Exam 6: The Web, E-Commerce, and M-Commerce

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.

________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.

File transfer protocol (ftp://)is a transmission protocol which indicates that the resource is a file to be transferred.

Which of the following elements of website usability describes how quickly a user performs tasks after learning a website's basic design measures?

The official website of Realtor USA, an independent real estate company in New York, allows visitors to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a friend, all from one inclusive viewer. The primary web goal of this organization falls into the category of ________.

A ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities.

Which of the following is true of the web browser Safari?

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.

Which of the following is an example of a consumer to consumer e-marketplace?

What is the Adwords program?

Which of the following would improve a website's accessibility?

Which of the following web browsers is the dominant browser for Macintosh computers?

Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals?

E-commerce involves the buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between all entities except governments.

After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________.

An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors, such as information added through RFID technology, smartphones, cameras, camcorders, GPS devices, and other sensory input, which are adding far more information than crowdsourcing and social media.

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?

When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________.