Exam 10: Place and Development of Channel Systems

A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows

When selecting the degree of market exposure for a firm's products, it's important to remember that:

Direct marketing is primarily concerned with Promotion, not Place.

Exporting has an advantage compared to other types of international involvement, because it is usually easier to drop or change arrangements as the firm's needs change.

_____ is a manager who helps directs the activities of a whole channel and tries to avoid or solve channel conflicts.

Which of the following statements about ideal market exposure is true?

Josh Adams runs a large cattle farm in Texas. In order to take advantage of higher prices for beef in Europe compared to the United States, he has started selling cattle overseas by using an agent wholesaler who specializes in finding European customers for U.S. firms. He ships the cattle to Europe by water transport. Josh is involved in:

Horizontal arrangements among competing retailers, wholesalers, or producers to limit sales by customer or territory have consistently been

A convenience product would probably be sold using:

If a firm's involvement in international marketing is limited to managing others' production facilities, it is using:

A channel of distribution is a series of firms or individuals participating in the flow of products from the producer to the consumer.

In _____ channel systems the amount of cooperation among members of the channel is very high.

______________ (as a way to enter foreign markets) means selling the right to use some process, trademark, patent, or other right for a fee.