focuses on the handling of goods along a channel of distribution but not within individual firms.
(True/False)
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The total cost approach involves evaluating each possible PD system and identifying all the transportation costs associated with each alternative.
(True/False)
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Chrysler manufactures cars in Detroit and loads them on truck trailers at the factory. Burlington Northern Santa Fe (BNSF) picks up the truck trailers, loads them on specially designed rail flatcars, and ships them to St. Louis. There they are delivered by truck to local dealers. This transportation process is:
(Multiple Choice)
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Electronic data interchange is important in business markets in the U.S., but it plays little role in international trade.
(True/False)
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Private warehouses (compared to public warehouses) are most appropriate when a firm has a regular need to store a large quantity of goods.
(True/False)
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Transporting costs usually add relatively little to the cost of valuable products.
(True/False)
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A tire manufacturer currently produces tires in small quantities as they are ordered. The company learns that it can reduce costs significantly by producing one type of tire at a time in large quantities and storing its unsold tires for later sale. Should the company switch to large quantity production?
(Multiple Choice)
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The physical distribution concept focuses on lower costs and better service to increase customer value.
(True/False)
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The best transporting mode is the one that provides the required level of service at the lowest cost.
(True/False)
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How PD functions are shared will have the greatest effect on which of the other three Ps?
(Multiple Choice)
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