Question 1

Key countries in Europe have moved to the euro,a new unified money system for the European Union.

Accepted Answer

A) True 
 B)False

Question 2

When evaluating opportunities,quantitative screening criteria help a manager decide what kind of opportunities to pursue.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following would NOT be a marketing strength for a local coffee shop?

Accepted Answer

A)  A well-recognized brand. 
B)  A patented coffee blend. 
C)  Established relations with local businesses. 
D)  Access to large amounts of capital from a long-term relationship with a local bank. 
E)  Counter staff that knows and understands customer preferences. 
A)  A well-recognized brand. 
B)  A patented coffee blend. 
C)  Established relations with local businesses. 
D)  Access to large amounts of capital from a long-term relationship with a local bank. 
E)  Counter staff that knows and understands customer preferences.

Question 4

Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?

Accepted Answer

A)  Company objectives. 
B)  Production objectives. 
C)  Product objectives. 
D)  Marketing objectives. 
E)  All of these objectives would need to be specified beforehand. 
A)  Company objectives. 
B)  Production objectives. 
C)  Product objectives. 
D)  Marketing objectives. 
E)  All of these objectives would need to be specified beforehand.

Question 5

Which of the following statements about world population trends is true?

Accepted Answer

A)  In general, countries that have higher stages of development experience faster rates of growth than less-developed countries. 
B)  The extent to which a country's population is clustered around urban areas does not vary much from country to country. 
C)  People are moving from rural areas into urban areas. 
D)  The trend toward urbanization has made companies less interested in international markets. 
E)  The concentration of people in major cities often complicates Place and Promotion decisions. 
A)  In general, countries that have higher stages of development experience faster rates of growth than less-developed countries. 
B)  The extent to which a country's population is clustered around urban areas does not vary much from country to country. 
C)  People are moving from rural areas into urban areas. 
D)  The trend toward urbanization has made companies less interested in international markets. 
E)  The concentration of people in major cities often complicates Place and Promotion decisions.

Question 6

When marketers select criteria to help screen for new market opportunities,they should include quantitative components like:

Accepted Answer

A)  what kind of business the firm wants to be in. 
B)  what resources the firm should build upon. 
C)  what weaknesses need to be avoided. 
D)  what is an acceptable return on investment (ROI). 
E)  what expertise the firm possesses. 
A)  what kind of business the firm wants to be in. 
B)  what resources the firm should build upon. 
C)  what weaknesses need to be avoided. 
D)  what is an acceptable return on investment (ROI). 
E)  what expertise the firm possesses.

Question 7

A marketing manager may ethically and actively seek information about current or potential competitors by

Accepted Answer

A)  searching a firm's public website. 
B)  waiting at a landfill for competitors' trash to find copies of confidential company reports. 
C)  using computer "hackers" to break into a competitor's computer network. 
D)  hiring people from competing firms and then asking them confidential information about the competitor. 
E)  spying on competitors to obtain trade secrets. 
A)  searching a firm's public website. 
B)  waiting at a landfill for competitors' trash to find copies of confidential company reports. 
C)  using computer "hackers" to break into a competitor's computer network. 
D)  hiring people from competing firms and then asking them confidential information about the competitor. 
E)  spying on competitors to obtain trade secrets.

Question 8

According to estimates,which of the following countries has 100 percent literacy?

Accepted Answer

A)  Norway 
B)  Singapore 
C)  Italy 
D)  India 
E)  China 
A)  Norway 
B)  Singapore 
C)  Italy 
D)  India 
E)  China

Question 9

Attractive opportunities should make use of a firm's resources and its unique strengths.

Accepted Answer

A) True 
 B)False

Question 10

The current U.S.population is largest in which of the following states?

Accepted Answer

A)  California. 
B)  Florida. 
C)  Illinois. 
D)  New York. 
E)  Texas. 
A)  California. 
B)  Florida. 
C)  Illinois. 
D)  New York. 
E)  Texas.

Question 11

Between 2005 and 2025,the largest projected increase in the U.S.population is projected to occur in the ________ age group.

Accepted Answer

A)  50-59 
B)  65 or over 
C)  10-19 
D)  0-9 
E)  40-49 
A)  50-59 
B)  65 or over 
C)  10-19 
D)  0-9 
E)  40-49

Question 12

Generation X refers to:

Accepted Answer

A)  those born from 1978-1994 
B)  those born since 1994 
C)  those born from 1965-1977 
D)  those born from 1945-1964 
E)  those born before 1945 
A)  those born from 1978-1994 
B)  those born since 1994 
C)  those born from 1965-1977 
D)  those born from 1945-1964 
E)  those born before 1945

Question 13

Literacy studies show that ______________ percent of adults (age 15 or older)cannot read and write.

Accepted Answer

A)  10 
B)  16 
C)  38 
D)  50 
E)  60 
A)  10 
B)  16 
C)  38 
D)  50 
E)  60

Question 14

A mission statement sets out the organization's basic purpose for being.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is true about the General Electric's strategic planning grid?

Accepted Answer

A)  It supports the industry attractiveness dimension focus on the ability of the company to pursue a product-market plan effectively. 
B)  It encourages managers to follow an objective, single-factor approach. 
C)  It allows the business strengths dimension focus on whether the product-market plan looks like a good idea. 
D)  It helps managers make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans. 
E)  It suggests opportunities that fall into the red boxes are the firm's best growth opportunities. 
A)  It supports the industry attractiveness dimension focus on the ability of the company to pursue a product-market plan effectively. 
B)  It encourages managers to follow an objective, single-factor approach. 
C)  It allows the business strengths dimension focus on whether the product-market plan looks like a good idea. 
D)  It helps managers make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans. 
E)  It suggests opportunities that fall into the red boxes are the firm's best growth opportunities.

Question 16

Of the following,the last objectives that a firm should specify are its

Accepted Answer

A)  company objectives. 
B)  marketing objectives. 
C)  promotion objectives. 
D)  advertising objectives. 
E)  price objectives. 
A)  company objectives. 
B)  marketing objectives. 
C)  promotion objectives. 
D)  advertising objectives. 
E)  price objectives.

Question 17

Nike claims in its Annual Report,"the reasons every NIKE employee comes to work every day is to create great product,to lead the athletic industry in innovation,and to serve the athlete." This is Nike's:

Accepted Answer

A)  competitive barrier. 
B)  Technology. 
C)  portfolio management. 
D)  mission statement. 
E)  competitor analysis. 
A)  competitive barrier. 
B)  Technology. 
C)  portfolio management. 
D)  mission statement. 
E)  competitor analysis.

Question 18

Since IKEA is known for fashionable modern-style home furnishings,the company would be likely to screen out business opportunities in:

Accepted Answer

A)  kitchenwares. 
B)  antique furniture reproductions. 
C)  bed and bath. 
D)  rugs. 
E)  interior lighting. 
A)  kitchenwares. 
B)  antique furniture reproductions. 
C)  bed and bath. 
D)  rugs. 
E)  interior lighting.

Question 19

When conducting a competitor analysis,it is important for managers to take the viewpoint of ________.

Accepted Answer

A)  competitors 
B)  the CEO 
C)  target customers 
D)  supply chain partners 
E)  producers 
A)  competitors 
B)  the CEO 
C)  target customers 
D)  supply chain partners 
E)  producers

Question 20

American economic and legislative thinking is based on the idea that

Accepted Answer

A)  encouraging competition harms public interest. 
B)  competition among many small firms helps the economy. 
C)  attempts by business to limit competition aids large firms during recessions. 
D)  the economic environment provides a base for the technological environment. 
E)  laws should protect companies and not consumers. 
A)  encouraging competition harms public interest. 
B)  competition among many small firms helps the economy. 
C)  attempts by business to limit competition aids large firms during recessions. 
D)  the economic environment provides a base for the technological environment. 
E)  laws should protect companies and not consumers.

Exam 5: Evaluating Opportunities in the Changing Market Environment

Key countries in Europe have moved to the euro,a new unified money system for the European Union.

When evaluating opportunities,quantitative screening criteria help a manager decide what kind of opportunities to pursue.

Which of the following would NOT be a marketing strength for a local coffee shop?

Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?

Which of the following statements about world population trends is true?

When marketers select criteria to help screen for new market opportunities,they should include quantitative components like:

A marketing manager may ethically and actively seek information about current or potential competitors by

According to estimates,which of the following countries has 100 percent literacy?

Attractive opportunities should make use of a firm's resources and its unique strengths.

The current U.S.population is largest in which of the following states?

Between 2005 and 2025,the largest projected increase in the U.S.population is projected to occur in the ________ age group.

Generation X refers to:

Literacy studies show that ______________ percent of adults (age 15 or older)cannot read and write.

A mission statement sets out the organization's basic purpose for being.

Which of the following is true about the General Electric's strategic planning grid?

Of the following,the last objectives that a firm should specify are its

Nike claims in its Annual Report,"the reasons every NIKE employee comes to work every day is to create great product,to lead the athletic industry in innovation,and to serve the athlete." This is Nike's:

Since IKEA is known for fashionable modern-style home furnishings,the company would be likely to screen out business opportunities in:

When conducting a competitor analysis,it is important for managers to take the viewpoint of ________.

American economic and legislative thinking is based on the idea that

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters