Question 1

The term used to describe ads on trucks or other vehicles is:

Accepted Answer

A)  video-display units 
B)  mobile signage 
C)  spectaculars 
D)  street-level posters 
A)  video-display units 
B)  mobile signage 
C)  spectaculars 
D)  street-level posters B

Question 2

It is very difficult for movie theatre audiences to physically avoid the _____ through some form of zipping and zapping.

Accepted Answer

A)  product placement 
B)  sales promotion 
C)  publicity 
D)  TV exposure 
A)  product placement 
B)  sales promotion 
C)  publicity 
D)  TV exposure A

Question 3

Which support media should be employed if the product is expensive cologne,and the target audience for the product is upscale businesspeople?

Accepted Answer

A)  billboards 
B)  product placements 
C)  Yellow Pages 
D)  in-flight advertising 
A)  billboards 
B)  product placements 
C)  Yellow Pages 
D)  in-flight advertising D

Question 4

Which of the following is true about the usefulness of street-level posters?

Accepted Answer

A)  Large amounts of text and pictures of people enhance product recognition. 
B)  Short headlines, longer body text and a product shot enhance the creative appeal. 
C)  Specifying a brand name in the headline enhances message appeal. 
D)  The use of humour accelerates brand recognition. 
A)  Large amounts of text and pictures of people enhance product recognition. 
B)  Short headlines, longer body text and a product shot enhance the creative appeal. 
C)  Specifying a brand name in the headline enhances message appeal. 
D)  The use of humour accelerates brand recognition.

Question 5

____ is targeted at the millions of people who are exposed to commercial transportation facilities including buses,subways,light-rail trains,and airplanes.

Accepted Answer

A)  Transit advertising 
B)  Outdoor advertising 
C)  Place-based media 
D)  Point-of-purchase media 
A)  Transit advertising 
B)  Outdoor advertising 
C)  Place-based media 
D)  Point-of-purchase media

Question 6

Which form of support media provides a high degree of geographic selectivity?

Accepted Answer

A)  product placement and mobile billboards 
B)  movie theatre advertising and video advertising 
C)  outdoor advertising and transit advertising 
D)  aerial advertising 
A)  product placement and mobile billboards 
B)  movie theatre advertising and video advertising 
C)  outdoor advertising and transit advertising 
D)  aerial advertising

Question 7

Which support media provides advertisers with wide coverage of local markets and high levels of frequency?

Accepted Answer

A)  outdoor 
B)  newspaper and transit 
C)  airport advertising and mobile billboards 
D)  in-store and out-of-store 
A)  outdoor 
B)  newspaper and transit 
C)  airport advertising and mobile billboards 
D)  in-store and out-of-store

Question 8

According to research,which category of promotional products is the largest in terms of sales?

Accepted Answer

A)  wearables/apparel 
B)  writing instruments 
C)  desk/office accessories 
D)  coffee cups and other drinkware 
A)  wearables/apparel 
B)  writing instruments 
C)  desk/office accessories 
D)  coffee cups and other drinkware

Question 9

Which of the following is NOT a limitation of product placement?

Accepted Answer

A)  There is no guarantee that viewers will notice the product. 
B)  Some product placements only last for a few seconds. 
C)  The correct placement of the product has direct relevance for the character or situation. 
D)  There is no potential for discussing product benefits or providing detailed information. 
A)  There is no guarantee that viewers will notice the product. 
B)  Some product placements only last for a few seconds. 
C)  The correct placement of the product has direct relevance for the character or situation. 
D)  There is no potential for discussing product benefits or providing detailed information.

Question 10

Interior cards,exterior posters,station domination are all examples of what kind of media?

Accepted Answer

A)  transit 
B)  movie theatre 
C)  airport 
D)  shopping mall 
A)  transit 
B)  movie theatre 
C)  airport 
D)  shopping mall

Question 11

Which of the following is NOT an advantage associated with promotional products marketing?

Accepted Answer

A)  designed for retention 
B)  high degree of target audience selectivity 
C)  short lead time 
D)  generates goodwill 
A)  designed for retention 
B)  high degree of target audience selectivity 
C)  short lead time 
D)  generates goodwill

Question 12

Which of the following is a disadvantage associated with the use of product placements?

Accepted Answer

A)  limited reach 
B)  high exposure 
C)  low CPM costs 
D)  little clutter 
A)  limited reach 
B)  high exposure 
C)  low CPM costs 
D)  little clutter

Question 13

The use of Nike shoes in the movie "Forrest Gump" and the appearance of the Marriott Hotel logo in the movie "True Lies" are both examples of:

Accepted Answer

A)  product placement 
B)  specialty advertising 
C)  transactional advertising 
D)  free-form marketing 
A)  product placement 
B)  specialty advertising 
C)  transactional advertising 
D)  free-form marketing

Question 14

Which support media should be employed if the objective is to associate the product with a very specific type of user and to appear as though it's really not being advertised at all?

Accepted Answer

A)  mall posters 
B)  product placements 
C)  advertising specialties 
D)  in-flight advertising 
A)  mall posters 
B)  product placements 
C)  advertising specialties 
D)  in-flight advertising

Question 15

Which of the following is an advantage associated with outdoor advertising?

