Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation

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Much nonsampling error occurs during "data collection" process in the field.These "data collection" errors may be divided into

(Multiple Choice)

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Question 81

Random nonsampling errors tend to cancel each other out.

(True/False)

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Question 82

The ____ is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.

(Multiple Choice)

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Question 83

Not-at-home nonresponse bias is most affected by

(Multiple Choice)

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Question 84

Nonsampling errors are

(Multiple Choice)

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Question 85

To identify whether potential respondents meet eligibility requirements,an interviewer will typically use a(n)

(Multiple Choice)

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Question 86

The response rate formula for a telephone survey where there is no eligibility requirement excludes

(Multiple Choice)

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Question 87

Which of the following leads to response bias?

(Multiple Choice)

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Question 88

Which method of data collection has traditionally produced the lowest response rates?

(Multiple Choice)

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Question 89

Exhibit 17.1 Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household.Here are the final results of the calls: Refer to Exhibit 17.1.What is eligibility percentage in this particular situation?

(Multiple Choice)

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Question 90

Which of the following statements concerning response errors is FALSE?

(Multiple Choice)

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Question 91

The difference between the observed values of a variable and the long-run average of the observed values in repetitions of the measurement is (the)

(Multiple Choice)

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Question 92

Which of the following is FALSE?

(Multiple Choice)

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Question 93

Duplication in the list of sampling units results in

(Multiple Choice)

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Question 94

Which of the following is effective in reducing the incidence and problem of not-at-homes?

(Multiple Choice)

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Question 95

Which of these contributes to the nonresponse bias in a telephone survey?

(Multiple Choice)

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Question 96

Not-at-home nonresponse bias is most affected by sample size.

(True/False)

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Question 97

Which technique relies on the psychological principle that people are more likely to respond positively to a request from another person if they have previously responded positively to another,typically smaller,request?

(Multiple Choice)

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Question 98

Non coverage error arises because of a failure to include some part of the defined population in the sampling frame.

(True/False)

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Question 99

Which of the following is NOT an example of a nonsampling error?

(Multiple Choice)

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Question 100

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Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation

Much nonsampling error occurs during "data collection" process in the field.These "data collection" errors may be divided into

Random nonsampling errors tend to cancel each other out.

The ____ is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.

Not-at-home nonresponse bias is most affected by

Nonsampling errors are

To identify whether potential respondents meet eligibility requirements,an interviewer will typically use a(n)

The response rate formula for a telephone survey where there is no eligibility requirement excludes

Which of the following leads to response bias?

Which method of data collection has traditionally produced the lowest response rates?

Exhibit 17.1 Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household.Here are the final results of the calls: Refer to Exhibit 17.1.What is eligibility percentage in this particular situation?

Which of the following statements concerning response errors is FALSE?

The difference between the observed values of a variable and the long-run average of the observed values in repetitions of the measurement is (the)

Which of the following is FALSE?

Duplication in the list of sampling units results in

Which of the following is effective in reducing the incidence and problem of not-at-homes?

Which of these contributes to the nonresponse bias in a telephone survey?

Not-at-home nonresponse bias is most affected by sample size.

Which technique relies on the psychological principle that people are more likely to respond positively to a request from another person if they have previously responded positively to another,typically smaller,request?

Non coverage error arises because of a failure to include some part of the defined population in the sampling frame.

Which of the following is NOT an example of a nonsampling error?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

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