Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople.However,some people do not have a telephone.This represents what type of problem?

Which of the following is typically NOT effective in reducing the incidence and problem of not-at-homes?

Which of the following statements is TRUE?

Exhibit 17.1 Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household.Here are the final results of the calls: Refer to Exhibit 17.1.What is the response rate in this particular situation?

Which of the following is typically estimated by comparing the sample survey results with some outside criterion?

Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

Nonsampling errors

Which of the following is TRUE?

Name the type of nonsampling error that occurs due to data editing,coding,or analysis errors: ____________________

Commercial research firms typically validate ____ of completed interviews.

In terms of error in research investigations,the key is

The rate of refusals depends on the

Which of the following has NOT been shown to be effective in decreasing the number of refusals?

The lower the response rate,the

The best way to reduce nonsampling errors is to

Which of the following is FALSE?

Effective strategy(ies)to increase initial response rates is(are)

While collecting data by conducting personal interviews in homes,Jake interviews the most accessible individual within the household,rather than using random selection.This increases the potential of

Sherry Smith is an interviewer for a marketing research company.During a recent telephone study she successfully contacted 400 of the 600 households that she had attempted to contact.Of those successfully contacted,300 households completed the survey.What is Sherry's contact rate?

Which of the following is FALSE?