Chat with AIExam 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Combinations of several attributes to which a respondent states likelihood of purchase using a number between 0 and 100 are known as ____.
(40) 
VerifiedA
Which of the following is one of today's most widely used idea-generating techniques?
(38) VerifiedC
What is information acceleration (IA)? Explain with an example.
(35) VerifiedInformation acceleration (IA)has recently been developed and was first applied by General Motors in testing new electric car concepts.The unique feature of IA is that respondents are brought into a virtual buying environment that simulates the information typically available in a realistic purchase situation.Through the use of a video monitor and laser videodisk player,the respondent can see ads,read car magazines,and hear statements from salespeople and word-of-mouth comments from customers.Using surrogate travel technology,customers can virtually walk around a dealer showroom and look at computer-generated car prototypes.
While expensive,IA is a potentially valuable complement to existing concept testing methods.Simple concept pictures or descriptions may not provide enough information to customers to enable them to make a realistic purchase decision,especially in the case of a very complex product like a new electric automobile.IA also allows testing of many virtual variations of the same basic concept,so that preferences can be observed.
The two-dimensional matrix and the morphological matrix are examples of types of _____ analysis.
(32) Checklists produce a multitude of potential new product concepts,most of them worthless.
(33) _____ is a data analysis technique used by conjoint analysis to find customer's underlying value system patterns within rank order data.
(33) Which of the following characteristics is unique to a morphological matrix?
(43) Which of the following creativity templates presented by Goldenberg and Mazursky seeks to identify and create a new connection between a component internal to the product and one that is external to the product?
(28) The assumption behind the use of _____ analysis is that a product can be represented as a set or bundle of attributes.
(38) Information acceleration is a method of analysis which uses a two-dimensional matrix for studying consumer preferences of product attributes.
(33) How does relationships analysis differ from other concept-generating methods? Identify the two types of relationships analysis techniques.
(40) The analysis of the process by which customers compare and evaluate brands based on their attributes or features is best described by the term _____ analysis.
(29) Conjoint analysis is an analytical tool used to assess tradeoffs much like _____ analysis is a tool to develop perceptual maps.
(36) Which of the following statements is NOT true regarding conjoint analysis?
(41) The simplest format for studying relationships is the ____.
(31) A virtual reality method such as _____ allows a product concept to be "experienced" within a complete buying environment that is much more realistic than that provided by previous methods.
(31) Which of the following idea-generating techniques evolved from early forms of dimensional analysis?
(32) One new measurement method,called information acceleration (IA),has recently been developed and was first applied by _____ in testing new electric car concepts.
(38) 
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