A) means putting together a variety of products to give a target market what it wants. B) involves collecting products from many small producers. C) involves dividing larger quantities into smaller quantities as products get closer to the final market. D) means separating products into grades and qualities desired by different target markets. E) is most important with specialized producers of professional services. A) means putting together a variety of products to give a target market what it wants. B) involves collecting products from many small producers. C) involves dividing larger quantities into smaller quantities as products get closer to the final market. D) means separating products into grades and qualities desired by different target markets. E) is most important with specialized producers of professional services.

Exam 10: Place and Development of Channel Systems

To minimize its own risks, the Boomtown Petroleum Corp. of Houston, Texas, operates a South American oil refinery that is owned by residents of that country. Boomtown is engaged in an activity known as:

(Multiple Choice)

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Question 41

Bulk-breaking

(Multiple Choice)

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Question 42

A company may be inclined to use both direct and indirect channels of distribution:

(Multiple Choice)

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Question 43

When Fresh Produce Wholesaler Inc. buys fruits and vegetables from a variety of different farmers, and then takes large bushels and breaks them into smaller package sizes, Fresh Produce is addressing

(Multiple Choice)

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Question 44

Direct investment in a foreign market involves the biggest commitment and the biggest risk.

(True/False)

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Question 45

Intensive distribution at the retail level would probably be most appropriate for:

(Multiple Choice)

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Question 46

Business products tend to be sold direct to customers because compared to consumer products:

(Multiple Choice)

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Question 47

The text suggests that a "channel captain" should be:

(Multiple Choice)

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Question 48

In general, marketers that seek greater control over their marketing mixes in the international environment will:

(Multiple Choice)

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Question 49

Selective distribution is becoming more popular than intensive distribution as firms see that they do not need 100 percent coverage of a market to support national advertising.

(True/False)

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(39)

Question 50

Consumers usually want to shop for milk, meat, vegetables, and fruits at one convenient location. Grocery stores that offer all of these products help to alleviate this ___________.

(Multiple Choice)

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Question 51

One way for a producer to reduce conflict with channel partners is to offer different products in each different channel.

(True/False)

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Question 52

Lacey Springs Apple Co. buys fresh apples in truckload quantities, regroups the heterogeneous commodities into homogeneous lots according to grade and quality, and then sells them to retailers. This "regrouping activity" is called:

(Multiple Choice)

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(36)

Question 53

The "regrouping activity" which involves breaking carload or truckload shipments into smaller quantities as products get closer to final customers is called:

(Multiple Choice)

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Question 54

A producer using several competing channels to distribute its products to its target market is using ______________ distribution.

(Multiple Choice)

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Question 55

Which of the following is NOT a likely advantage of vertical integration?

(Multiple Choice)

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Question 56

____ conflict occurs between firms at different levels in the channel of distribution.

(Multiple Choice)

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Question 57

"Discrepancies of quantity" means:

(Multiple Choice)

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Question 58

Management contracting is a relatively low risk way of entering foreign markets, since no commitment is made to fixed facilities.

(True/False)

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Question 59

A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of:

(Multiple Choice)

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Question 60

Showing 41 - 60 of 293

To minimize its own risks, the Boomtown Petroleum Corp. of Houston, Texas, operates a South American oil refinery that is owned by residents of that country. Boomtown is engaged in an activity known as:

Bulk-breaking

A company may be inclined to use both direct and indirect channels of distribution:

When Fresh Produce Wholesaler Inc. buys fruits and vegetables from a variety of different farmers, and then takes large bushels and breaks them into smaller package sizes, Fresh Produce is addressing

Direct investment in a foreign market involves the biggest commitment and the biggest risk.

Intensive distribution at the retail level would probably be most appropriate for:

Business products tend to be sold direct to customers because compared to consumer products:

The text suggests that a "channel captain" should be:

In general, marketers that seek greater control over their marketing mixes in the international environment will:

Selective distribution is becoming more popular than intensive distribution as firms see that they do not need 100 percent coverage of a market to support national advertising.

Consumers usually want to shop for milk, meat, vegetables, and fruits at one convenient location. Grocery stores that offer all of these products help to alleviate this ___________.

One way for a producer to reduce conflict with channel partners is to offer different products in each different channel.

Lacey Springs Apple Co. buys fresh apples in truckload quantities, regroups the heterogeneous commodities into homogeneous lots according to grade and quality, and then sells them to retailers. This "regrouping activity" is called:

The "regrouping activity" which involves breaking carload or truckload shipments into smaller quantities as products get closer to final customers is called:

A producer using several competing channels to distribute its products to its target market is using ______________ distribution.

Which of the following is NOT a likely advantage of vertical integration?

____ conflict occurs between firms at different levels in the channel of distribution.

"Discrepancies of quantity" means:

Management contracting is a relatively low risk way of entering foreign markets, since no commitment is made to fixed facilities.

A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challe

Filters