Question 1

Which of the following statements concerning response incentives is FALSE?

Accepted Answer

A) Monetary incentives often have the greatest influence on response rates. 
B) It probably isn't advisable to give more than $1 for completing a survey. 
C) Large amounts of money are more effective than smaller amounts of money at increasing response rates. 
D) A "gift" can be more psychologically motivating than "wages." 
E) All of the above are true. 
A) Monetary incentives often have the greatest influence on response rates. 
B) It probably isn't advisable to give more than $1 for completing a survey. 
C) Large amounts of money are more effective than smaller amounts of money at increasing response rates. 
D) A "gift" can be more psychologically motivating than "wages." 
E) All of the above are true.

Question 2

An interviewer finds that a subject is not at home;to complete his sample,he substitutes the nearest available subject for the missing subject.This practice is

Accepted Answer

A) reasonable and provides accurate results. 
B) not recommended as it complicates the problems by increasing the proportion of at-homes in the sample. 
C) recommended even though it increases the proportion of at-homes. 
D) unreasonable although the results are generally accurate. 
E) probably the best available technique for handling the not-at-home problem. 
A) reasonable and provides accurate results. 
B) not recommended as it complicates the problems by increasing the proportion of at-homes in the sample. 
C) recommended even though it increases the proportion of at-homes. 
D) unreasonable although the results are generally accurate. 
E) probably the best available technique for handling the not-at-home problem.

Question 3

Observation errors occur because

Accepted Answer

A) inaccurate information is obtained from the sample elements. 
B) errors are introduced in the processing of the data. 
C) errors are introduced in reporting the findings. 
D) some elements of the sample do not respond. 
E) a,b,and c. 
A) inaccurate information is obtained from the sample elements. 
B) errors are introduced in the processing of the data. 
C) errors are introduced in reporting the findings. 
D) some elements of the sample do not respond. 
E) a,b,and c.

Question 4

To avoid low response rates,it is recommended that researchers

Accepted Answer

A) conduct thorough exploratory research. 
B) perform pre-testing of the questionnaire. 
C) use a large sample size. 
D) Both a and b. 
E) Both b and c. 
A) conduct thorough exploratory research. 
B) perform pre-testing of the questionnaire. 
C) use a large sample size. 
D) Both a and b. 
E) Both b and c.

Question 5

Student researchers collected data on name awareness of a local store.The researchers found that three-fourths of the people who refused to respond were members of the Greek system.If the Greek students who refused to participate in the survey were truly different on some key dimension from those who actually responded to the survey,____ error could bias the research results.

Accepted Answer

A) observation 
B) sampling 
C) response 
D) nonresponse 
E) noncoverage 
A) observation 
B) sampling 
C) response 
D) nonresponse 
E) noncoverage

Question 6

Which of the following is FALSE?

Accepted Answer

A) New sources of nonsampling error are being discovered all the time. 
B) A large sample is much more likely to produce a "valid" result than a small sample is. 
C) Total error,rather than any single type of error,is the key in a research investigation. 
D) Sampling error can be estimated. 
E) Nonsampling error is usually more troublesome than sampling error. 
A) New sources of nonsampling error are being discovered all the time. 
B) A large sample is much more likely to produce a "valid" result than a small sample is. 
C) Total error,rather than any single type of error,is the key in a research investigation. 
D) Sampling error can be estimated. 
E) Nonsampling error is usually more troublesome than sampling error.

Question 7

Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.

Accepted Answer

A) True 
 B)False

Question 8

The number provided by the calculation,"number of sample units contacted divided by the total number of sample units approached" is commonly called the

Accepted Answer

A) response rate. 
B) contact rate. 
C) completeness rate. 
D) refusal rate. 
E) nonresponse rate. 
A) response rate. 
B) contact rate. 
C) completeness rate. 
D) refusal rate. 
E) nonresponse rate.

Question 9

Failure to include some units,or entire sections,of the defined survey population in the actual operational sampling frame represents

Accepted Answer

A) noncoverage error. 
B) nonresponse error. 
C) sampling error. 
D) random error. 
E) observation error. 
A) noncoverage error. 
B) nonresponse error. 
C) sampling error. 
D) random error. 
E) observation error.

Question 10

Interviewers can make errors in asking any type of question;however,it is a particular problem with which of the following?

Accepted Answer

A) Multiple-choice questions 
B) Dichotomous questions 
C) Scale type of questions 
D) Open-ended questions 
E) Structured questions 
A) Multiple-choice questions 
B) Dichotomous questions 
C) Scale type of questions 
D) Open-ended questions 
E) Structured questions

Question 11

Inaccuracies in the information that is obtained represent which type of error?

Accepted Answer

A) Sampling error 
B) Nonobservation error 
C) Observation error 
D) Noncoverage error 
E) Nonresponse error 
A) Sampling error 
B) Nonobservation error 
C) Observation error 
D) Noncoverage error 
E) Nonresponse error

Question 12

Which of the following is TRUE concerning sampling errors?

Accepted Answer

A) Sampling errors can be reduced by improving data collection methods. 
B) The degree of sampling error can be estimated. 
C) Sampling errors have been consistently shown to be the major contributor to total survey error. 
D) Sampling errors are frequently the most important errors that arise in research. 
E) It is difficult to estimate the size and effects of sampling errors. 
A) Sampling errors can be reduced by improving data collection methods. 
B) The degree of sampling error can be estimated. 
C) Sampling errors have been consistently shown to be the major contributor to total survey error. 
D) Sampling errors are frequently the most important errors that arise in research. 
E) It is difficult to estimate the size and effects of sampling errors.

