Exam 13: Digital Interactive Media

After having learned that the mother of Ty Cobb,a famous baseball player,killed Cobb's father,Robert wanted to know more about the incident.After using his cable-modem system,he typed in "Ty Cobb" and found over 30 references to related information sources and their Web site addresses that were all conveniently listed on a:

Ted's cookery blog contained a banner ad for 'Kenstar microwave'.Every time a microwave was purchased at the 'Kenstar' website,Ted would receive a commission for showing the banner.Which of the following methods of pricing Internet advertising is employed here?

What are the benefits of DVDs and Blue-ray technologies?

What advantage does a distributed network offer that a centralized network does not? (Be sure to define both terms in your answer.)

Who were 'keyword entrepreneurs'?

The simplest way to measure the Internet audience for an ad is the click rate.

_____ is the term used to describe direct links to deeper areas of the Web site that advertising drives consumers to beyond the homepage.

One of the primary differences between the Internet and traditional media is the cost of time and/or space.

To introduce Microsoft's xBox video game Halo 2,the director of marketing for Microsoft Game Studios created a complex marketing scheme that began online with an apparent War of the Worlds-style invasion.A beekeeper's Web site,ilovebees.com,appeared to have been overtaken by the evil force-the Covenant with the hopes that people who visited the site would send their friends to the site.This was an example of:

_____ is a collection of Web pages,images,videos,or data assets that is hosted on one or more Web servers,usually accessible via the Internet.A corporate site is used to give background information about an organization,product,or service.

Media content on the Internet can be delivered through ____,in which a hub,such as a TV station,a newspaper publisher,or a cable company,distributes content to many receivers.

After having learned that the mother of Ty Cobb,a famous baseball player,killed Cobb's father,Robert wanted to know more about the incident.After using his cable-modem system,he typed in "Ty Cobb" and found over 30 references to related information sources and their Web site addresses using a(n):

When Robyn accessed Wordplay.com to test her skills at word games,an ad for the U.S.Air Force popped on her screen as she was trying to download a game to play.The ad asked if she knew what a good career choice the USAF was.The U.S.Air Force ad would be classified as:

_____ generally refers to unsolicited,mass e-mail advertising for a product or service that is sent by an unknown entity to a purchased mailing list or newsgroup.

Members of an Internet organization for book lovers - frugalreader.com,offers members 2 free credits if they send an e-mail that convinces someone else to join the organization by January 1.This is an example of:

There is a Web site called www.bookmooch.com where readers can trade books with one another.They can also chat with people who like the same genres they enjoy,provide book reviews and meet online with authors.This Web site is an example of a(n)

One of the main disadvantages of the Internet is that it is too cluttered.

Viral marketing is a form of spam that spreads to computers in the same way that a cold spreads through a classroom.

In case of Internet advertising,cost per thousand,rating points,and share of audience are the same.

Give one advantage and disadvantage of using ad networks for advertising.