Exam 4: Communication Response Models

_____ is likely to occur when a point-of-purchase display for OPI nail polish is teamed with a life-size portrait of Katy Perry,a woman many admire and want to emulate.

According to the dissonance/attribution model,the consumer passes through which of the following response sequence during the decision making process?

When Sidney Crosby appears in a commercial endorsing Gatorade,the message source is:

______ is the part of the receiver's response that is communicated back to the sender.

The source or sender of an advertising communication:

Successful communication depends on all of the following EXCEPT:

Which of the following is NOT a controllable variable in the communication process?

Molly saw a television commercial that said that a specific brand of pain reliever was much more effective than the brand she had used and trusted for the last twenty years.As a result of this commercial,Molly is likely to engage in:

The source and receiver each have a frame of reference that they bring to the communication situation.Effective communication is more likely when there is some _____ between the two parties.

The elaboration likelihood model (ELM)was developed to explain the process by which persuasive communications influence:

Which of the following response hierarchy models depicts consumers as going through the stages of awareness - knowledge - liking - preference - conviction - purchase?

Nike conducts a marketing research study and finds that the majority of consumers can recall the company's "Just do it" ad slogan.Nike can safely assume that consumers:

The elaboration likelihood model (ELM)is a function of two elements.They are the ____ to process the message.

The various models of the ways consumers respond to advertising and other forms of marketing communication show that:

______ refer to the lasting brand impressions that remain with the target audience after the target audience processes the message.

Which of the following communication processes will most likely be influenced by the experiences,perceptions,attitudes,and values of the message recipient?

According to a comprehensive literature review,what are the three critical intermediate effects between advertising and purchase in the consumers' response process?

_____ is the process of interpreting a sender's message into thought.

For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision making process?

_____ is any unplanned distortion or interference in the communication process.