Question 13

Sampling errors can be decreased by

Accepted Answer

A) decreasing the number of observations. 
B) increasing the sample size. 
C) providing better training for interviewers. 
D) improving the data collection method. 
E) using a quota sample. 
A) decreasing the number of observations. 
B) increasing the sample size. 
C) providing better training for interviewers. 
D) improving the data collection method. 
E) using a quota sample.

Question 14

Low response rates may indicate

Accepted Answer

A) lack of interest among respondents. 
B) failure to gain the intended respondents' attention. 
C) poor questionnaire design. 
D) Both a and b. 
E) a,b,and c. 
A) lack of interest among respondents. 
B) failure to gain the intended respondents' attention. 
C) poor questionnaire design. 
D) Both a and b. 
E) a,b,and c.

Question 15

The two types of nonresponse errors are refusals and item omission.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following are most likely to be home when an interviewer calls during a weekday?

Accepted Answer

A) Married women without children 
B) Single women 
C) Married men 
D) Married women with young children 
E) Single men 
A) Married women without children 
B) Single women 
C) Married men 
D) Married women with young children 
E) Single men

Question 17

If we define our population as all households in the city of Chicago,Illinois,and we use the Chicago telephone directory from which to draw our sample units,we would likely have a

Accepted Answer

A) representative survey. 
B) survey containing error. 
C) survey with a poorly defined master list. 
D) survey with sample frame error. 
E) survey with no error. 
A) representative survey. 
B) survey containing error. 
C) survey with a poorly defined master list. 
D) survey with sample frame error. 
E) survey with no error.

Question 18

Observation errors include

Accepted Answer

A) response error and nonresponse error. 
B) response error and office error. 
C) nonresponse error and office error. 
D) noncoverage error and response error. 
E) nonresponse error and noncoverage error. 
A) response error and nonresponse error. 
B) response error and office error. 
C) nonresponse error and office error. 
D) noncoverage error and response error. 
E) nonresponse error and noncoverage error.

Question 19

A random sample of 5,000 households are selected for interviews with the following results 1,010 completed interviews
864 refusals by the respondent
3,126 no answer/not at home
The response rate is

Accepted Answer

A) 19%. 
B) 20%. 
C) 36%. 
D) 38%. 
E) 51%. 
A) 19%. 
B) 20%. 
C) 36%. 
D) 38%. 
E) 51%.

Question 20

Which of the following is FALSE?

Accepted Answer

A) Noncoverage is a problem in mail and e-mail surveys. 
B) For some studies,clear,convenient and complete sampling frames exist. 
C) Overcoverage error poses a relatively common problem with sampling frames. 
D) None of the above are false. 
E) All of the above are false. 
A) Noncoverage is a problem in mail and e-mail surveys. 
B) For some studies,clear,convenient and complete sampling frames exist. 
C) Overcoverage error poses a relatively common problem with sampling frames. 
D) None of the above are false. 
E) All of the above are false.

Which of the following statements concerning response incentives is FALSE?

An interviewer finds that a subject is not at home;to complete his sample,he substitutes the nearest available subject for the missing subject.This practice is

Observation errors occur because

To avoid low response rates,it is recommended that researchers

Which of the following is FALSE?

Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.

The number provided by the calculation,"number of sample units contacted divided by the total number of sample units approached" is commonly called the

Failure to include some units,or entire sections,of the defined survey population in the actual operational sampling frame represents

Interviewers can make errors in asking any type of question;however,it is a particular problem with which of the following?

Inaccuracies in the information that is obtained represent which type of error?

Which of the following is TRUE concerning sampling errors?

Sampling errors can be decreased by

Low response rates may indicate

The two types of nonresponse errors are refusals and item omission.

Which of the following are most likely to be home when an interviewer calls during a weekday?

If we define our population as all households in the city of Chicago,Illinois,and we use the Chicago telephone directory from which to draw our sample units,we would likely have a

Observation errors include

A random sample of 5,000 households are selected for interviews with the following results 1,010 completed interviews 864 refusals by the respondent 3,126 no answer/not at home The response rate is

Which of the following is FALSE?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation

Which of the following statements concerning response incentives is FALSE?

An interviewer finds that a subject is not at home;to complete his sample,he substitutes the nearest available subject for the missing subject.This practice is

Observation errors occur because

To avoid low response rates,it is recommended that researchers

Which of the following is FALSE?

Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.

The number provided by the calculation,"number of sample units contacted divided by the total number of sample units approached" is commonly called the

Failure to include some units,or entire sections,of the defined survey population in the actual operational sampling frame represents

Interviewers can make errors in asking any type of question;however,it is a particular problem with which of the following?

Inaccuracies in the information that is obtained represent which type of error?

Which of the following is TRUE concerning sampling errors?

Sampling errors can be decreased by

Low response rates may indicate

The two types of nonresponse errors are refusals and item omission.

Which of the following are most likely to be home when an interviewer calls during a weekday?

If we define our population as all households in the city of Chicago,Illinois,and we use the Chicago telephone directory from which to draw our sample units,we would likely have a

Observation errors include

A random sample of 5,000 households are selected for interviews with the following results 1,010 completed interviews 864 refusals by the respondent 3,126 no answer/not at home The response rate is

Which of the following is FALSE?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters