Exam 15: Public Relations

______ receive the majority of event sponsorship monies.

Which of the following is NOT a limitation of cause-related marketing?

Public relations often attempts to influence government bodies directly at both local and national levels.This is called ____.

In public relations targeting,external audiences include:

Esso ran an ad campaign that addressed the potential problem of global warming.The ad encouraged others to take time to truly understand the problem and to not act hastily.This ad is an example of:

While still seeking the objective of portraying an image for the company or organization,_____ does so indirectly by adopting a position on a particular issue rather than by promoting the organization itself.

Organizational newsletters,notices on intranet resources,mail/e-mail,and annual reports are methods used to communicate with:

Which of the following communications is most likely to have more credibility among its receivers?

An Ipsos-Reid poll showed that Canadians want to see companies operate in a _____ manner,but they do question the motives of companies who undertake these types of activities.

Which of the following best reflects an example of corporate advertising?

Each of the following is a strength of event sponsorship EXCEPT:

Which of the following is NOT an example of cause marketing?

Each of the following is a limitation of media publicity EXCEPT:

In the new role of ______,both marketing and PR departments work together,blending their talents to provide the best overall image of the firm and its product or service offerings.

Which of the following is NOT a reason for conducting research to determine public attitudes?

Although most public relations efforts seek a variety of channels for distribution,an alternative strategy is to offer one particular medium _____ rights to the story if that medium reaches a substantial number of people in the target audience.

Ads that focus on recruiting new employees,that show the company adopting a position on a particular social issue,or that create goodwill both internally and externally are examples of:

Which of the following is an advantage associated with media publicity?

Because media publicity communications are typically perceived as ____,they are not subject to the problems with clutter that are common to other forms of promotional communication.

Public relations activities are less likely to give support to the following marketing objective: