Question 1

What does the acronym HTML represent?

Accepted Answer

A) Heavy transmission through multiple lines 
B) Hyperbole,thought,memory and language 
C) Hypertext markup language 
D) Hypertext transmission marketing language 
E) High Technical Multiple Language 
A) Heavy transmission through multiple lines 
B) Hyperbole,thought,memory and language 
C) Hypertext markup language 
D) Hypertext transmission marketing language 
E) High Technical Multiple Language

Question 2

Who are the creators of Google?

Accepted Answer

Google was

Question 3

Assume the manufacturer of Benadryl anti-itching cream,advertises on the Internet.To target its advertising,the manufacturer decided to have its banner ads appear when the user typed in "itch","scratching","hives" or "mosquitoes" in the search engine.The advertiser would have made a:

Accepted Answer

A) request for ad responses. 
B) click-through request. 
C) keyword purchase. 
D) word-search responsive device. 
E) base banner purchase. 
A) request for ad responses. 
B) click-through request. 
C) keyword purchase. 
D) word-search responsive device. 
E) base banner purchase.

Question 4

What is the simplest definition for viral marketing?

Accepted Answer

Viral marketing is t

Question 5

One form of mobile advertising is sponsored SMS.SMS stands for:

Accepted Answer

A) Strict Message Style. 
B) Short Message System. 
C) Short Mail System. 
D) Stylized Message System. 
E) Small Mobile Stickers. 
A) Strict Message Style. 
B) Short Message System. 
C) Short Mail System. 
D) Stylized Message System. 
E) Small Mobile Stickers.

Question 6

In an Internet ad for Absolute liquor,viewers see the bottom of the Absolute bottle surrounded by space.This clean use of space and depth draws the user in.When you mouse over the bottle it shakes.One by one,lemons begin falling into the foreground of the ad until all the lemons fall-surrounding a bottle of Absolute Citron and the message: "Absolute Lemon drop" coming to rest as a lemon tree leaf falls gently to the base of the ad unit.The ad,which conveys the experience of shaking a lemon tree interactively is an example of _____ advertising.

Accepted Answer

A) iconic 
B) rich-media 
C) viral 
D) device 
E) mnemonic 
A) iconic 
B) rich-media 
C) viral 
D) device 
E) mnemonic

Question 7

Most mainstream Web sites have incorporated social media elements into their sites to gain more stickiness.

Accepted Answer

A) True 
 B)False

Question 8

Why are Internet advertisers so interested in cookies?

Accepted Answer

Cookies are small pieces of information

Question 9

A(n)_____ is a little billboard that spreads across the top or bottom of the Web page.

Accepted Answer

A) ad network 
B) pop-up 
C) interstitial 
D) banner 
E) button 
A) ad network 
B) pop-up 
C) interstitial 
D) banner 
E) button

Question 10

Viewing Web pages was made easy by the development of ____,software that interpreted HTML.

Accepted Answer

A) social media 
B) Web browsers 
C) search engines 
D) portals 
E) protocols 
A) social media 
B) Web browsers 
C) search engines 
D) portals 
E) protocols

Question 11

What is the difference between a corporate Web site and a commerce Web site?

Accepted Answer

A corporate site is used to gi

Question 12

A click occurs when a visitor moves the mouse's pointer to a Web link.

Accepted Answer

A) True 
 B)False

Question 13

A(n)_____ is a site that attempts to provide a broad array of content and services that are so broad users will not feel the need to spend time at other ones.

Accepted Answer

A) protocol 
B) browser 
C) interconnect 
D) portal 
E) Web crawler 
A) protocol 
B) browser 
C) interconnect 
D) portal 
E) Web crawler

Question 14

Traditionally,what kind of communication network provided consumers with their information?

Accepted Answer

Traditionally,media content ha

Question 15

What are computer protocols?

Accepted Answer

Computer protocols a

Question 16

Digital interactive media enables businesses to develop their relationship marketing strategies through the use of interactivity.

Accepted Answer

A) True 
 B)False

Question 17

The form of mobile advertising that represents the largest inventory is:

Accepted Answer

A) ad impressions. 
B) rich media advertising. 
C) banner ads. 
D) interstitials. 
E) sponsored short message system (SMS). 
A) ad impressions. 
B) rich media advertising. 
C) banner ads. 
D) interstitials. 
E) sponsored short message system (SMS).

Question 18

What are the disadvantages of Internet?

Accepted Answer

The Internet,like any medium,has its dra

Question 19

_____ is,at present,the most popular search engine on the Web.

Accepted Answer

A) Hotmail 
B) Yahoo 
C) Google 
D) Facebook 
E) Twitter 
A) Hotmail 
B) Yahoo 
C) Google 
D) Facebook 
E) Twitter

Question 20

A banner ad is typically billed according to a click rate.

Accepted Answer

A) True 
 B)False

What does the acronym HTML represent?

Who are the creators of Google?

Assume the manufacturer of Benadryl anti-itching cream,advertises on the Internet.To target its advertising,the manufacturer decided to have its banner ads appear when the user typed in "itch","scratching","hives" or "mosquitoes" in the search engine.The advertiser would have made a:

What is the simplest definition for viral marketing?

One form of mobile advertising is sponsored SMS.SMS stands for:

Most mainstream Web sites have incorporated social media elements into their sites to gain more stickiness.

Why are Internet advertisers so interested in cookies?

A(n)_____ is a little billboard that spreads across the top or bottom of the Web page.

Viewing Web pages was made easy by the development of ____,software that interpreted HTML.

What is the difference between a corporate Web site and a commerce Web site?

A click occurs when a visitor moves the mouse's pointer to a Web link.

A(n)_____ is a site that attempts to provide a broad array of content and services that are so broad users will not feel the need to spend time at other ones.

Traditionally,what kind of communication network provided consumers with their information?

What are computer protocols?

Digital interactive media enables businesses to develop their relationship marketing strategies through the use of interactivity.

The form of mobile advertising that represents the largest inventory is:

What are the disadvantages of Internet?

_____ is,at present,the most popular search engine on the Web.

A banner ad is typically billed according to a click rate.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 13: Digital Interactive Media

What does the acronym HTML represent?

Who are the creators of Google?

Assume the manufacturer of Benadryl anti-itching cream,advertises on the Internet.To target its advertising,the manufacturer decided to have its banner ads appear when the user typed in "itch","scratching","hives" or "mosquitoes" in the search engine.The advertiser would have made a:

What is the simplest definition for viral marketing?

One form of mobile advertising is sponsored SMS.SMS stands for:

Most mainstream Web sites have incorporated social media elements into their sites to gain more stickiness.

Why are Internet advertisers so interested in cookies?

A(n)_____ is a little billboard that spreads across the top or bottom of the Web page.

Viewing Web pages was made easy by the development of ____,software that interpreted HTML.

What is the difference between a corporate Web site and a commerce Web site?

A click occurs when a visitor moves the mouse's pointer to a Web link.

A(n)_____ is a site that attempts to provide a broad array of content and services that are so broad users will not feel the need to spend time at other ones.

Traditionally,what kind of communication network provided consumers with their information?

What are computer protocols?

Digital interactive media enables businesses to develop their relationship marketing strategies through the use of interactivity.

The form of mobile advertising that represents the largest inventory is:

What are the disadvantages of Internet?

_____ is,at present,the most popular search engine on the Web.

A banner ad is typically billed according to a click rate.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters