Exam 10: Place and Development of Channel Systems

A producer that enters into a licensing agreement with a foreign company to better reach foreign customers is most likely selling the rights to use its:

The 80/20 rule-that 80 percent of a company's sales often come from just 20 percent of its customers-is a good reason for marketers to use:

Many business products are sold direct, but hardly any services are.

In ______ channel systems, ordering is routinized, inventory and sales information is shared over computer networks, accounting is standardized, and promotion efforts are coordinated.

Which of the following is NOT an advantage of vertical integration?

With the Internet, even very small specialized firms can draw customers from all over the world.

A channel system in which the various members informally agree to cooperate with each other is called a(an) ______________ system.

Vertical marketing systems are growing in the U.S., but declining in the rest of the world.

Intensive distribution is selling through only those intermediaries who will give the product special attention.

AsianArt4U.com brings together the art produced by many different Asian painters and sculptors-and offers them for sale on its website. This is an example of

In Europe, auto manufacturers are required by law to allow owners of their brands to give the cars back to the manufacturers at the end of their useful life. The manufacturers must then recycle and reuse at least 85 percent of any vehicle made after 2004. This is an example of a(n):

Firms that use direct marketing promotion may or may not use direct distribution.

Of the five basic kinds of involvement in international marketing, exporting is the least permanent.

In a licensing agreement, the licensee takes most of the risk because it must invest some capital to use the right granted by the licensor.

Place decisions make goods and services available in the right quantities and locations, when customers want them.

A selective distribution policy might be used to avoid selling to wholesalers or retailers that:

Which of the following statements about direct channel systems is FALSE?

______________ means selling a product only through those intermediaries who will give the product special attention.

Which of the following best illustrates adjusting "discrepancies of assortment?"

When an online intermediary like Hulu scans all of the episodes of NCIS and then offers them to its customers one episode at a time, this is an example of: