Question 1

A magazine can be categorized by each of the following EXCEPT:

Accepted Answer

A)  the fact that it is only available by subscription 
B)  the fact that it is a monthly publication 
C)  its geographic coverage 
D)  the advertisers who place ads in the publication 
A)  the fact that it is only available by subscription 
B)  the fact that it is a monthly publication 
C)  its geographic coverage 
D)  the advertisers who place ads in the publication

Question 2

Which of the following statements about the reach and frequency of consumer magazines is true?

Accepted Answer

A)  Popular consumer magazines have broad reach and frequency. 
B)  While a high percentage of adults in Canada read one or more magazines, the percentage reading any individual publication is quite low. 
C)  Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication. 
D)  Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications. 
A)  Popular consumer magazines have broad reach and frequency. 
B)  While a high percentage of adults in Canada read one or more magazines, the percentage reading any individual publication is quite low. 
C)  Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication. 
D)  Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.

Question 3

The advertising manager for a fashionable,upscale women's clothing line is concerned over an ad agency recommendation to run ads for the brand in People magazine.She feels the editorial environment of the magazine may not be appropriate to the high fashion and trendy positioning strategy being used for the brand.This reflects concern over what specific aspect of magazine advertising?

Accepted Answer

A)  Permanence 
B)  Creative options 
C)  Prestige 
D)  Reproduction quality 
A)  Permanence 
B)  Creative options 
C)  Prestige 
D)  Reproduction quality

Question 4

The Globe & Mail and The National Post are examples of _____ newspapers.

Accepted Answer

A)  weekly 
B)  national 
C)  regional 
D)  weekday 
A)  weekly 
B)  national 
C)  regional 
D)  weekday

Question 5

Which of the following is a disadvantage inherent in advertising in magazines?

Accepted Answer

A)  Low publication prestige 
B)  Long lead time 
C)  Poor reproduction quality 
D)  Lack of demographic selectivity 
A)  Low publication prestige 
B)  Long lead time 
C)  Poor reproduction quality 
D)  Lack of demographic selectivity

Question 6

Which of the following would be an example of special-audience newspaper?

Accepted Answer

A)  The Halifax Herald 
B)  The Sunday Sun 
C)  The Calgary Herald 
D)  The newspaper published by a college 
A)  The Halifax Herald 
B)  The Sunday Sun 
C)  The Calgary Herald 
D)  The newspaper published by a college

Question 7

Magazine advertisements that extend to the end of the page rather than leaving a margin around the ad are called:

Accepted Answer

A)  gatefolds 
B)  bleed pages 
C)  maximum coverage ads 
D)  overruns 
A)  gatefolds 
B)  bleed pages 
C)  maximum coverage ads 
D)  overruns

Question 8

Most major publications are audited by ______.

Accepted Answer

A)  Alliance for Audited Media 
B)  Business Publications Audit 
C)  Standard Rate and Data Service 
D)  Audit Bureau of Circulations 
A)  Alliance for Audited Media 
B)  Business Publications Audit 
C)  Standard Rate and Data Service 
D)  Audit Bureau of Circulations

A magazine can be categorized by each of the following EXCEPT:

Which of the following statements about the reach and frequency of consumer magazines is true?

The Globe & Mail and The National Post are examples of _____ newspapers.

Which of the following is a disadvantage inherent in advertising in magazines?

Which of the following would be an example of special-audience newspaper?

Magazine advertisements that extend to the end of the page rather than leaving a margin around the ad are called:

Most major publications are audited by ______.

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Internet Media

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

Exam 12: Print Media

A magazine can be categorized by each of the following EXCEPT:

Which of the following statements about the reach and frequency of consumer magazines is true?

The Globe & Mail and The National Post are examples of _____ newspapers.

Which of the following is a disadvantage inherent in advertising in magazines?

Which of the following would be an example of special-audience newspaper?

Magazine advertisements that extend to the end of the page rather than leaving a margin around the ad are called:

Most major publications are audited by ______.

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Internet Media

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters