Exam 6: The Web, E-Commerce, and M-Commerce

Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.

Describe some of the challenges faced by online marketers.

Which of the following is a drawback of the hierarchical website architecture?

________ is a language used to add interactivity to web pages.

The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________.

________ refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.

The success of e-commerce depends heavily on its security and the perceptions people have about its trustworthiness.

Registering a replica site with a misspelling in the trademark name that users might easily mistake for the real thing and displaying negative information about the actual company on the replica site is called ________.

________ gives its approval to U.S. e-commerce websites that follow strict privacy standards, such as explaining to visitors how personal data is collected.

The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure.

Overall spending for online ad campaigns worldwide is lower than for television.

Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.

A(n)________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.

Which of the following is true about assistive technologies?

Which of the following is true of the web browser Chrome?

AJAX is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.

Electronic filing of tax forms on government websites is an example of a government to consumer relationship.

Web marketers launch link-building campaigns to improve their brand image.

Software developers must test their code in one browser after another because ________.