Exam 4: Communication Response Models

According to the _____ hierarchy,advertisers of products like light bulbs,ketchup,computer paper,nail clippers,and other items bought without a lot of thought need to use heavy repetition strategy.

(Multiple Choice)

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Question 21

Some people have questioned the fact that Nike maintained their endorsement contract with Tiger Woods after his personal "fall from grace".The ill feelings that some people have towards him and his behaviour could be a source of:

(Multiple Choice)

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Question 22

Riley told Terry and Bill,and Terry told Melissa,and Melissa told Gwen,Andrew,and Beryl that the new Chinese restaurant in town had authentically prepared Chinese dishes.This word-of-mouth took place via a(n)_____ channel of communication.

(Multiple Choice)

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Question 23

Which of the following is an example of a personal channel of communication?

(Multiple Choice)

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Question 24

Putting thoughts,ideas or information together in symbolic form is called:

(Multiple Choice)

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Question 25

_____ is the passing of information,the exchange of ideas,or process of establishing a commonness of thought between a sender and receiver.

(Multiple Choice)

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Question 26

_____ occurs when an unconditioned stimulus and a conditioned stimulus occur in close proximity in time and space.

(Multiple Choice)

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Question 27

According to the ___,the consumer is an active participant in the communication process and gathers information through active learning.

(Multiple Choice)

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Question 28

Which of the following would NOT be an example of an advertising message?

(Multiple Choice)

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Question 29

Loblaws supermarkets buy an insert to go into Saturday's Toronto Star.The newspaper is read by over 100,000 people.The newspaper is an example of a(n)_____ channel of communication.

(Multiple Choice)

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Question 30

The AIDA model is often used to represent what ideally happens during:

(Multiple Choice)

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Question 31

Which of the following is NOT a basic element of the communication process?

(Multiple Choice)

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Question 32

Nonpersonal channels of communication include:

(Multiple Choice)

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Question 33

The _____ is a model that addresses the differences in the ways consumers respond to persuasive messages.

(Multiple Choice)

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Question 34

Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem.Freshness is the message that the ad is supposed to deliver,but if Dick and Bella Lestor think the ad is simply showing people being rude and boorish,then in terms of the communication process,the Lestors have _____ the message improperly.

(Multiple Choice)

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Question 35

The communication process begins with the process of _,which leads to the development of a ___ that contains the information or meaning a source hopes to convey.

(Multiple Choice)

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Question 36

Although there is no single precise definition of consumer involvement,most conceptualizations of it focus on:

(Multiple Choice)

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Question 37

Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?

(Multiple Choice)

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Question 38

Learning through ______ plays an important role in marketing.Buyers can be conditioned to form favourable impressions and images of various brands through the associative process.

(Multiple Choice)

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Question 39

The field of experience of the receiver most heavily influences which component of the communication process?

(Multiple Choice)

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Question 40

Showing 21 - 40 of 92

According to the _____ hierarchy,advertisers of products like light bulbs,ketchup,computer paper,nail clippers,and other items bought without a lot of thought need to use heavy repetition strategy.

Some people have questioned the fact that Nike maintained their endorsement contract with Tiger Woods after his personal "fall from grace".The ill feelings that some people have towards him and his behaviour could be a source of:

Riley told Terry and Bill,and Terry told Melissa,and Melissa told Gwen,Andrew,and Beryl that the new Chinese restaurant in town had authentically prepared Chinese dishes.This word-of-mouth took place via a(n)_____ channel of communication.

Which of the following is an example of a personal channel of communication?

Putting thoughts,ideas or information together in symbolic form is called:

_____ is the passing of information,the exchange of ideas,or process of establishing a commonness of thought between a sender and receiver.

_____ occurs when an unconditioned stimulus and a conditioned stimulus occur in close proximity in time and space.

According to the ___,the consumer is an active participant in the communication process and gathers information through active learning.

Which of the following would NOT be an example of an advertising message?

Loblaws supermarkets buy an insert to go into Saturday's Toronto Star.The newspaper is read by over 100,000 people.The newspaper is an example of a(n)_____ channel of communication.

The AIDA model is often used to represent what ideally happens during:

Which of the following is NOT a basic element of the communication process?

Nonpersonal channels of communication include:

The _____ is a model that addresses the differences in the ways consumers respond to persuasive messages.

The communication process begins with the process of _,which leads to the development of a ___ that contains the information or meaning a source hopes to convey.

Although there is no single precise definition of consumer involvement,most conceptualizations of it focus on:

Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?

Learning through ______ plays an important role in marketing.Buyers can be conditioned to form favourable impressions and images of various brands through the associative process.

The field of experience of the receiver most heavily influences which component of the communication process?

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Internet Media

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

Exam 4: Communication Response Models

According to the _____ hierarchy,advertisers of products like light bulbs,ketchup,computer paper,nail clippers,and other items bought without a lot of thought need to use heavy repetition strategy.

Some people have questioned the fact that Nike maintained their endorsement contract with Tiger Woods after his personal "fall from grace".The ill feelings that some people have towards him and his behaviour could be a source of:

Riley told Terry and Bill,and Terry told Melissa,and Melissa told Gwen,Andrew,and Beryl that the new Chinese restaurant in town had authentically prepared Chinese dishes.This word-of-mouth took place via a(n)_____ channel of communication.

Which of the following is an example of a personal channel of communication?

Putting thoughts,ideas or information together in symbolic form is called:

_____ is the passing of information,the exchange of ideas,or process of establishing a commonness of thought between a sender and receiver.

_____ occurs when an unconditioned stimulus and a conditioned stimulus occur in close proximity in time and space.

According to the ___,the consumer is an active participant in the communication process and gathers information through active learning.

Which of the following would NOT be an example of an advertising message?

Loblaws supermarkets buy an insert to go into Saturday's Toronto Star.The newspaper is read by over 100,000 people.The newspaper is an example of a(n)_____ channel of communication.

The AIDA model is often used to represent what ideally happens during:

Which of the following is NOT a basic element of the communication process?

Nonpersonal channels of communication include:

The _____ is a model that addresses the differences in the ways consumers respond to persuasive messages.

The communication process begins with the process of _____,which leads to the development of a _______ that contains the information or meaning a source hopes to convey.

Although there is no single precise definition of consumer involvement,most conceptualizations of it focus on:

Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?

Learning through ______ plays an important role in marketing.Buyers can be conditioned to form favourable impressions and images of various brands through the associative process.

The field of experience of the receiver most heavily influences which component of the communication process?

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Internet Media

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

The communication process begins with the process of _,which leads to the development of a ___ that contains the information or meaning a source hopes to convey.