Question 1

Whose job is to translate rough or comprehensive designs into mechanicals and then to convert the mechanicals into negatives that a printer can use to make printing plates?

Accepted Answer

A) Creative director 
B) Print production manager 
C) Account planner 
D) Print director 
E) Producer 
A) Creative director 
B) Print production manager 
C) Account planner 
D) Print director 
E) Producer

Question 2

Depending on the nature of the spot,a session generally lasts from one day to a week.

Accepted Answer

A) True 
 B)False

Question 3

The mechanical is the camera-ready paste-up of the artwork in a print ad.

Accepted Answer

A) True 
 B)False

Question 4

In CYMK printing,the letter K stands for:

Accepted Answer

A) the term "strikeout." 
B) the term "strikeover." 
C) the color "black." 
D) "background" printing. 
E) "breakoff" printing point. 
A) the term "strikeout." 
B) the term "strikeover." 
C) the color "black." 
D) "background" printing. 
E) "breakoff" printing point.

Question 5

List the four stages in the print production process.How does this differ from the broadcast commercial process?

Accepted Answer

There are four stages in the print produ

Question 6

Print production managers do NOT need to consider _____ when selecting type styles and typefaces.

Accepted Answer

A) harmony/appearance 
B) emphasis 
C) symmetry 
D) readability 
E) appropriateness 
A) harmony/appearance 
B) emphasis 
C) symmetry 
D) readability 
E) appropriateness

Question 7

Justin brand boots have an ad,which shows a collage of photos of people enjoying life while wearing Justin boots.Which of the following will MOST likely cause the ad to have gone over budget?

Accepted Answer

A) The various locations used to create the collage 
B) Failure to get permission to use the sites before the shooting day 
C) The special lighting needed to replicate sunsets 
D) The cost of the medium in which the ad was run 
E) Providing the actor's wardrobe 
A) The various locations used to create the collage 
B) Failure to get permission to use the sites before the shooting day 
C) The special lighting needed to replicate sunsets 
D) The cost of the medium in which the ad was run 
E) Providing the actor's wardrobe

Question 8

How does the production manager schedule when each part of the production process for a print commercial must be finished?

Accepted Answer

Working backward from publicat

Question 9

During the preproduction phase of producing radio commercials,all of the following would occur EXCEPT:

Accepted Answer

A) sound mixing. 
B) casting. 
C) finding a producer. 
D) budget preparation. 
E) rehearsals. 
A) sound mixing. 
B) casting. 
C) finding a producer. 
D) budget preparation. 
E) rehearsals.

Question 10

Research has proven that high-priced celebrity talent and extravagant effects do not always increase ad memorability.

Accepted Answer

A) True 
 B)False

Question 11

The same process is used for creating commercials for digital media as is used for creating television commercials.

Accepted Answer

A) True 
 B)False

Question 12

When an ad is to be printed in two colors,sometimes two separate artboards are made (one for each color)and sometimes the second image is glued onto a piece of clear plastic that is placed on top of the first image.The clear plastic is called the:

Accepted Answer

A) top art. 
B) overlay. 
C) superimposition. 
D) second cover. 
E) art wrap. 
A) top art. 
B) overlay. 
C) superimposition. 
D) second cover. 
E) art wrap.

Question 13

The overall responsibility of a(n)_____ is to keep the project moving smoothly and under budget,while maintaining the required level of quality through every step of the production of a commercial for an electronic media.

Accepted Answer

A) account planner 
B) producer 
C) art director 
D) print production manager 
E) cinematographer 
A) account planner 
B) producer 
C) art director 
D) print production manager 
E) cinematographer

Question 14

Although it adds realism to a commercial,location shooting is often a logistical nightmare.

Accepted Answer

A) True 
 B)False

Question 15

Why would an advertiser choose not to use a live radio commercial?

Accepted Answer

A) A live radio commercial is more expensive to produce than a TV commercial. 
B) The FCC must approve the copy for all live commercials. 
C) A live commercial cannot run for longer than 30 seconds. 
D) The announcer may be inconsistent in his/her delivery. 
E) Live radio commercials cost significantly more than previously taped ones. 
A) A live radio commercial is more expensive to produce than a TV commercial. 
B) The FCC must approve the copy for all live commercials. 
C) A live commercial cannot run for longer than 30 seconds. 
D) The announcer may be inconsistent in his/her delivery. 
E) Live radio commercials cost significantly more than previously taped ones.

Question 16

A television commercial is actually put together in its final form during the _____ phase.

Accepted Answer

A) production 
B) post-planning 
C) visualization 
D) postproduction 
E) execution 
A) production 
B) post-planning 
C) visualization 
D) postproduction 
E) execution

Question 17

Which form of animation scores the highest viewer interest and generally has the longest life?

Accepted Answer

Cartoons often score

Question 18

A television commercial for Totino's Pizza Rolls that shows three boys sneaking down to the kitchen to enjoy a late night snack of pizza rolls uses a live action production technique.

Accepted Answer

A) True 
 B)False

Question 19

Most color separations are still done using a photographic process.

Accepted Answer

A) True 
 B)False

Question 20

Why is radio the least expensive electronic medium on which to produce an ad?

Accepted Answer

A) Local pricing keeps costs low 
B) The Federal Communications Commission controls the cost of radio commercials 
C) Radio appeals only to the one sense-sound 
D) The cost of duplicating radio commercials to digital tape is low 
E) Talent does not influence the effectiveness or cost of radio commercials 
A) Local pricing keeps costs low 
B) The Federal Communications Commission controls the cost of radio commercials 
C) Radio appeals only to the one sense-sound 
D) The cost of duplicating radio commercials to digital tape is low 
E) Talent does not influence the effectiveness or cost of radio commercials

Whose job is to translate rough or comprehensive designs into mechanicals and then to convert the mechanicals into negatives that a printer can use to make printing plates?

Depending on the nature of the spot,a session generally lasts from one day to a week.

The mechanical is the camera-ready paste-up of the artwork in a print ad.

In CYMK printing,the letter K stands for:

List the four stages in the print production process.How does this differ from the broadcast commercial process?

Print production managers do NOT need to consider _____ when selecting type styles and typefaces.

Justin brand boots have an ad,which shows a collage of photos of people enjoying life while wearing Justin boots.Which of the following will MOST likely cause the ad to have gone over budget?

How does the production manager schedule when each part of the production process for a print commercial must be finished?

During the preproduction phase of producing radio commercials,all of the following would occur EXCEPT:

Research has proven that high-priced celebrity talent and extravagant effects do not always increase ad memorability.

The same process is used for creating commercials for digital media as is used for creating television commercials.

When an ad is to be printed in two colors,sometimes two separate artboards are made (one for each color)and sometimes the second image is glued onto a piece of clear plastic that is placed on top of the first image.The clear plastic is called the:

The overall responsibility of a(n)_____ is to keep the project moving smoothly and under budget,while maintaining the required level of quality through every step of the production of a commercial for an electronic media.

Although it adds realism to a commercial,location shooting is often a logistical nightmare.

Why would an advertiser choose not to use a live radio commercial?

A television commercial is actually put together in its final form during the _____ phase.

Which form of animation scores the highest viewer interest and generally has the longest life?

A television commercial for Totino's Pizza Rolls that shows three boys sneaking down to the kitchen to enjoy a late night snack of pizza rolls uses a live action production technique.

Most color separations are still done using a photographic process.

Why is radio the least expensive electronic medium on which to produce an ad?

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 10: Producing ADS

Whose job is to translate rough or comprehensive designs into mechanicals and then to convert the mechanicals into negatives that a printer can use to make printing plates?

Depending on the nature of the spot,a session generally lasts from one day to a week.

The mechanical is the camera-ready paste-up of the artwork in a print ad.

In CYMK printing,the letter K stands for:

List the four stages in the print production process.How does this differ from the broadcast commercial process?

Print production managers do NOT need to consider _____ when selecting type styles and typefaces.

Justin brand boots have an ad,which shows a collage of photos of people enjoying life while wearing Justin boots.Which of the following will MOST likely cause the ad to have gone over budget?

How does the production manager schedule when each part of the production process for a print commercial must be finished?

During the preproduction phase of producing radio commercials,all of the following would occur EXCEPT:

Research has proven that high-priced celebrity talent and extravagant effects do not always increase ad memorability.

The same process is used for creating commercials for digital media as is used for creating television commercials.

When an ad is to be printed in two colors,sometimes two separate artboards are made (one for each color)and sometimes the second image is glued onto a piece of clear plastic that is placed on top of the first image.The clear plastic is called the:

The overall responsibility of a(n)_____ is to keep the project moving smoothly and under budget,while maintaining the required level of quality through every step of the production of a commercial for an electronic media.

Although it adds realism to a commercial,location shooting is often a logistical nightmare.

Why would an advertiser choose not to use a live radio commercial?

A television commercial is actually put together in its final form during the _____ phase.

Which form of animation scores the highest viewer interest and generally has the longest life?

A television commercial for Totino's Pizza Rolls that shows three boys sneaking down to the kitchen to enjoy a late night snack of pizza rolls uses a live action production technique.

Most color separations are still done using a photographic process.

Why is radio the least expensive electronic medium on which to produce an ad?

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters