Question 1

Dunn Photography wants to run a print ad using silhouettes from the 19th century.Since the artwork is completely in black,the ad will be printed using:

Accepted Answer

A) serigraphic proofs. 
B) halftone screens. 
C) line art. 
D) separations for overlay. 
E) photopolymerizations. 
A) serigraphic proofs. 
B) halftone screens. 
C) line art. 
D) separations for overlay. 
E) photopolymerizations.

Question 2

Because the Capital One commercials containing the unemployed barbarians have proven to be so popular,the ads were run much longer than planned.From this information,you can surmise that the actors in the ads probably received a:

Accepted Answer

A) scale payment. 
B) residual fee. 
C) fee-based perk. 
D) royalty. 
E) commiserate return on investment. 
A) scale payment. 
B) residual fee. 
C) fee-based perk. 
D) royalty. 
E) commiserate return on investment.

Question 3

In order to run an ad in the Winter issue of "Golf Magazine",MacGregor Golf,a manufacturer of golf clubs and accessories,must have the camera-ready ad in the publisher's hands by November 10.November 10 is the _____ date for the ad.

Accepted Answer

A) closing 
B) drop 
C) set-up 
D) just-in-time 
E) press 
A) closing 
B) drop 
C) set-up 
D) just-in-time 
E) press

Question 4

What is the primary determinant of the cost of a radio commercial?

Accepted Answer

The primary control

Question 5

Which of the following traditional management functions is NOT performed by both producers and production managers?

Accepted Answer

A) Planning 
B) Organizing 
C) Researching 
D) Directing 
E) Controlling 
A) Planning 
B) Organizing 
C) Researching 
D) Directing 
E) Controlling

Question 6

The first step in the classic manual preproduction process for a print ad begins when:

Accepted Answer

A) an advertising budget is established. 
B) roughs or comprehensive layouts are submitted to the production department. 
C) storyboards are shown to the advertiser for approval. 
D) the ad concept is approved. 
E) the product's feature,benefits,and advantages are determined. 
A) an advertising budget is established. 
B) roughs or comprehensive layouts are submitted to the production department. 
C) storyboards are shown to the advertiser for approval. 
D) the ad concept is approved. 
E) the product's feature,benefits,and advantages are determined.

Question 7

When the art director for the Jaguar ad wanted to use a lifestyle photo that extended to the very edge of the page,its production manager had to use _____ to accommodate variations in the printing and cutting processes.

Accepted Answer

A) bleeds 
B) analog proofs 
C) color overruns 
D) FPO standards 
E) traps 
A) bleeds 
B) analog proofs 
C) color overruns 
D) FPO standards 
E) traps

Question 8

When Nicole went to purchase tickets for a Ghostface Killah concert,she used a _____ located in a local shopping mall and made her purchase by simply touching a computerized interactive touch screen.

Accepted Answer

A) retail network 
B) virtual storefront 
C) local area network 
D) customized venue 
E) kiosk 
A) retail network 
B) virtual storefront 
C) local area network 
D) customized venue 
E) kiosk

Question 9

Any artwork or type that is comprised of a solid color is called line art.

Accepted Answer

A) True 
 B)False

Question 10

A(n)_____ commercial for Charmin toilet paper shows cartoon bears in the woods praising the softness and strength of the toilet paper.

Accepted Answer

A) slice-of-life 
B) animated 
C) mnemonic 
D) special effects 
E) presenter-style 
A) slice-of-life 
B) animated 
C) mnemonic 
D) special effects 
E) presenter-style

Question 11

From the master tape,the engineer makes dupes and sends them to radio stations for broadcast.

Accepted Answer

A) True 
 B)False

Question 12

Last night,Barry used his computer to watch last night's episode of "Prison Break." During the show,he saw ads for other FOX programs and was shown clips which were not included in the original broadcast.This is an example of digital media in a(n):

Accepted Answer

A) private audience venue. 
B) personal audience venue. 
C) mass audience venue. 
D) interactive network. 
E) multimedia network. 
A) private audience venue. 
B) personal audience venue. 
C) mass audience venue. 
D) interactive network. 
E) multimedia network.

Question 13

What are the three phases in the process of producing a recorded radio commercial?

