Question 1

The Internet:

Accepted Answer

A) gathers information through cookies. 
B) began in the early 1980s. 
C) is a global network of computers that communicate with each other. 
D) uses a centralized network to create its power. 
E) is now the same as ARPAnet. 
A) gathers information through cookies. 
B) began in the early 1980s. 
C) is a global network of computers that communicate with each other. 
D) uses a centralized network to create its power. 
E) is now the same as ARPAnet.

Question 2

Web 2.0 encourages user sharing and collaboration.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements is true about sponsored links?

Accepted Answer

A) Advertisers do not pay for impressions. 
B) Advertisers pay only when a consumer receives a direct mail. 
C) Advertiser pays on cost per thousand basis. 
D) Higher bids guarantee better listings. 
E) Ads that receive a lot of clicks are paid less owing to the demand - supply theory. 
A) Advertisers do not pay for impressions. 
B) Advertisers pay only when a consumer receives a direct mail. 
C) Advertiser pays on cost per thousand basis. 
D) Higher bids guarantee better listings. 
E) Ads that receive a lot of clicks are paid less owing to the demand - supply theory.

Question 4

What benefit does sponsored short message system (SMS)provide to marketers?

Accepted Answer

One benefit to marketers who g

Question 5

The more people a portal attracts,the more it can charge for ads on popular pages.

Accepted Answer

A) True 
 B)False

Question 6

Cookies are:

Accepted Answer

A) another name for Internet advertising buttons. 
B) small pieces of information that are stored in your Web browser when you load certain Web sites. 
C) animated ads that pop up on the screen while the computer downloads a Web site the user has requested. 
D) the small ads at the corners of the screen that link users and Web site sponsors. 
E) a static form of interstitial advertising. 
A) another name for Internet advertising buttons. 
B) small pieces of information that are stored in your Web browser when you load certain Web sites. 
C) animated ads that pop up on the screen while the computer downloads a Web site the user has requested. 
D) the small ads at the corners of the screen that link users and Web site sponsors. 
E) a static form of interstitial advertising.

Question 7

A(n)_____ is used to give background information about an organization,product,or service whereas a(n)_____ is used primarily to sell a product or service.

Accepted Answer

A) interstitial;Web site 
B) Web site;cookie 
C) cookie;interstitial 
D) corporate site;commerce site 
E) commerce site;ad network 
A) interstitial;Web site 
B) Web site;cookie 
C) cookie;interstitial 
D) corporate site;commerce site 
E) commerce site;ad network

Question 8

_____ advertising includes graphical animations and ads with audio and video elements that overlay or even float over the page.

Accepted Answer

A) Iconic 
B) Rich media 
C) Viral 
D) Device 
E) Web crawler 
A) Iconic 
B) Rich media 
C) Viral 
D) Device 
E) Web crawler

Question 9

As advertising tools,buttons take up less space than banners.

Accepted Answer

A) True 
 B)False

Question 10

Social media such as the Facebook replicate the real world along with its geographical barriers.

Accepted Answer

A) True 
 B)False

Question 11

_____ act as brokers for advertisers and Web sites.They pool hundreds or thousands of Web pages together and facilitate advertising across these pages.

Accepted Answer

A) Interstitials 
B) Cookies 
C) Ad agencies 
D) Bloggers 
E) Ad networks 
A) Interstitials 
B) Cookies 
C) Ad agencies 
D) Bloggers 
E) Ad networks

Question 12

The interactive nature of the Internet makes it difficult to differentiate between content creators and consumers.

Accepted Answer

A) True 
 B)False

Question 13

_____ is an industry term that refers to the ability of a site to keep visitors coming back.

Accepted Answer

A) Network 
B) Search engine 
C) Stickiness 
D) Broadband 
E) Interactivity 
A) Network 
B) Search engine 
C) Stickiness 
D) Broadband 
E) Interactivity

Question 14

When Larina visited a Web site called BrilliantButCancelled.com,she saw a small icon on the right side of the page,which asked her to click on it to learn more about the college programs provided by the University of Phoenix.The correct name for this icon is a(n):

Accepted Answer

A) ad button. 
B) interconnect. 
C) avail. 
D) interstitial. 
E) sponsored Web site. 
A) ad button. 
B) interconnect. 
C) avail. 
D) interstitial. 
E) sponsored Web site.

Question 15

_____ is the presentation of a radio or TV program,or an event,or even a Web site by a sole advertiser.

Accepted Answer

A) An interstitial 
B) Cookie 
C) Ad impression 
D) Banner 
E) Sponsorship 
A) An interstitial 
B) Cookie 
C) Ad impression 
D) Banner 
E) Sponsorship

Question 16

Why do portals want to keep visitors for as long as possible?

Accepted Answer

The reason that portals want t

Question 17

_____ is the Internet version of word-of-mouth advertising.

Accepted Answer

A) Rich media advertising 
B) Spam 
C) Viral marketing 
D) Google 
E) Ad networking 
A) Rich media advertising 
B) Spam 
C) Viral marketing 
D) Google 
E) Ad networking

Question 18

What are two simple ways to measure the Internet audience for your advertising banner?

Accepted Answer

A) Reach and frequency 
B) Ad impressions and click rate 
C) Cookies and CPM 
D) Response rate and viewing time 
E) Viewing frequency and viewing time 
A) Reach and frequency 
B) Ad impressions and click rate 
C) Cookies and CPM 
D) Response rate and viewing time 
E) Viewing frequency and viewing time

Question 19

When Taylor accessed a Web site called FindArticles.com,he noticed at the top of his computer screen an ad for Ford Focus.The ad invited him to click on it and learn more about the automobile and SYNC,which it will be offering on 2008 models.What type of ad did Taylor see at the top of his screen when he was using the Web site?

Accepted Answer

A) A Web site ad 
B) An interstitial 
C) A banner ad 
D) An Internet classified ad 
E) A sponsored Web page 
A) A Web site ad 
B) An interstitial 
C) A banner ad 
D) An Internet classified ad 
E) A sponsored Web page

Question 20

One of the problems facing most Internet marketers is how to get enough reach from their Web advertising.There are millions of Web pages,many of which are potential sites for effective ads._____ have been used to partially solve this problem.

Accepted Answer

A) Ad networks 
B) Guiding search engines 
C) Addressable landing pages 
D) Media exchanges 
E) Web brokers 
A) Ad networks 
B) Guiding search engines 
C) Addressable landing pages 
D) Media exchanges 
E) Web brokers

The Internet:

Web 2.0 encourages user sharing and collaboration.

Which of the following statements is true about sponsored links?

What benefit does sponsored short message system (SMS)provide to marketers?

The more people a portal attracts,the more it can charge for ads on popular pages.

Cookies are:

A(n)_ is used to give background information about an organization,product,or service whereas a(n)_ is used primarily to sell a product or service.

_____ advertising includes graphical animations and ads with audio and video elements that overlay or even float over the page.

As advertising tools,buttons take up less space than banners.

Social media such as the Facebook replicate the real world along with its geographical barriers.

_____ act as brokers for advertisers and Web sites.They pool hundreds or thousands of Web pages together and facilitate advertising across these pages.

The interactive nature of the Internet makes it difficult to differentiate between content creators and consumers.

_____ is an industry term that refers to the ability of a site to keep visitors coming back.

When Larina visited a Web site called BrilliantButCancelled.com,she saw a small icon on the right side of the page,which asked her to click on it to learn more about the college programs provided by the University of Phoenix.The correct name for this icon is a(n):

_____ is the presentation of a radio or TV program,or an event,or even a Web site by a sole advertiser.

Why do portals want to keep visitors for as long as possible?

_____ is the Internet version of word-of-mouth advertising.

What are two simple ways to measure the Internet audience for your advertising banner?

One of the problems facing most Internet marketers is how to get enough reach from their Web advertising.There are millions of Web pages,many of which are potential sites for effective ads._____ have been used to partially solve this problem.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 13: Digital Interactive Media

The Internet:

Web 2.0 encourages user sharing and collaboration.

Which of the following statements is true about sponsored links?

What benefit does sponsored short message system (SMS)provide to marketers?

The more people a portal attracts,the more it can charge for ads on popular pages.

Cookies are:

A(n)_____ is used to give background information about an organization,product,or service whereas a(n)_____ is used primarily to sell a product or service.

_____ advertising includes graphical animations and ads with audio and video elements that overlay or even float over the page.

As advertising tools,buttons take up less space than banners.

Social media such as the Facebook replicate the real world along with its geographical barriers.

_____ act as brokers for advertisers and Web sites.They pool hundreds or thousands of Web pages together and facilitate advertising across these pages.

The interactive nature of the Internet makes it difficult to differentiate between content creators and consumers.

_____ is an industry term that refers to the ability of a site to keep visitors coming back.

When Larina visited a Web site called BrilliantButCancelled.com,she saw a small icon on the right side of the page,which asked her to click on it to learn more about the college programs provided by the University of Phoenix.The correct name for this icon is a(n):

_____ is the presentation of a radio or TV program,or an event,or even a Web site by a sole advertiser.

Why do portals want to keep visitors for as long as possible?

_____ is the Internet version of word-of-mouth advertising.

What are two simple ways to measure the Internet audience for your advertising banner?

One of the problems facing most Internet marketers is how to get enough reach from their Web advertising.There are millions of Web pages,many of which are potential sites for effective ads._____ have been used to partially solve this problem.

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Producing ADS

Print Advertising

Electronic Media: Television and Radio

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

A(n)_ is used to give background information about an organization,product,or service whereas a(n)_ is used primarily to sell a product or service.