Exam 10: Place and Development of Channel Systems

A local TV retailer hires knowledgeable salespeople to explain the differences among its models to customers, but a nearby discount store with very few sales staff sells the same TVs at a lower price. This is an example of __________ conflict.

A wholesaler might help a producer by reducing the producer's need for market research.

Exporters usually work with specialists who can handle international problems such as customs, taxes, exchange rates, and shipping.

The need for reverse channels may arise in all of the following situations EXCEPT

"Intensive distribution" means selling through:

Which of the following is true of selective distribution?

The role of "channel captain":

The vertical marketing system that typically has the greatest amount of cooperation among channel members is a(n):

A good reason for developing or joining a vertical marketing system

Yukon Sportswear, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of:

The terms "direct marketing" and "direct distribution" mean the same thing.

When a warehouse is rearranged to speed up order processing, "regrouping activities" are being performed.

When Renault Motor Co. builds a new production facility in Venezuela and it is the sole owner of the facility, this is an example of a(n) _________ investment approach.

Which of the following is a function that an intermediary is likely to provide for customers?

In "traditional channel systems," the channel members:

Channel conflict often results when a manufacturer opens a new distribution channel, especially if it directly competes with its existing intermediaries.

A firm acquiring another firm at a different level of activity within a channel of distribution is called:

Barnes and Noble, a multichannel bookshop, discovers that Amazon.com is selling a new blockbuster book by Dan Brown at a 25 percent discount over Barnes and Noble's in-store price-because Amazon.com has a lower overhead cost. This is an example of _________ conflict.

Licensing, in international marketing,

Digital products cost more to distribute than physical products.