Accepted Answer

The process of producing a rec

Question 14

A job jacket:

Accepted Answer

A) is created during the preproduction phase of a print ad. 
B) is also called an ad portfolio. 
C) contains the mechanical requirements for various print media vehicles. 
D) holds the storyboard and any corrections,additions,or deletions to it. 
E) contains a finished ad that is ready for the printer's camera to shoot. 
A) is created during the preproduction phase of a print ad. 
B) is also called an ad portfolio. 
C) contains the mechanical requirements for various print media vehicles. 
D) holds the storyboard and any corrections,additions,or deletions to it. 
E) contains a finished ad that is ready for the printer's camera to shoot.

Question 15

Which of the following statements about the production process for television commercials is true?

Accepted Answer

A) Most commercials can be shot in an hour. 
B) Scenes in a commercial are not always shot in order. 
C) Because of the preproduction planning,scenes for the commercial are shot one right after the other with no waits in between. 
D) During the production process,each scene is shot from only one angle to keep production costs low. 
E) The on location shoot offers the most control in staging for a commercial. 
A) Most commercials can be shot in an hour. 
B) Scenes in a commercial are not always shot in order. 
C) Because of the preproduction planning,scenes for the commercial are shot one right after the other with no waits in between. 
D) During the production process,each scene is shot from only one angle to keep production costs low. 
E) The on location shoot offers the most control in staging for a commercial.

Question 16

Basically,_____ are channels of communications that join the logic of multimedia formats with the electronic system capabilities and controls of modem telephone,television,and computer technology.

Accepted Answer

A) digital media 
B) PSSs 
C) LANs 
D) interstitial media 
E) intranets 
A) digital media 
B) PSSs 
C) LANs 
D) interstitial media 
E) intranets

Question 17

In November 2007,more than 100,000 voted at the Planters Peanuts Web site on Mr.Peanut's new look.People were asked if Mr.Peanut should have either a pocket watch,a bow tie,cufflinks,or be kept just the way he is.People were being asked to help in the development of a:

Accepted Answer

A) mnemonic device. 
B) cartoon. 
C) commercial dub. 
D) slice-of-life. 
E) characterization. 
A) mnemonic device. 
B) cartoon. 
C) commercial dub. 
D) slice-of-life. 
E) characterization.

Question 18

Irene was looking for a radio station that was not playing commercials.As she searched,she heard a commercial for a local bank using an instrumental version of a folk song her parents used to sing.A few stations later,she heard the same song being played as the background music in a commercial for a health spa.The instrumental was more than likely:

Accepted Answer

A) stock music. 
B) part of a song inventory. 
C) digitally-masked music. 
D) from a music warehouse. 
E) mined music. 
A) stock music. 
B) part of a song inventory. 
C) digitally-masked music. 
D) from a music warehouse. 
E) mined music.

Question 19

A seasonal _____ production for Kay Jewelers shows a son reading to his parents in order to help his dad surprise his mother with a gift of a diamond necklace.

Accepted Answer

A) live action 
B) portraiture 
C) special effects 
D) reactive 
E) naturalistic 
A) live action 
B) portraiture 
C) special effects 
D) reactive 
E) naturalistic

Question 20

What is the difference between line art and halftone screens?

Accepted Answer

Any artwork or type that is comprised of

Dunn Photography wants to run a print ad using silhouettes from the 19^th century.Since the artwork is completely in black,the ad will be printed using:

Because the Capital One commercials containing the unemployed barbarians have proven to be so popular,the ads were run much longer than planned.From this information,you can surmise that the actors in the ads probably received a:

In order to run an ad in the Winter issue of "Golf Magazine",MacGregor Golf,a manufacturer of golf clubs and accessories,must have the camera-ready ad in the publisher's hands by November 10.November 10 is the _____ date for the ad.

What is the primary determinant of the cost of a radio commercial?

Which of the following traditional management functions is NOT performed by both producers and production managers?

The first step in the classic manual preproduction process for a print ad begins when:

When the art director for the Jaguar ad wanted to use a lifestyle photo that extended to the very edge of the page,its production manager had to use _____ to accommodate variations in the printing and cutting processes.

When Nicole went to purchase tickets for a Ghostface Killah concert,she used a _____ located in a local shopping mall and made her purchase by simply touching a computerized interactive touch screen.

Any artwork or type that is comprised of a solid color is called line art.

A(n)_____ commercial for Charmin toilet paper shows cartoon bears in the woods praising the softness and strength of the toilet paper.

From the master tape,the engineer makes dupes and sends them to radio stations for broadcast.

Last night,Barry used his computer to watch last night's episode of "Prison Break." During the show,he saw ads for other FOX programs and was shown clips which were not included in the original broadcast.This is an example of digital media in a(n):

What are the three phases in the process of producing a recorded radio commercial?

A job jacket:

Which of the following statements about the production process for television commercials is true?

Basically,_____ are channels of communications that join the logic of multimedia formats with the electronic system capabilities and controls of modem telephone,television,and computer technology.

In November 2007,more than 100,000 voted at the Planters Peanuts Web site on Mr.Peanut's new look.People were asked if Mr.Peanut should have either a pocket watch,a bow tie,cufflinks,or be kept just the way he is.People were being asked to help in the development of a:

A seasonal _____ production for Kay Jewelers shows a son reading to his parents in order to help his dad surprise his mother with a gift of a diamond necklace.

What is the difference between line art and halftone screens?

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Exam 10: Producing ADS

Dunn Photography wants to run a print ad using silhouettes from the 19th century.Since the artwork is completely in black,the ad will be printed using:

Because the Capital One commercials containing the unemployed barbarians have proven to be so popular,the ads were run much longer than planned.From this information,you can surmise that the actors in the ads probably received a:

In order to run an ad in the Winter issue of "Golf Magazine",MacGregor Golf,a manufacturer of golf clubs and accessories,must have the camera-ready ad in the publisher's hands by November 10.November 10 is the _____ date for the ad.

What is the primary determinant of the cost of a radio commercial?

Which of the following traditional management functions is NOT performed by both producers and production managers?

The first step in the classic manual preproduction process for a print ad begins when:

When the art director for the Jaguar ad wanted to use a lifestyle photo that extended to the very edge of the page,its production manager had to use _____ to accommodate variations in the printing and cutting processes.

When Nicole went to purchase tickets for a Ghostface Killah concert,she used a _____ located in a local shopping mall and made her purchase by simply touching a computerized interactive touch screen.

Any artwork or type that is comprised of a solid color is called line art.

A(n)_____ commercial for Charmin toilet paper shows cartoon bears in the woods praising the softness and strength of the toilet paper.

From the master tape,the engineer makes dupes and sends them to radio stations for broadcast.

Last night,Barry used his computer to watch last night's episode of "Prison Break." During the show,he saw ads for other FOX programs and was shown clips which were not included in the original broadcast.This is an example of digital media in a(n):

What are the three phases in the process of producing a recorded radio commercial?

A job jacket:

Which of the following statements about the production process for television commercials is true?

Basically,_____ are channels of communications that join the logic of multimedia formats with the electronic system capabilities and controls of modem telephone,television,and computer technology.

In November 2007,more than 100,000 voted at the Planters Peanuts Web site on Mr.Peanut's new look.People were asked if Mr.Peanut should have either a pocket watch,a bow tie,cufflinks,or be kept just the way he is.People were being asked to help in the development of a:

A seasonal _____ production for Kay Jewelers shows a son reading to his parents in order to help his dad surprise his mother with a gift of a diamond necklace.

What is the difference between line art and halftone screens?

The Evolution of Advertising

The Economic,Social,and Regulatory Aspects of Advertising

The Business of Advertising

Segmentation,Targeting,and the Marketing Mix

Communication and Consumer Behavior

Out-Of-Home, Direct Mail, and Specialty Advertising

Marketing,Advertising and IMC Planning

Creating ADS: Strategy and Process

Creative Execution: Art and Copy

Print Advertising

Electronic Media: Television and Radio

Digital Interactive Media

Out-Of-Home, Direct Mail, and Specialty Advertising

Media Planning and Buying

IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion

IMC: Public Relations, Sponsorship, and Corporate Advertising

Filters

Dunn Photography wants to run a print ad using silhouettes from the 19^th century.Since the artwork is completely in black,the ad will be printed using: