Exam 15: Product Use Testing

In this type of test,use of the new test product is interspersed with that of a competitive product.

In recording respondents' reactions,the respondent is usually asked to compare the new product with another product,say,the leader or the one currently being used,or both;this is:

Developers attempt to bypass beta testing,relying only on alpha testing of their own products.

Firms that simply copy innovative products gain high profits due to price competition.

Alton Inc. ,requires competitive comparisons in testing its potential product.The firm is most likely to use _____.

Although it takes longer,the _____ test is probably the ideal form of use test.

Describe the four types of product use tests.

The first choice to do the product use test is the development team,but if vendor personnel are members of such teams,then they cannot participate.

Product use testing is also known as _____ testing.

Use testing for new consumer products is generally limited within a period of _____ and tests running for durations longer than this are difficult to defend to management.

All of the following are advantages of reaching user groups by mail,as compared to personal contact EXCEPT:

What are the various disadvantages of copying an innovator's product?

Initial reactions of users are important,especially on service products.

The distinguishing feature of use testing is the fact that the prototype is being evaluated under normal operating conditions.

In a monadic test,the respondent tests a single product for a period of time.

The first stage of case-based research is _____ during which the developer interviews users to learn their expectations and how they will likely use the product.

In a _____ test,there are back-to-back monadic tests with the same respondent.

Case-based research used by some software manufacturers:

The _____ is a short-term use test that evaluates the product at customer sites,to determine if the product works free of bugs.

Describe alpha,beta,and gamma testing.