Question 1

Television stations,newspaper publishers and cable companies have traditionally used _____ networks.

Accepted Answer

A) grapevine 
B) centralized 
C) decentralized 
D) protocol-based 
E) distributed 
A) grapevine 
B) centralized 
C) decentralized 
D) protocol-based 
E) distributed

Question 2

_____ is a personal audience venue where people can personally guide TV programming through a remote control box while watching TV.

Accepted Answer

A) Social media 
B) Ad network 
C) Interactive TV 
D) Zipping 
E) Zapping 
A) Social media 
B) Ad network 
C) Interactive TV 
D) Zipping 
E) Zapping

Question 3

_____ is defined as "any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the Web site."

Accepted Answer

A) Portal 
B) Search engine 
C) Protocol 
D) Social media 
E) Broadband 
A) Portal 
B) Search engine 
C) Protocol 
D) Social media 
E) Broadband

Question 4

A Web portal is a site that attempts to provide a broad array of content and services.

Accepted Answer

A) True 
 B)False

Question 5

The most common form of mobile advertising is banner advertising.

Accepted Answer

A) True 
 B)False

Question 6

Internet enables customers and stakeholders to respond to a company's media communications in real time,using the same channel for feedback that the company used for promotion.

Accepted Answer

A) True 
 B)False

Question 7

An interstitial is a catchall term for a variety of ads that play between pages on a Web site,popping up on the screen while the computer downloads a Web site that has been requested.

Accepted Answer

A) True 
 B)False

Question 8

A(n)_____ occurs when a visitor moves the mouse's pointer to a Web link and clicks on the mouse button to get to another page.

Accepted Answer

A) forward-buy 
B) visit 
C) pop-up 
D) click 
E) interstitial 
A) forward-buy 
B) visit 
C) pop-up 
D) click 
E) interstitial

Question 9

A(n)_____ is a facsimile of a finished ad with copy set in type and pasted into position along with proposed illustrations.

Accepted Answer

A) button 
B) banner 
C) interstitial 
D) composition 
E) cookie 
A) button 
B) banner 
C) interstitial 
D) composition 
E) cookie

Question 10

What are the main characteristics of sponsored links?

Accepted Answer

Sponsored links have three important cha

Question 11

The leading national advertisers spend the smallest portion of their marketing communications budget on interactive media.

Accepted Answer

A) True 
 B)False

Question 12

_____ is a method of delivering ads from one central source,or server,across multiple Web domains,allowing advertisers the ability to manage the rotation and distribution of their advertisements.

Accepted Answer

A) Broadbanding 
B) Narrowbanding 
C) Third party ad servers 
D) Behavioral targeting 
E) Rich media advertising 
A) Broadbanding 
B) Narrowbanding 
C) Third party ad servers 
D) Behavioral targeting 
E) Rich media advertising

Question 13

The most common form of mobile advertising is:

Accepted Answer

A) social networking. 
B) interactive advertising. 
C) rich media advertising. 
D) button ads. 
E) banner advertising. 
A) social networking. 
B) interactive advertising. 
C) rich media advertising. 
D) button ads. 
E) banner advertising.

Question 14

Buttons:

Accepted Answer

A) are more expensive than banners. 
B) are the most common unit of Web advertising. 
C) often look like icons. 
D) are not typically linked to the advertiser's landing page. 
E) are larger than banner ads. 
A) are more expensive than banners. 
B) are the most common unit of Web advertising. 
C) often look like icons. 
D) are not typically linked to the advertiser's landing page. 
E) are larger than banner ads.

Question 15

_____ is a catchall term for an animated ad that pops up on the screen while the computer downloads a Web site the user has clicked on.

Accepted Answer

A) A non-addressable Web site 
B) An interstitial 
C) An interconnect 
D) Natural medium 
E) An avail 
A) A non-addressable Web site 
B) An interstitial 
C) An interconnect 
D) Natural medium 
E) An avail

Question 16

Why is the clickthrough method of pricing Internet advertising unpopular amongst the publishers?

Accepted Answer

When an advertiser buys on a p

Question 17

Consumer targeting on the Internet is very cost intensive.

Accepted Answer

A) True 
 B)False

Question 18

____,on the Internet,break down the geographical barriers and allows people to meet virtually to discuss and share their interests with each other.

Accepted Answer

A) Search engines 
B) Ad networks 
C) Interstitials 
D) Social media 
E) Web browsers 
A) Search engines 
B) Ad networks 
C) Interstitials 
D) Social media 
E) Web browsers

Question 19

_____ are sites that allow people to type a word or phrase into a text box and then quickly find information.

Accepted Answer

A) Portals 
B) Social media 
C) Search engines 
D) Browsers 
E) Broadband 
A) Portals 
B) Social media 
C) Search engines 
D) Browsers 
E) Broadband

Question 20

When Janet saw the banner ad for Dice,an employment agency for techies,she used her mouse to access the site's home page.If the advertising rate for the banner ad were determined by the number of people who saw the banner,clicked on it and visited the home page,then the method would be called:

Accepted Answer

A) click-throughs. 
B) Web visits. 
C) advertising links. 
D) media linkages. 
E) site landing pages. 
A) click-throughs. 
B) Web visits. 
C) advertising links. 
D) media linkages. 
E) site landing pages.

Television stations,newspaper publishers and cable companies have traditionally used _____ networks.

_____ is a personal audience venue where people can personally guide TV programming through a remote control box while watching TV.

_____ is defined as "any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the Web site."

A Web portal is a site that attempts to provide a broad array of content and services.

The most common form of mobile advertising is banner advertising.

Internet enables customers and stakeholders to respond to a company's media communications in real time,using the same channel for feedback that the company used for promotion.

An interstitial is a catchall term for a variety of ads that play between pages on a Web site,popping up on the screen while the computer downloads a Web site that has been requested.

A(n)_____ occurs when a visitor moves the mouse's pointer to a Web link and clicks on the mouse button to get to another page.

A(n)_____ is a facsimile of a finished ad with copy set in type and pasted into position along with proposed illustrations.

What are the main characteristics of sponsored links?

The leading national advertisers spend the smallest portion of their marketing communications budget on interactive media.

_____ is a method of delivering ads from one central source,or server,across multiple Web domains,allowing advertisers the ability to manage the rotation and distribution of their advertisements.

The most common form of mobile advertising is:

Buttons:

_____ is a catchall term for an animated ad that pops up on the screen while the computer downloads a Web site the user has clicked on.

Why is the clickthrough method of pricing Internet advertising unpopular amongst the publishers?

Consumer targeting on the Internet is very cost intensive.

____,on the Internet,break down the geographical barriers and allows people to meet virtually to discuss and share their interests with each other.

_____ are sites that allow people to type a word or phrase into a text box and then quickly find information.

When Janet saw the banner ad for Dice,an employment agency for techies,she used her mouse to access the site's home page.If the advertising rate for the banner ad were determined by the number of people who saw the banner,clicked on it and visited the home page,then the method would be called:

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 13: Digital Interactive Media

Television stations,newspaper publishers and cable companies have traditionally used _____ networks.

_____ is a personal audience venue where people can personally guide TV programming through a remote control box while watching TV.

_____ is defined as "any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the Web site."

A Web portal is a site that attempts to provide a broad array of content and services.

The most common form of mobile advertising is banner advertising.

Internet enables customers and stakeholders to respond to a company's media communications in real time,using the same channel for feedback that the company used for promotion.

An interstitial is a catchall term for a variety of ads that play between pages on a Web site,popping up on the screen while the computer downloads a Web site that has been requested.

A(n)_____ occurs when a visitor moves the mouse's pointer to a Web link and clicks on the mouse button to get to another page.

A(n)_____ is a facsimile of a finished ad with copy set in type and pasted into position along with proposed illustrations.

What are the main characteristics of sponsored links?

The leading national advertisers spend the smallest portion of their marketing communications budget on interactive media.

_____ is a method of delivering ads from one central source,or server,across multiple Web domains,allowing advertisers the ability to manage the rotation and distribution of their advertisements.

The most common form of mobile advertising is:

Buttons:

_____ is a catchall term for an animated ad that pops up on the screen while the computer downloads a Web site the user has clicked on.

Why is the clickthrough method of pricing Internet advertising unpopular amongst the publishers?

Consumer targeting on the Internet is very cost intensive.

____,on the Internet,break down the geographical barriers and allows people to meet virtually to discuss and share their interests with each other.

_____ are sites that allow people to type a word or phrase into a text box and then quickly find information.

When Janet saw the banner ad for Dice,an employment agency for techies,she used her mouse to access the site's home page.If the advertising rate for the banner ad were determined by the number of people who saw the banner,clicked on it and visited the home page,then the method would be called:

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters