Question 1

Research has defined consumers' online brand-related activities (COBRAs)as being each of the following EXCEPT:

Accepted Answer

A)  consuming 
B)  contributing 
C)  critiquing 
D)  creating 
A)  consuming 
B)  contributing 
C)  critiquing 
D)  creating C

Question 2

A collaborative project which permits users to add,remove,or change text-based content is known as:

Accepted Answer

A)  a tweet. 
B)  a user-generated promotion. 
C)  a wiki. 
D)  a group think. 
A)  a tweet. 
B)  a user-generated promotion. 
C)  a wiki. 
D)  a group think. C

Question 3

Almost all of Google's revenue comes from selling advertisements associated with:

Accepted Answer

A)  search keywords. 
B)  name brands. 
C)  retailers. 
D)  banner ads. 
A)  search keywords. 
B)  name brands. 
C)  retailers. 
D)  banner ads. A

Question 4

For a few years now,phones have permitted users to receive ______ content known as multimedia messaging services.

Accepted Answer

A)  spam 
B)  text messages 
C)  video 
D)  audio 
A)  spam 
B)  text messages 
C)  video 
D)  audio

Question 5

A website's _____ is the extent to which someone involved in communication over the Internet perceives the communication to be reciprocal,responsive,speedy,and characterized by the use of nonverbal information.

Accepted Answer

A)  effectiveness 
B)  impact 
C)  interactivity 
D)  stickiness 
A)  effectiveness 
B)  impact 
C)  interactivity 
D)  stickiness

Question 6

One of the newest and fastest growing forms of electronic advertising is:

Accepted Answer

A)  mobile advertising. 
B)  sponsorships. 
C)  digital billboards. 
D)  video advertising. 
A)  mobile advertising. 
B)  sponsorships. 
C)  digital billboards. 
D)  video advertising.

Question 7

A website demonstrates _____ if it offers multiple opportunities for the consumer to act upon,such as links,buttons,or connections to other utilities like social media.

Accepted Answer

A)  responsiveness 
B)  reciprocity 
C)  nonverbal information 
D)  stickiness 
A)  responsiveness 
B)  reciprocity 
C)  nonverbal information 
D)  stickiness

Question 8

The most prominent form of advertising on podcasts at this time is:

Accepted Answer

A)  paid search. 
B)  sponsorship. 
C)  interstitials. 
D)  There is no advertising on podcasts. 
A)  paid search. 
B)  sponsorship. 
C)  interstitials. 
D)  There is no advertising on podcasts.

Question 9

Promotional planners consider social media to be a media type,just like television or radio.Carrying that notion through would mean that social networking would be the ____,and Facebook would be an example of a ____.

Accepted Answer

A)  media class; media vehicle 
B)  objective; social media site 
C)  media vehicle; media strategy 
D)  mobile strategy; tactic 
A)  media class; media vehicle 
B)  objective; social media site 
C)  media vehicle; media strategy 
D)  mobile strategy; tactic

Question 10

Which of the following is NOT a social bookmarking site?

Accepted Answer

A)  Twitter 
B)  Pinterest 
C)  Reddit 
D)  Facebook 
A)  Twitter 
B)  Pinterest 
C)  Reddit 
D)  Facebook

Question 11

An Internet display ad is said to be socially-enabled if it is an ad that ____

Accepted Answer

A)  targets consumers who are new to social media. 
B)  links to a social networking site when clicked. 
C)  is published on a social networking site. 
D)  is published on a social networking site and links to another social networking site when clicked. 
A)  targets consumers who are new to social media. 
B)  links to a social networking site when clicked. 
C)  is published on a social networking site. 
D)  is published on a social networking site and links to another social networking site when clicked.

Question 12

In terms of sales promotional tools such as contest entries and other incentives,Internet media:

Accepted Answer

A)  acts as the delivery or execution mechanism. 
B)  is a buffer between more credible branded content and short-term promotional hype. 
C)  is not very useful due to audience fragmentation. 
D)  ensures continued use of the product beyond the promotional timing. 
A)  acts as the delivery or execution mechanism. 
B)  is a buffer between more credible branded content and short-term promotional hype. 
C)  is not very useful due to audience fragmentation. 
D)  ensures continued use of the product beyond the promotional timing.

Question 13

Which of the following is NOT a key question that marketers are asking in relation to using Twitter for advertising?

Accepted Answer

A)  What message should be sent via Twitter? 
B)  How frequently should the messages be sent? 
C)  Why would someone be motivated to receive our Twitter feed? 
D)  Is the consumer-generated content on our Twitter feed be something that we need to monitor? 
A)  What message should be sent via Twitter? 
B)  How frequently should the messages be sent? 
C)  Why would someone be motivated to receive our Twitter feed? 
D)  Is the consumer-generated content on our Twitter feed be something that we need to monitor?

Question 14

Who is required to pay when a person retweets,replies,favourites,or clicks on a brand's promoted tweet?

Accepted Answer

A)  the consumer 
B)  the advertiser 
C)  Twitter 
D)  there is no cost to do these things 
A)  the consumer 
B)  the advertiser 
C)  Twitter 
D)  there is no cost to do these things

Question 15

Internet media advertising is so pervasive that specialized recognition now happens in the form of which awards?

Accepted Answer

A)  E-Promo Awards 
B)  Webby Awards 
C)  Interactive Marketing Awards 
D)  Canadian Marketing Association Interactive Awards of Excellence 
A)  E-Promo Awards 
B)  Webby Awards 
C)  Interactive Marketing Awards 
D)  Canadian Marketing Association Interactive Awards of Excellence

Question 16

Yesterday when Enrique checked his e-mail,he had an offer to buy software that would make it easier for him to file his income tax next year.This e-mail offer is an example of how the Internet and _____ can complement each other.

Accepted Answer

A)  sales promotion 
B)  personal selling 
C)  direct marketing 
D)  public relations 
A)  sales promotion 
B)  personal selling 
C)  direct marketing 
D)  public relations

Question 17

TV broadcasters are developing apps to foster enhanced viewer experiences while watching TV shows on their mobile devices.This relatively new phenomenon is referred to as:

Accepted Answer

A)  auxiliary advertising. 
B)  second-screen experience. 
C)  TV-to-mobile video viewing. 
D)  mobile direct streaming. 
A)  auxiliary advertising. 
B)  second-screen experience. 
C)  TV-to-mobile video viewing. 
D)  mobile direct streaming.

Question 18

The measurement of the number of user interactions with an ad is called:

Accepted Answer

A)  page impressions. 
B)  ad impressions. 
C)  clicks. 
D)  click-through rate. 
A)  page impressions. 
B)  ad impressions. 
C)  clicks. 
D)  click-through rate.

Question 19

YouTube generates revenue through each of the following EXCEPT:

Accepted Answer

A)  viewing fees. 
B)  standard banner display ads. 
C)  rich media ads. 
D)  in-video overlay ads. 
A)  viewing fees. 
B)  standard banner display ads. 
C)  rich media ads. 
D)  in-video overlay ads.

Question 20

______ is a medium that uses the Internet to distribute audio and video files for downloading to various portable handheld devices for learning or entertainment purposes.

Accepted Answer

A)  Paid search 
B)  Video on demand 
C)  Digital video ads 
D)  Podcasting 
A)  Paid search 
B)  Video on demand 
C)  Digital video ads 
D)  Podcasting

Research has defined consumers' online brand-related activities (COBRAs)as being each of the following EXCEPT:

A collaborative project which permits users to add,remove,or change text-based content is known as:

Almost all of Google's revenue comes from selling advertisements associated with:

For a few years now,phones have permitted users to receive ______ content known as multimedia messaging services.

A website's _____ is the extent to which someone involved in communication over the Internet perceives the communication to be reciprocal,responsive,speedy,and characterized by the use of nonverbal information.

One of the newest and fastest growing forms of electronic advertising is:

A website demonstrates _____ if it offers multiple opportunities for the consumer to act upon,such as links,buttons,or connections to other utilities like social media.

The most prominent form of advertising on podcasts at this time is:

Promotional planners consider social media to be a media type,just like television or radio.Carrying that notion through would mean that social networking would be the ,and Facebook would be an example of a .

Which of the following is NOT a social bookmarking site?

An Internet display ad is said to be socially-enabled if it is an ad that ____

In terms of sales promotional tools such as contest entries and other incentives,Internet media:

Which of the following is NOT a key question that marketers are asking in relation to using Twitter for advertising?

Who is required to pay when a person retweets,replies,favourites,or clicks on a brand's promoted tweet?

Internet media advertising is so pervasive that specialized recognition now happens in the form of which awards?

Yesterday when Enrique checked his e-mail,he had an offer to buy software that would make it easier for him to file his income tax next year.This e-mail offer is an example of how the Internet and _____ can complement each other.

TV broadcasters are developing apps to foster enhanced viewer experiences while watching TV shows on their mobile devices.This relatively new phenomenon is referred to as:

The measurement of the number of user interactions with an ad is called:

YouTube generates revenue through each of the following EXCEPT:

______ is a medium that uses the Internet to distribute audio and video files for downloading to various portable handheld devices for learning or entertainment purposes.

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

Exam 17: Internet Media

Research has defined consumers' online brand-related activities (COBRAs)as being each of the following EXCEPT:

A collaborative project which permits users to add,remove,or change text-based content is known as:

Almost all of Google's revenue comes from selling advertisements associated with:

For a few years now,phones have permitted users to receive ______ content known as multimedia messaging services.

A website's _____ is the extent to which someone involved in communication over the Internet perceives the communication to be reciprocal,responsive,speedy,and characterized by the use of nonverbal information.

One of the newest and fastest growing forms of electronic advertising is:

A website demonstrates _____ if it offers multiple opportunities for the consumer to act upon,such as links,buttons,or connections to other utilities like social media.

The most prominent form of advertising on podcasts at this time is:

Promotional planners consider social media to be a media type,just like television or radio.Carrying that notion through would mean that social networking would be the ____,and Facebook would be an example of a ____.

Which of the following is NOT a social bookmarking site?

An Internet display ad is said to be socially-enabled if it is an ad that ____

In terms of sales promotional tools such as contest entries and other incentives,Internet media:

Which of the following is NOT a key question that marketers are asking in relation to using Twitter for advertising?

Who is required to pay when a person retweets,replies,favourites,or clicks on a brand's promoted tweet?

Internet media advertising is so pervasive that specialized recognition now happens in the form of which awards?

Yesterday when Enrique checked his e-mail,he had an offer to buy software that would make it easier for him to file his income tax next year.This e-mail offer is an example of how the Internet and _____ can complement each other.

TV broadcasters are developing apps to foster enhanced viewer experiences while watching TV shows on their mobile devices.This relatively new phenomenon is referred to as:

The measurement of the number of user interactions with an ad is called:

YouTube generates revenue through each of the following EXCEPT:

______ is a medium that uses the Internet to distribute audio and video files for downloading to various portable handheld devices for learning or entertainment purposes.

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

Promotional planners consider social media to be a media type,just like television or radio.Carrying that notion through would mean that social networking would be the ,and Facebook would be an example of a .