Question 1

Which of the following factors would improve the web accessibility of a site?

Accepted Answer

A) using fixed text sizes 
B) creating text-only alternative versions for devices such as PDA 
C) creating very tiny clickable areas 
D) implementing forms that require a mouse click 
A) using fixed text sizes 
B) creating text-only alternative versions for devices such as PDA 
C) creating very tiny clickable areas 
D) implementing forms that require a mouse click

Question 2

Online magazines usually have the primary web goal of informing or entertaining the audience.

Accepted Answer

A) True 
 B)False

Question 3

Describe some of the ways in which organizations can facilitate offline relationships through their websites.

Accepted Answer

For many companies, such as Royal Bank o

Question 4

Which of the following factors is taken into account by search engines while determining the relevance of a website?

Accepted Answer

A) user interface design of the website 
B) media richness of the website 
C) web accessibility score of the website 
D) quality of external links to the site from other websites 
A) user interface design of the website 
B) media richness of the website 
C) web accessibility score of the website 
D) quality of external links to the site from other websites

Question 5

Which of the following would NOT improve a website's accessibility?

Accepted Answer

A) using fixed text sizes 
B) using self-explanatory links 
C) adding alternative text tags for every image 
D) creating text-only alternative versions for devices such as PDA 
A) using fixed text sizes 
B) using self-explanatory links 
C) adding alternative text tags for every image 
D) creating text-only alternative versions for devices such as PDA

Question 6

A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n)________.

Accepted Answer

A) intranet 
B) e-marketplace 
C) wide area network 
D) virtual market 
A) intranet 
B) e-marketplace 
C) wide area network 
D) virtual market

Question 7

Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN)?

Accepted Answer

A) It is a nonprofit organization. 
B) It accepts domain names written only with the Roman alphabet. 
C) It does not accept applications from organizations that want to use brand names as top-level domains. 
D) It develops assistive technology products and services free of charge. 
A) It is a nonprofit organization. 
B) It accepts domain names written only with the Roman alphabet. 
C) It does not accept applications from organizations that want to use brand names as top-level domains. 
D) It develops assistive technology products and services free of charge.

Question 8

Which of the following is used by web developers to add rich media interactivity to websites?

Accepted Answer

A) TCP/IP 
B) Flash 
C) Graphical User Interface 
D) hypertext markup language 
A) TCP/IP 
B) Flash 
C) Graphical User Interface 
D) hypertext markup language

Question 9

What are the uses of shopping cart software?

Accepted Answer

E-commerce systems typically include sho

Question 10

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

Accepted Answer

A) Flat website architecture 
B) Multidimensional website architecture 
C) Hierarchical website architecture 
D) Sequential architecture 
A) Flat website architecture 
B) Multidimensional website architecture 
C) Hierarchical website architecture 
D) Sequential architecture

Question 11

AJAX is used by ad networks to track customer behavior across all their client websites.

Accepted Answer

A) True 
 B)False

Question 12

Delegating tasks to large diffuse groups or communities who often volunteer their contributions is called ________.

Accepted Answer

A) third-party marketing 
B) viral networking 
C) crowdsourcing 
D) online analytical processing 
A) third-party marketing 
B) viral networking 
C) crowdsourcing 
D) online analytical processing

Question 13

Which of the following is true of the web browser Internet Explorer?

Accepted Answer

A) It is a web browser by Google. 
B) It was initially bundled with the OS of Microsoft to gain an early lead in the "browser wars." 
C) It has a loyal following with its many useful add-ons, such as one that blocks all advertising. 
D) It is the dominant browser for Macintosh computers. 
A) It is a web browser by Google. 
B) It was initially bundled with the OS of Microsoft to gain an early lead in the "browser wars." 
C) It has a loyal following with its many useful add-ons, such as one that blocks all advertising. 
D) It is the dominant browser for Macintosh computers.

Question 14

A ________ is a software application that retrieves, interprets, and displays web resources.

Accepted Answer

A) communications protocol 
B) search engine 
C) web browser 
D) uniform resource identifier 
A) communications protocol 
B) search engine 
C) web browser 
D) uniform resource identifier

Question 15

Which of the following statements is true of content management systems?

Accepted Answer

A) Web content management systems support website development and maintenance for smaller teams. 
B) Web content management systems enable people with limited web development skills to contribute to a website from anywhere in the world. 
C) Web content management systems allow people to match their site's overall look and feel to the single available template with fonts, colors, and layout. 
D) Web content management systems create personalized development environments for designers such that two people trying can edit the same page at the same time. 
A) Web content management systems support website development and maintenance for smaller teams. 
B) Web content management systems enable people with limited web development skills to contribute to a website from anywhere in the world. 
C) Web content management systems allow people to match their site's overall look and feel to the single available template with fonts, colors, and layout. 
D) Web content management systems create personalized development environments for designers such that two people trying can edit the same page at the same time.

Question 16

The website of an organization that has the main web goal of selling products and services must include ________.

Accepted Answer

A) tools to find a local dealership 
B) new and captivating content 
C) easy shipping solutions 
D) in-store pickup options along with online buying 
A) tools to find a local dealership 
B) new and captivating content 
C) easy shipping solutions 
D) in-store pickup options along with online buying

Question 17

Which of the following would be the least effective option for a user interface design?

Accepted Answer

A) letting users easily undo their actions or return to previous states 
B) making the common tasks very simple to do, so users can accomplish them on the first try without frustration 
C) letting users know in an indirect way when something on the website changes, or the user has completed an action 
D) avoiding the addition of unnecessary links or options especially when the user is engaged in a sequential task 
A) letting users easily undo their actions or return to previous states 
B) making the common tasks very simple to do, so users can accomplish them on the first try without frustration 
C) letting users know in an indirect way when something on the website changes, or the user has completed an action 
D) avoiding the addition of unnecessary links or options especially when the user is engaged in a sequential task

Question 18

Describe some of the factors relating to consumers' motivations and buying behavior that influence their level of trust in an e-commerce store.

Accepted Answer

Building trust is a daunting task for le

Question 19

Which of the following demonstrates a downside of crowdsourcing?

Accepted Answer

A) Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company click repeatedly on the competitor's sponsored link without intending to buy anything. 
B) An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization. 
C) An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often substandard. 
D) A market survey conducted by a home improvement firm revealed that the firm's policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met. 
A) Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company click repeatedly on the competitor's sponsored link without intending to buy anything. 
B) An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization. 
C) An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often substandard. 
D) A market survey conducted by a home improvement firm revealed that the firm's policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met.

Question 20

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces does BusinessUSA.com represent?

Accepted Answer

A) business to consumer (B2
C)  
B) business to business (B2
B)  
C) consumer to consumer (C2
C)  
D) consumer to business (C2
B)  
A) business to consumer (B2
C)  
B) business to business (B2
B)  
C) consumer to consumer (C2
C)  
D) consumer to business (C2
B)

Which of the following factors would improve the web accessibility of a site?

Online magazines usually have the primary web goal of informing or entertaining the audience.

Describe some of the ways in which organizations can facilitate offline relationships through their websites.

Which of the following factors is taken into account by search engines while determining the relevance of a website?

Which of the following would NOT improve a website's accessibility?

A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n)________.

Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN)?

Which of the following is used by web developers to add rich media interactivity to websites?

What are the uses of shopping cart software?

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

AJAX is used by ad networks to track customer behavior across all their client websites.

Delegating tasks to large diffuse groups or communities who often volunteer their contributions is called ________.

Which of the following is true of the web browser Internet Explorer?

A ________ is a software application that retrieves, interprets, and displays web resources.

Which of the following statements is true of content management systems?

The website of an organization that has the main web goal of selling products and services must include ________.

Which of the following would be the least effective option for a user interface design?

Describe some of the factors relating to consumers' motivations and buying behavior that influence their level of trust in an e-commerce store.

Which of the following demonstrates a downside of crowdsourcing?

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces does BusinessUSA.com represent?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

Business Intelligence and Decision Making

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters

Exam 6: The Web, E-Commerce, and M-Commerce

Which of the following factors would improve the web accessibility of a site?

Online magazines usually have the primary web goal of informing or entertaining the audience.

Describe some of the ways in which organizations can facilitate offline relationships through their websites.

Which of the following factors is taken into account by search engines while determining the relevance of a website?

Which of the following would NOT improve a website's accessibility?

A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n)________.

Which of the following is true about Internet Corporation for Assigned Names and Numbers (ICANN)?

Which of the following is used by web developers to add rich media interactivity to websites?

What are the uses of shopping cart software?

________ is a website structure in which the top-level homepage contains links to second-level pages, which then link to further relevant pages.

AJAX is used by ad networks to track customer behavior across all their client websites.

Delegating tasks to large diffuse groups or communities who often volunteer their contributions is called ________.

Which of the following is true of the web browser Internet Explorer?

A ________ is a software application that retrieves, interprets, and displays web resources.

Which of the following statements is true of content management systems?

The website of an organization that has the main web goal of selling products and services must include ________.

Which of the following would be the least effective option for a user interface design?

Describe some of the factors relating to consumers' motivations and buying behavior that influence their level of trust in an e-commerce store.

Which of the following demonstrates a downside of crowdsourcing?

BusinessUSA.com allows small-scale producers to post information about their products on the site and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces does BusinessUSA.com represent?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and Datawarehouses

Information Systems for the Enterprise

Business Intelligence and Decision Making

Collaborating With Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters