Question 1

In probability samples,the probabilities of each element being included must be

Accepted Answer

A) known. 
B) nonzero. 
C) equal. 
D) known and equal. 
E) known and nonzero. 
A) known. 
B) nonzero. 
C) equal. 
D) known and equal. 
E) known and nonzero.

Question 2

Which of the following is a probability sample?

Accepted Answer

A) Quota sample 
B) Convenience sample 
C) Cluster sample 
D) Judgment sample 
E) Snowball sample 
A) Quota sample 
B) Convenience sample 
C) Cluster sample 
D) Judgment sample 
E) Snowball sample

Question 3

The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster samples

Accepted Answer

A) provide each population element with an equal chance of being included in the sample. 
B) provide each population element with a known chance of being included in the sample. 
C) involve the partitioning of the parent population into mutually exclusive and exhaustive subsets. 
D) involve the partitioning of the parent population into mutually exclusive and exhaustive subsets and the probabilistic selection of elements from each subset. 
E) utilize the probabilistic selection of groups rather than elements. 
A) provide each population element with an equal chance of being included in the sample. 
B) provide each population element with a known chance of being included in the sample. 
C) involve the partitioning of the parent population into mutually exclusive and exhaustive subsets. 
D) involve the partitioning of the parent population into mutually exclusive and exhaustive subsets and the probabilistic selection of elements from each subset. 
E) utilize the probabilistic selection of groups rather than elements.

Question 4

In the context of sampling,incidence refers to

Accepted Answer

A) the percent of the general population that qualifies for inclusion in the sample. 
B) a method of probability sampling. 
C) the percent of the sample that exhibits the characteristic(s)under investigation. 
D) a method of nonprobability sampling. 
E) the percentage of elements in the sampling frame having the characteristic. 
A) the percent of the general population that qualifies for inclusion in the sample. 
B) a method of probability sampling. 
C) the percent of the sample that exhibits the characteristic(s)under investigation. 
D) a method of nonprobability sampling. 
E) the percentage of elements in the sampling frame having the characteristic.

Question 5

Which of the following is TRUE?

Accepted Answer

A) A sampling distribution is the probability distribution of elements from a particular sample. 
B) The "standard error of the mean" is the standard deviation of the sampling distribution of sample means. 
C) The sampling distribution of the mean is another name for the frequency distribution that results from a single sample. 
D) The sampling distribution of the mean is another name for the distribution of means corresponding to the samples that could be drawn under the specified sampling plan. 
E) Both b and d. 
A) A sampling distribution is the probability distribution of elements from a particular sample. 
B) The "standard error of the mean" is the standard deviation of the sampling distribution of sample means. 
C) The sampling distribution of the mean is another name for the frequency distribution that results from a single sample. 
D) The sampling distribution of the mean is another name for the distribution of means corresponding to the samples that could be drawn under the specified sampling plan. 
E) Both b and d.

Question 6

When using area sampling,a researcher should seek a balance between statistical efficiency,which suggests ____,and economic considerations,which suggest ____.

Accepted Answer

A) the need for accuracy,that benefits be considered 
B) a small number of areas be used,few areas be used 
C) a large number of areas be used,few areas be used 
D) that a small sample size can be used to predict accurately,possible losses due to faulty predictions can be costly 
E) that a large number of areas be used,a large number of observations within each area be collected 
A) the need for accuracy,that benefits be considered 
B) a small number of areas be used,few areas be used 
C) a large number of areas be used,few areas be used 
D) that a small sample size can be used to predict accurately,possible losses due to faulty predictions can be costly 
E) that a large number of areas be used,a large number of observations within each area be collected

Question 7

The feature that distinguishes stratified sampling from other forms of probability sampling is that only stratified samples

Accepted Answer

A) involve partitioning the parent population into mutually exclusive and exhaustive subsets. 
B) allow the a priori determination of the probability that any population element will be included in the sample. 
C) make the probability of selection of any population element equal. 
D) involve partitioning the parent population into mutually exclusive and exhaustive subsets and selecting a simple random sample from each subset. 
E) None of the above. 
A) involve partitioning the parent population into mutually exclusive and exhaustive subsets. 
B) allow the a priori determination of the probability that any population element will be included in the sample. 
C) make the probability of selection of any population element equal. 
D) involve partitioning the parent population into mutually exclusive and exhaustive subsets and selecting a simple random sample from each subset. 
E) None of the above.

Question 8

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks,although the choice of which men and which women is left up to them.This is a

Accepted Answer

A) simple random sample. 
B) quota sample. 
C) stratified sample. 
D) cluster sample. 
E) probability sample. 
A) simple random sample. 
B) quota sample. 
C) stratified sample. 
D) cluster sample. 
E) probability sample.

Question 9

Suppose a researcher has constructed a 95 percent confidence interval using the formula,   .The interval means that

Accepted Answer

A) there is a 95% probability that the population mean is within the established interval. 
B) 95% of the sample values lie within the established interval. 
C) 95% of the population values lie within the established interval. 
D) 95% of the intervals constructed employing this sampling procedure would contain the true population mean and this interval is hopefully one of those 95 out of 100. 
E) 95% of the possible sample means lie within this interval. 
A) there is a 95% probability that the population mean is within the established interval. 
B) 95% of the sample values lie within the established interval. 
C) 95% of the population values lie within the established interval. 
D) 95% of the intervals constructed employing this sampling procedure would contain the true population mean and this interval is hopefully one of those 95 out of 100. 
E) 95% of the possible sample means lie within this interval.

Question 10

A researcher wants to interview members of the junior class in a local high school that are interested in attending the local university in order to investigate their attitudes concerning the university's admissions policy.Although the researcher suspects that many of the juniors are interested in attending,the researcher cannot get a list of juniors but only has the names of the three students that have expressed their interest by writing to the admissions office.What sampling procedure should the researcher use to assemble a sample of adequate size?

Accepted Answer

A) Simple random sampling 
B) Referred sampling 
C) Snowball sampling 
D) Convenience sampling 
E) Quota sampling 
A) Simple random sampling 
B) Referred sampling 
C) Snowball sampling 
D) Convenience sampling 
E) Quota sampling

Question 11

Which of the following statements is INCORRECT with respect to a quota sample?

Accepted Answer

A) It is relatively easy to verify whether the sample is representative. 
B) Field workers' personal judgments govern the choice of sample members. 
C) The quotas per field worker usually mirror the distribution of characteristics in the population. 
D) Quota samples are an example of nonprobability sampling. 
E) Both a and c. 
A) It is relatively easy to verify whether the sample is representative. 
B) Field workers' personal judgments govern the choice of sample members. 
C) The quotas per field worker usually mirror the distribution of characteristics in the population. 
D) Quota samples are an example of nonprobability sampling. 
E) Both a and c.

Question 12

In disproportionate stratified sampling,the same number of units should be chosen from each stratum even if one stratum contains more diverse units.

Accepted Answer

A) True 
 B)False

Question 13

Statistical efficiency is

Accepted Answer

A) a measure of the overall efficiency of a sampling plan. 
B) determined by comparing the standard error of estimate produced by two different sampling plans with equal sample size. 
C) the ease with which sample statistics can be calculated. 
D) a measure of the confidence placed in the estimates of population parameters produced from a particular sample. 
E) only useful in comparing different types of cluster samples. 
A) a measure of the overall efficiency of a sampling plan. 
B) determined by comparing the standard error of estimate produced by two different sampling plans with equal sample size. 
C) the ease with which sample statistics can be calculated. 
D) a measure of the confidence placed in the estimates of population parameters produced from a particular sample. 
E) only useful in comparing different types of cluster samples.

Question 14

Convenience samples

Accepted Answer

A) take place at 7-11,Stop & Go or other convenience stores. 
B) are nonprobability samples. 
C) are typically not representative of the entire population. 
D) Both a and b. 
E) Both b and c. 
A) take place at 7-11,Stop & Go or other convenience stores. 
B) are nonprobability samples. 
C) are typically not representative of the entire population. 
D) Both a and b. 
E) Both b and c.

Question 15

When assessing sample frame error,two factors are to be considered

Accepted Answer

A) the cost of the frame versus the accuracy of the frame. 
B) are people in the frame different from the population and are people in the population not on the frame's list. 
C) the coincidence rate and the bi-incidence rate. 
D) the cost versus the timeliness of the frame. 
E) All of the above actually must be considered. 
A) the cost of the frame versus the accuracy of the frame. 
B) are people in the frame different from the population and are people in the population not on the frame's list. 
C) the coincidence rate and the bi-incidence rate. 
D) the cost versus the timeliness of the frame. 
E) All of the above actually must be considered.

Question 16

Ten volunteers are requested from your class to test a new bicycle.Of these ten,two are selected at random for the actual tests.The sampling frame consists of

Accepted Answer

A) the students who were selected for the actual tests. 
B) the students who volunteered. 
C) all the students in the class. 
D) the students who were not selected. 
E) all the students in the school. 
A) the students who were selected for the actual tests. 
B) the students who volunteered. 
C) all the students in the class. 
D) the students who were not selected. 
E) all the students in the school.

Question 17

PGA conducts a study in which they use a simple random sample of 600 golfers.They examine the data from the sample and calculate that 28% of them own golf clubs made in the USA.The 28% is the

Accepted Answer

A) average handicap of these golfers. 
B) sample statistic. 
C) population mean for all golfers. 
D) population parameter. 
E) None of the above. 
A) average handicap of these golfers. 
B) sample statistic. 
C) population mean for all golfers. 
D) population parameter. 
E) None of the above.

Question 18

A sample where the respondent provides the names of other potential respondents is called a(n)

Accepted Answer

A) judgment sample. 
B) snowball sample. 
C) quota sample. 
D) accidental sample. 
E) probability sample. 
A) judgment sample. 
B) snowball sample. 
C) quota sample. 
D) accidental sample. 
E) probability sample.

Question 19

Judgment samples are best used for

Accepted Answer

A) causal research. 
B) exploratory research. 
C) hypothesis testing. 
D) descriptive research. 
E) experimental designs. 
A) causal research. 
B) exploratory research. 
C) hypothesis testing. 
D) descriptive research. 
E) experimental designs.

Question 20

Nonprobability sampling is an objective procedure in which the probability of selection for the population units can be determined.

Accepted Answer

A) True 
 B)False

In probability samples,the probabilities of each element being included must be

Which of the following is a probability sample?

The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster samples

In the context of sampling,incidence refers to

Which of the following is TRUE?

When using area sampling,a researcher should seek a balance between statistical efficiency,which suggests ,and economic considerations,which suggest .

The feature that distinguishes stratified sampling from other forms of probability sampling is that only stratified samples

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks,although the choice of which men and which women is left up to them.This is a

Suppose a researcher has constructed a 95 percent confidence interval using the formula, .The interval means that

Which of the following statements is INCORRECT with respect to a quota sample?

In disproportionate stratified sampling,the same number of units should be chosen from each stratum even if one stratum contains more diverse units.

Statistical efficiency is

Convenience samples

When assessing sample frame error,two factors are to be considered

Ten volunteers are requested from your class to test a new bicycle.Of these ten,two are selected at random for the actual tests.The sampling frame consists of

PGA conducts a study in which they use a simple random sample of 600 golfers.They examine the data from the sample and calculate that 28% of them own golf clubs made in the USA.The 28% is the

A sample where the respondent provides the names of other potential respondents is called a(n)

Judgment samples are best used for

Nonprobability sampling is an objective procedure in which the probability of selection for the population units can be determined.

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Exam 15: Developing the Sampling Plan

In probability samples,the probabilities of each element being included must be

Which of the following is a probability sample?

The distinguishing feature of cluster samples in comparison to other probability sampling plans is that cluster samples

In the context of sampling,incidence refers to

Which of the following is TRUE?

When using area sampling,a researcher should seek a balance between statistical efficiency,which suggests ____,and economic considerations,which suggest ____.

The feature that distinguishes stratified sampling from other forms of probability sampling is that only stratified samples

Interviewers are told to select a fixed number of men and a fixed number of women from certain city blocks,although the choice of which men and which women is left up to them.This is a

Suppose a researcher has constructed a 95 percent confidence interval using the formula, .The interval means that

Which of the following statements is INCORRECT with respect to a quota sample?

In disproportionate stratified sampling,the same number of units should be chosen from each stratum even if one stratum contains more diverse units.

Statistical efficiency is

Convenience samples

When assessing sample frame error,two factors are to be considered

Ten volunteers are requested from your class to test a new bicycle.Of these ten,two are selected at random for the actual tests.The sampling frame consists of

PGA conducts a study in which they use a simple random sample of 600 golfers.They examine the data from the sample and calculate that 28% of them own golf clubs made in the USA.The 28% is the

A sample where the respondent provides the names of other potential respondents is called a(n)

Judgment samples are best used for

Nonprobability sampling is an objective procedure in which the probability of selection for the population units can be determined.

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

When using area sampling,a researcher should seek a balance between statistical efficiency,which suggests ,and economic considerations,which suggest .