Accepted Answer

A)  high degree of waste coverage 
B)  clutter 
C)  large geographic coverage 
D)  image problems 
A)  high degree of waste coverage 
B)  clutter 
C)  large geographic coverage 
D)  image problems

Question 16

The Canadian Out-of-Home Measurement Bureau (COMB)does all of the following EXCEPT:

Accepted Answer

A)  maintains a national database of outdoor and place-based media 
B)  publishes circulation and market data for out-of-home facings across the country 
C)  tends to bias results towards the brands that are paying for the research 
D)  comprises members from advertisers, advertising agencies, and media firms 
A)  maintains a national database of outdoor and place-based media 
B)  publishes circulation and market data for out-of-home facings across the country 
C)  tends to bias results towards the brands that are paying for the research 
D)  comprises members from advertisers, advertising agencies, and media firms

Question 17

What are the two primary objectives of advertising in outdoor,transit,and place-based media?

Accepted Answer

A)  brand awareness and brand purchase intention 
B)  brand awareness and brand attitude 
C)  category need and purchase facilitation 
D)  category need and brand purchase intention 
E)  brand attitude and brand purchase intention 
A)  brand awareness and brand purchase intention 
B)  brand awareness and brand attitude 
C)  category need and purchase facilitation 
D)  category need and brand purchase intention 
E)  brand attitude and brand purchase intention

Question 18

Which of the following is an example of a disadvantage associated with promotional products marketing?

Accepted Answer

A)  intrusive nature of the advertising 
B)  potential saturation of the marketplace 
C)  ability to support other IMC tools 
D)  designed for retention 
A)  intrusive nature of the advertising 
B)  potential saturation of the marketplace 
C)  ability to support other IMC tools 
D)  designed for retention

Question 19

A company wishing to advertise to a very specific target market with a message designed to aid comprehension of the product benefits offered should use:

Accepted Answer

A)  transit advertising 
B)  billboards 
C)  rolling boards 
D)  specialty magazine advertising 
A)  transit advertising 
B)  billboards 
C)  rolling boards 
D)  specialty magazine advertising

Question 20

______ ads usually have a very competitive CPM when compared to other media.

Accepted Answer

A)  Outdoor 
B)  Radio 
C)  Newspaper 
D)  Magazine 
A)  Outdoor 
B)  Radio 
C)  Newspaper 
D)  Magazine

The term used to describe ads on trucks or other vehicles is:

It is very difficult for movie theatre audiences to physically avoid the _____ through some form of zipping and zapping.

Which support media should be employed if the product is expensive cologne,and the target audience for the product is upscale businesspeople?

Which of the following is true about the usefulness of street-level posters?

____ is targeted at the millions of people who are exposed to commercial transportation facilities including buses,subways,light-rail trains,and airplanes.

Which form of support media provides a high degree of geographic selectivity?

Which support media provides advertisers with wide coverage of local markets and high levels of frequency?

According to research,which category of promotional products is the largest in terms of sales?

Which of the following is NOT a limitation of product placement?

Interior cards,exterior posters,station domination are all examples of what kind of media?

Which of the following is NOT an advantage associated with promotional products marketing?

Which of the following is a disadvantage associated with the use of product placements?

The use of Nike shoes in the movie "Forrest Gump" and the appearance of the Marriott Hotel logo in the movie "True Lies" are both examples of:

Which support media should be employed if the objective is to associate the product with a very specific type of user and to appear as though it's really not being advertised at all?

Which of the following is an advantage associated with outdoor advertising?

The Canadian Out-of-Home Measurement Bureau (COMB)does all of the following EXCEPT:

What are the two primary objectives of advertising in outdoor,transit,and place-based media?

Which of the following is an example of a disadvantage associated with promotional products marketing?

A company wishing to advertise to a very specific target market with a message designed to aid comprehension of the product benefits offered should use:

______ ads usually have a very competitive CPM when compared to other media.

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Sales Promotion

Public Relations

Direct Marketing

Internet Media

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

Exam 13: Out-Of-Home and Support Media

The term used to describe ads on trucks or other vehicles is:

It is very difficult for movie theatre audiences to physically avoid the _____ through some form of zipping and zapping.

Which support media should be employed if the product is expensive cologne,and the target audience for the product is upscale businesspeople?

Which of the following is true about the usefulness of street-level posters?

____ is targeted at the millions of people who are exposed to commercial transportation facilities including buses,subways,light-rail trains,and airplanes.

Which form of support media provides a high degree of geographic selectivity?

Which support media provides advertisers with wide coverage of local markets and high levels of frequency?

According to research,which category of promotional products is the largest in terms of sales?

Which of the following is NOT a limitation of product placement?

Interior cards,exterior posters,station domination are all examples of what kind of media?

Which of the following is NOT an advantage associated with promotional products marketing?

Which of the following is a disadvantage associated with the use of product placements?

The use of Nike shoes in the movie "Forrest Gump" and the appearance of the Marriott Hotel logo in the movie "True Lies" are both examples of:

Which support media should be employed if the objective is to associate the product with a very specific type of user and to appear as though it's really not being advertised at all?

Which of the following is an advantage associated with outdoor advertising?

The Canadian Out-of-Home Measurement Bureau (COMB)does all of the following EXCEPT:

What are the two primary objectives of advertising in outdoor,transit,and place-based media?

Which of the following is an example of a disadvantage associated with promotional products marketing?

A company wishing to advertise to a very specific target market with a message designed to aid comprehension of the product benefits offered should use:

______ ads usually have a very competitive CPM when compared to other media.

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Sales Promotion

Public Relations

Direct Marketing

Internet Media

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters