Exam 11: Broadcast Media

Radio is a very effective medium for reaching all of the following EXCEPT:

With ____,advertisers assume responsibility for the production and usually the content of the program as well as the advertising that appears within it.

One of the biggest threats to the cable television industry in the 1990s was:

Which of the following statements about program ratings and share of audience measures is true?

In the early days of television,the production and content of most television programs was the responsibility of:

The proliferation of specialty channels has influenced the nature of TV as an advertising medium.Expanded viewing options have led to considerable audience ______.

Daytime TV generally attracts:

_____ are the various time periods or segments into which a broadcast day is divided.

The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more _____ into their media schedules.

BBM Canada provides information on radio listenership using a _____ method.

Saturday morning television programming consists largely of cartoons that are watched by children,while sports programming that is watched mostly by young men is prevalent on Saturday and Sunday afternoons.These are examples of ways television offers:

Tom likes to watch WWE wrestling on TSN and the police car chase videos on Fox.Both shows are on Friday night at the same time.When commercials start on one of the shows,he immediately switches to the other.Tom is engaged in:

_____ is just as much a problem with radio as with other advertising media,because radio stations can play as many minutes of advertising as they like.

A toy company runs commercials for its products on the Sponge Bob Square Pants show on Saturday mornings because Saturday morning TV caters to kids.This is an example of how _____ is possible through television.

There are approximately 6 million television households in Canada.During a "Hockey Night in Canada" broadcast,50 percent of the households had their television sets turned on and 1 million were watching the Montreal Canadiens versus the Toronto Maple Leafs hockey game on CBC.The share of audience for the game would be:

Research has shown that the demographic group that engages in the highest level of commercial zapping is:

_____ is defined as one percent of all the television households in a particular area tuned to a specific program.

The heaviest users of radio as an advertising medium are:

An advertiser has a limited budget and wants to reach a well-defined target audience in a local market area.Which of the following would you recommend?

When the images of a television commercial are implanted into a radio spot this is known as: