Exam 15: Product Use Testing

When a respondent uses an item,describes activities,and explains problems encountered,it is known as:

The initial,quick test predicts the early reactions of _____;failure here,even if perceptions are unjustified,often dooms a good product.

To pass which of the following tests must the new item solve whatever problem the customer had,no matter how long it takes?

The importance of product use testing is borne out by the fact that it supports the new product process by being involved in all of the following key concepts EXCEPT:

If a firm plans to use only one type of use testing,products selected for testing should be preferably drawn from _____.

The _____ test is the simplest but it is less sensitive in results.

Which of the following statements is NOT true regarding beta tests?

Sample size is primarily a function of what is being tested.

Beta tests are designed to tell if original customer needs have been met.

Firms should follow the "selling concept" in order to stay competitive.

Most testers prefer disclosing the brand of the product during use testing.

The primary goal of use testing is to:

Alpha tests are:

Describe case-based research.

A triangular comparison is sometimes called a staggered comparison.

In a _____ test,which is especially common for services,a respondent tests a single new product for a period of time.

Identify the advantage of using personal contacts to reach user groups instead of mail.

Testing should continue for a new product until the team is satisfied that:

Which of the following user groups are likely to give more careful consideration,in use testing,than other typical users and express more accurate reactions?

In this type of test,use of the test product is interspersed with two competitive products.