Exam 15: Developing the Sampling Plan

Based on the selection of a random number,every sixth block in a city in which the blocks are numbered from 1 to 960 is to be surveyed by contacting each household.This sample is

Which of the following conclusions to the sentence is INCORRECT? "It is often preferable to sample rather than canvass a population because..."

A problem with nonprobability samples is

Which of the following is NOT a problem with using a phone book for a sampling frame?

While giving guidelines to her field interviewing staff,a researcher states,"I want you to interview every tenth customer entering a K-Mart store at the following key sites." This is an example of ____ sampling.

Quota samples are typically selected so that the distribution of a characteristic in the sample matches the distribution of that same characteristic in the population.With respect to the representativeness of quota samples,it can thus be said that

Systematic sampling is a form of

With proportionate stratified sampling,the number of elements selected from each stratum

If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet,you would be using

Jane Doe wants to administer a short survey on "student driving habits" to a representative sample of students at the local university.She secured a list of students from the student directory.She assigned each student a unique number and then used a random number table to select her sample.Jane Doe is most likely using a

The distinguishing feature of probability samples is that

A researcher wants to be able to assess the amount of "sampling error" associated with an estimate.Which of the following sampling methods would you recommend he use?

Under which of the following conditions can the population mean be estimated without error employing a stratified sample?

Which of the following is TRUE?

Andy was a senior in college majoring in marketing.He received a call to participate in a survey on behalf of a company that was targeting graduating seniors.At the end of the survey,Andy was asked for the name of a friend who was also a senior in marketing.This is an example of a "referral or snowball" sample.

In a stratified sample with five strata,each comprising 1/5 of the population,the sample mean for each stratum will receive what weight when calculating the overall sample mean?

A researcher divides the population of the purchasers of Brand X into heavy and light users.He then chooses a random sample independently from each group.This is an example of ____ sampling.

A researcher wants to study the effects of social class on consumption behavior.He establishes three different categories of social class in terms of amount of income.He then assigns each field worker a specified number of interviews with people in each income category although the interviewers are allowed to select who they interview.This is an example of

Compare and contrast probability and nonprobability sampling.

Which of the following types of probability samples does not require a complete list of population elements by name in order to draw the sample?