Question 1

The word "session" when someone uses it in conjunction with the production of a radio commercial refers to the:

Accepted Answer

A) group of people who are brought together to make the commercial. 
B) length of time the final commercial is supposed to last. 
C) period of time during which the recording and mixing of sound take place. 
D) number of weeks (or months)the commercial is scheduled to be aired. 
E) loudness level that is to be used to record the commercial. 
A) group of people who are brought together to make the commercial. 
B) length of time the final commercial is supposed to last. 
C) period of time during which the recording and mixing of sound take place. 
D) number of weeks (or months)the commercial is scheduled to be aired. 
E) loudness level that is to be used to record the commercial.

Question 2

What is a job jacket?

Accepted Answer

A job jacket is opened during the prepro

Question 3

In CYMK printing,the K stands for "strikeover."

Accepted Answer

A) True 
 B)False

Question 4

_____ is the art of selecting and setting type.

Accepted Answer

A) Graphic printing 
B) Typography 
C) Wordsmithing 
D) Typecasting 
E) Print design 
A) Graphic printing 
B) Typography 
C) Wordsmithing 
D) Typecasting 
E) Print design

Question 5

What do production managers and art directors need to look for in a proof?

Accepted Answer

When checking proofs,production managers

Question 6

Which of the following statements about halftone printing is true?

Accepted Answer

A) Halftones are unnecessary if the illusion is available in the form of a negative for a black-and-white photograph. 
B) A halftone screen breaks up continuous-tone artwork into dots. 
C) Illustrations used in newspapers cannot be created through halftoning. 
D) The lower the resolution of the halftone screen,the finer the quality of the illusion. 
E) Halftone is any artwork or type that is comprised of a solid color. 
A) Halftones are unnecessary if the illusion is available in the form of a negative for a black-and-white photograph. 
B) A halftone screen breaks up continuous-tone artwork into dots. 
C) Illustrations used in newspapers cannot be created through halftoning. 
D) The lower the resolution of the halftone screen,the finer the quality of the illusion. 
E) Halftone is any artwork or type that is comprised of a solid color.

Question 7

The Super Bowl is a good example of a personal audience venue.

Accepted Answer

A) True 
 B)False

Question 8

The work print stage of a commercial is also called the rough cut or interlock.

Accepted Answer

A) True 
 B)False

Question 9

_____ is the process of converting a script or storyboard into a finished commercial for use on radio,TV,or digital media.

Accepted Answer

A) Electronic production 
B) Digital mixing for media 
C) Multimedia composition 
D) Art production 
E) Creative design 
A) Electronic production 
B) Digital mixing for media 
C) Multimedia composition 
D) Art production 
E) Creative design

Question 10

Prior to announcing to consumers that its was recalling 95,000 Polaris All-Terrain Vehicles (ATVs),Polaris Industries conducted an Internet meeting with all of its dealers to explain why the recall was necessary,how it was to be handled,and what help dealers could expect from the manufacturer.This is an illustration of the use of which of the following digital media venues?

Accepted Answer

A) Private audience venue 
B) Personal audience venue 
C) Individual audience venue 
D) Interactive network 
E) Mass audience venue 
A) Private audience venue 
B) Personal audience venue 
C) Individual audience venue 
D) Interactive network 
E) Mass audience venue

Question 11

The three categories of places where we experience digital media today are based on:

Accepted Answer

A) geographical location. 
B) benefits desired. 
C) usage rates. 
D) audience size. 
E) demographic characteristics. 
A) geographical location. 
B) benefits desired. 
C) usage rates. 
D) audience size. 
E) demographic characteristics.

Question 12

What is the job of the traffic manager?

Accepted Answer

The traffic manager's job is t

Question 13

The task of quality control begins in the preproduction phase itself.

Accepted Answer

A) True 
 B)False

Question 14

The four considerations for type selection are readability,emphasis,harmony/appearance,and appropriateness.

Accepted Answer

A) True 
 B)False

Question 15

Essentially,print production managers and producers perform the four classic functions of management: planning,executing,motivating,and controlling.

Accepted Answer

A) True 
 B)False

Question 16

A trap occurs when the edge of one color or shape overlaps its neighbor by a fraction of an inch to make sure the white paper underneath does not show through.

Accepted Answer

A) True 
 B)False

Question 17

What is typography?

Accepted Answer

Typography is the ar

Question 18

What are the three major categories of production techniques for television spots? Briefly describe each.

Accepted Answer

Three major categories of production tec

Question 19

Dubs of radio commercials are created:

Accepted Answer

A) as audio storyboards for advertisers. 
B) in the postproduction phase of radio commercial production. 
C) as a form of speculative presentation during the commercial bidding process. 
D) as the special effects that are superimposed on the radio commercial once the copy has been read. 
E) to measure the master volume of the commercial. 
A) as audio storyboards for advertisers. 
B) in the postproduction phase of radio commercial production. 
C) as a form of speculative presentation during the commercial bidding process. 
D) as the special effects that are superimposed on the radio commercial once the copy has been read. 
E) to measure the master volume of the commercial.

Question 20

One of the more humorous ads during the 2007 Christmas season had two M&M candies confronting Santa Claus.An M&M candy and Santa fainted because he was astonished to learn the other was real.This type of production technique is referred to as:

Accepted Answer

A) animation 
B) lifestyle 
C) presenter-style 
D) portraiture 
E) special effects 
A) animation 
B) lifestyle 
C) presenter-style 
D) portraiture 
E) special effects

The word "session" when someone uses it in conjunction with the production of a radio commercial refers to the:

What is a job jacket?

In CYMK printing,the K stands for "strikeover."

_____ is the art of selecting and setting type.

What do production managers and art directors need to look for in a proof?

Which of the following statements about halftone printing is true?

The Super Bowl is a good example of a personal audience venue.

The work print stage of a commercial is also called the rough cut or interlock.

_____ is the process of converting a script or storyboard into a finished commercial for use on radio,TV,or digital media.

The three categories of places where we experience digital media today are based on:

What is the job of the traffic manager?

The task of quality control begins in the preproduction phase itself.

The four considerations for type selection are readability,emphasis,harmony/appearance,and appropriateness.

Essentially,print production managers and producers perform the four classic functions of management: planning,executing,motivating,and controlling.

A trap occurs when the edge of one color or shape overlaps its neighbor by a fraction of an inch to make sure the white paper underneath does not show through.

What is typography?

What are the three major categories of production techniques for television spots? Briefly describe each.

Dubs of radio commercials are created:

One of the more humorous ads during the 2007 Christmas season had two M&M candies confronting Santa Claus.An M&M candy and Santa fainted because he was astonished to learn the other was real.This type of production technique is referred to as:

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 10: Producing ADS

The word "session" when someone uses it in conjunction with the production of a radio commercial refers to the:

What is a job jacket?

In CYMK printing,the K stands for "strikeover."

_____ is the art of selecting and setting type.

What do production managers and art directors need to look for in a proof?

Which of the following statements about halftone printing is true?

The Super Bowl is a good example of a personal audience venue.

The work print stage of a commercial is also called the rough cut or interlock.

_____ is the process of converting a script or storyboard into a finished commercial for use on radio,TV,or digital media.

The three categories of places where we experience digital media today are based on:

What is the job of the traffic manager?

The task of quality control begins in the preproduction phase itself.

The four considerations for type selection are readability,emphasis,harmony/appearance,and appropriateness.

Essentially,print production managers and producers perform the four classic functions of management: planning,executing,motivating,and controlling.

A trap occurs when the edge of one color or shape overlaps its neighbor by a fraction of an inch to make sure the white paper underneath does not show through.

What is typography?

What are the three major categories of production techniques for television spots? Briefly describe each.

Dubs of radio commercials are created:

One of the more humorous ads during the 2007 Christmas season had two M&M candies confronting Santa Claus.An M&M candy and Santa fainted because he was astonished to learn the other was real.This type of production technique is referred to as:

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters