Question 1

Lead users are especially helpful in giving new product ideas because their work is of the problem-find-solve type.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following techniques of encouraging creativity is followed by the 3M Company?

Accepted Answer

A) Not imposing any rules on creative people. 
B) Giving group rewards for innovation. 
C) Not transferring creative people so that they get to understand various aspects of only the department they are working for. 
D) Allowing free time for innovation. 
A) Not imposing any rules on creative people. 
B) Giving group rewards for innovation. 
C) Not transferring creative people so that they get to understand various aspects of only the department they are working for. 
D) Allowing free time for innovation. D

Question 3

Teltos Inc. ,is seeking ways to motivate its "creative types." Which of the following ways can be considered by the firm to encourage creativity?

Accepted Answer

A) Not imposing any rules and regulations on the innovators. 
B) Assignments for the innovators should be selected by the top management. 
C) Allowing free time for innovation. 
D) Giving group rewards for innovation. 
A) Not imposing any rules and regulations on the innovators. 
B) Assignments for the innovators should be selected by the top management. 
C) Allowing free time for innovation. 
D) Giving group rewards for innovation. C

Question 4

What has been defined as "the process a company employs to externally search for and source research,innovation,new technologies,and products?"

Accepted Answer

A) T-P-M linkage 
B) Open innovation 
C) Creative abrasion 
D) Leveraged creativity 
A) T-P-M linkage 
B) Open innovation 
C) Creative abrasion 
D) Leveraged creativity

Question 5

Some manufacturing firms are turning to a method known as toolkits for user innovation.Which of the following statements is true regarding this method?

Accepted Answer

A) It is particularly useful when very few customers require customized products. 
B) It increases the number of iterations required to fully satisfy the customer. 
C) It increases time required to respond to customer needs. 
D) It formally turns the innovation task over,to some extent,to the users themselves. 
A) It is particularly useful when very few customers require customized products. 
B) It increases the number of iterations required to fully satisfy the customer. 
C) It increases time required to respond to customer needs. 
D) It formally turns the innovation task over,to some extent,to the users themselves.

Question 6

Which of the following statements is true regarding creative people?

Accepted Answer

A) Creative people are typically eccentric 
B) Creative people tend to be creative throughout their lives 
C) Creativity cannot be measured 
D) Creative people cannot benefit from training 
A) Creative people are typically eccentric 
B) Creative people tend to be creative throughout their lives 
C) Creativity cannot be measured 
D) Creative people cannot benefit from training

Question 7

According to the MBTI Creativity Index,creative people tend to be more:

Accepted Answer

A) sensory. 
B) thinking. 
C) judging. 
D) introverteD. 
A) sensory. 
B) thinking. 
C) judging. 
D) introverteD.

Question 8

What are the various obstacles to idea generation?

Accepted Answer

The various obstacles to idea generation

Question 9

Which of the following inputs,in the case of a service,required by the creation process can be BEST described as the sequence of steps by which the service will be created?

Accepted Answer

A) Form 
B) Technology 
C) Benefit 
D) Conceptualization 
A) Form 
B) Technology 
C) Benefit 
D) Conceptualization

Question 10

The objective of _____ is for the firm to access the global R&D community,even beyond the confines of its own industry,in order to accelerate its speed of research and innovation.

Accepted Answer

A) applications engineering 
B) open innovation 
C) HYPERLINK "http: / / www.google.com / search?hl=en&q=community%20management" community management 
D) leveraged creativity 
A) applications engineering 
B) open innovation 
C) HYPERLINK "http: / / www.google.com / search?hl=en&q=community%20management" community management 
D) leveraged creativity

Question 11

Open idea solicitation is known as:

Accepted Answer

A) crowdsourcing. 
B) skimming. 
C) market penetration. 
D) shoulder surfing. 
A) crowdsourcing. 
B) skimming. 
C) market penetration. 
D) shoulder surfing.

Question 12

Since creative people often interact with other creative types,they tend to respond best to group rewards.

Accepted Answer

A) True 
 B)False

Question 13

Identify the activity that does NOT take place during the phase of "preparing a firm for ideation."

Accepted Answer

A) Establishing a team or nucleus for the ideation 
B) Screening stages 
C) Training and otherwise preparing the ideation team 
D) In-depth analysis of markets 
A) Establishing a team or nucleus for the ideation 
B) Screening stages 
C) Training and otherwise preparing the ideation team 
D) In-depth analysis of markets

Question 14

One of the reasons why technology-driven scientists,in most cases,actually put benefit before form and technology in the creation process is that:

Accepted Answer

A) it makes finding customer problems very easy. 
B) they have some idea of need that is leading them in their efforts. 
C) an idea developed into a concept using this sequence is always successful. 
D) the production cycle using this sequence is much shorter. 
A) it makes finding customer problems very easy. 
B) they have some idea of need that is leading them in their efforts. 
C) an idea developed into a concept using this sequence is always successful. 
D) the production cycle using this sequence is much shorter.

Question 15

Most people solve problems in ways that have worked for them in the past.This type of thinking is known as _____ thinking.

Accepted Answer

A) productive 
B) unique 
C) reproductive 
D) unconventional 
A) productive 
B) unique 
C) reproductive 
D) unconventional

Question 16

A new product only really comes into being when its concept is generated.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following would qualify as an outside source of ready-made new product concepts?

Accepted Answer

A) New products people 
B) Marketing teams 
C) Manufacturing teams 
D) Lead users 
A) New products people 
B) Marketing teams 
C) Manufacturing teams 
D) Lead users

Question 18

Generally the "best" sequence for new product development is to progress from technology,to benefits,and then to the finished form.

Accepted Answer

A) True 
 B)False

Question 19

3M used a program called IDEA (identify,develop,expose,and action)to encourage creative thinking.

Accepted Answer

A) True 
 B)False

Question 20

Many firms seek to elicit new product ideas from their ____,that is,the customers associated with a significant current trend.

Accepted Answer

A) resellers 
B) vendors 
C) inventors 
D) lead users 
A) resellers 
B) vendors 
C) inventors 
D) lead users

Lead users are especially helpful in giving new product ideas because their work is of the problem-find-solve type.

Which of the following techniques of encouraging creativity is followed by the 3M Company?

Teltos Inc. ,is seeking ways to motivate its "creative types." Which of the following ways can be considered by the firm to encourage creativity?

What has been defined as "the process a company employs to externally search for and source research,innovation,new technologies,and products?"

Some manufacturing firms are turning to a method known as toolkits for user innovation.Which of the following statements is true regarding this method?

Which of the following statements is true regarding creative people?

According to the MBTI Creativity Index,creative people tend to be more:

What are the various obstacles to idea generation?

Which of the following inputs,in the case of a service,required by the creation process can be BEST described as the sequence of steps by which the service will be created?

The objective of _____ is for the firm to access the global R&D community,even beyond the confines of its own industry,in order to accelerate its speed of research and innovation.

Open idea solicitation is known as:

Since creative people often interact with other creative types,they tend to respond best to group rewards.

Identify the activity that does NOT take place during the phase of "preparing a firm for ideation."

One of the reasons why technology-driven scientists,in most cases,actually put benefit before form and technology in the creation process is that:

Most people solve problems in ways that have worked for them in the past.This type of thinking is known as _____ thinking.

A new product only really comes into being when its concept is generated.

Which of the following would qualify as an outside source of ready-made new product concepts?

Generally the "best" sequence for new product development is to progress from technology,to benefits,and then to the finished form.

3M used a program called IDEA (identify,develop,expose,and action)to encourage creative thinking.

Many firms seek to elicit new product ideas from their ____,that is,the customers associated with a significant current trend.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 4: Creativity and the Product Concept

Lead users are especially helpful in giving new product ideas because their work is of the problem-find-solve type.

Which of the following techniques of encouraging creativity is followed by the 3M Company?

Teltos Inc. ,is seeking ways to motivate its "creative types." Which of the following ways can be considered by the firm to encourage creativity?

What has been defined as "the process a company employs to externally search for and source research,innovation,new technologies,and products?"

Some manufacturing firms are turning to a method known as toolkits for user innovation.Which of the following statements is true regarding this method?

Which of the following statements is true regarding creative people?

According to the MBTI Creativity Index,creative people tend to be more:

What are the various obstacles to idea generation?

Which of the following inputs,in the case of a service,required by the creation process can be BEST described as the sequence of steps by which the service will be created?

The objective of _____ is for the firm to access the global R&D community,even beyond the confines of its own industry,in order to accelerate its speed of research and innovation.

Open idea solicitation is known as:

Since creative people often interact with other creative types,they tend to respond best to group rewards.

Identify the activity that does NOT take place during the phase of "preparing a firm for ideation."

One of the reasons why technology-driven scientists,in most cases,actually put benefit before form and technology in the creation process is that:

Most people solve problems in ways that have worked for them in the past.This type of thinking is known as _____ thinking.

A new product only really comes into being when its concept is generated.

Which of the following would qualify as an outside source of ready-made new product concepts?

Generally the "best" sequence for new product development is to progress from technology,to benefits,and then to the finished form.

3M used a program called IDEA (identify,develop,expose,and action)to encourage creative thinking.

Many firms seek to elicit new product ideas from their ____,that is,the customers associated with a significant current trend.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters