Exam 14: Sales Promotion

_____ is a recent development whereby companies are customizing their sale promotion programs for key retailers.

When calculating the costs of a couponing program,marketers should consider all of the following EXCEPT:

In the ________ stage of the product life cycle,a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial.

A(n)_______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products.

_____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products.

Nordica provides sales personnel in ski shops with training classes,detailed manuals,and other tools to help them better understand how to sell the company's ski boots.This is an example of:

Which of the following is NOT an example of a point-of-purchase display?

Monies that must be paid to a retailer so they will take on a company's new product are known as:

Five Paradise Island,Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign,is an example of:

MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions,beach volleyball tournaments,and other sporting events is an example of:

Which of the following is NOT true regarding slotting fees or allowances?

Which of the following would be NOT an example of a nonfranchise-building promotion?

An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators.This payment is known as:

_____ is generally considered the most effective method for generating trial of a new product.

Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase?

In the _________ stage of the product life cycle,promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds.

Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store.Based on these findings,what form of promotion is most effective for Gillette's Right Guard brand?

Consumer-franchise or image building for a brand:

All the following are advantages associated with the use of trade allowances EXCEPT:

The oldest,most widely used,and most effective sales promotion tool is: