Question 1

Even though beta testing is the ideal test,firms anxious to save time and money or to leapfrog competitors nevertheless opt to go with gamma testing.

Accepted Answer

A) True 
 B)False

Question 2

An alpha test is a slow test of a very early version of the product with employees,where the product often is not nearly ready to release to customers.

Accepted Answer

A) True 
 B)False

Question 3

Identify the use test that provides knowledge from initial reactions of users to color,speed,durability,mechanical suitability,etc. ,of a new product.

Accepted Answer

A) Reactive beta test 
B) Early use reaction 
C) Gamma test 
D) Pre-use sense reaction 
A) Reactive beta test 
B) Early use reaction 
C) Gamma test 
D) Pre-use sense reaction

Question 4

The ideal product use test in which the item is put through its paces and thoroughly evaluated by the end user is called the _____.

Accepted Answer

A) pre-use sense reaction 
B) beta test 
C) gamma test 
D) alpha test 
A) pre-use sense reaction 
B) beta test 
C) gamma test 
D) alpha test

Question 5

Which of the following would involve higher costs in terms of time and money?

Accepted Answer

A) Alpha testing 
B) Beta testing 
C) Gamma testing 
D) Pre-use sense testing 
A) Alpha testing 
B) Beta testing 
C) Gamma testing 
D) Pre-use sense testing

Question 6

Firms that simply copy innovative products:

Accepted Answer

A) usually copy innovators mistakes as well. 
B) tend to be the industry leaders. 
C) typically have no imitators to worry about. 
D) gain high profits due to price competition. 
A) usually copy innovators mistakes as well. 
B) tend to be the industry leaders. 
C) typically have no imitators to worry about. 
D) gain high profits due to price competition.

Question 7

Makers of a building-block set for children put kids in a focus group room and watched how the kids were playing with the set.This is an example of _____ testing.

Accepted Answer

A) use 
B) opportunity 
C) concept 
D) market 
A) use 
B) opportunity 
C) concept 
D) market

Question 8

In recording respondents' reactions,a five- or seven-point verbal rating scale is generally used to record basic like / dislike data.

Accepted Answer

A) True 
 B)False

Question 9

According to the "selling concept," the role of marketing is to:

Accepted Answer

A) identify unmet customer needs. 
B) customize products as per customer requirements. 
C) conduct concept development. 
D) sell the products that the firm makes. 
A) identify unmet customer needs. 
B) customize products as per customer requirements. 
C) conduct concept development. 
D) sell the products that the firm makes.

Question 10

The first "does it work" information is provided by _____.

Accepted Answer

A) early use experiences 
B) pre-use sense reactions 
C) beta tests 
D) gamma tests 
A) early use experiences 
B) pre-use sense reactions 
C) beta tests 
D) gamma tests

Question 11

A batch product should be used for testing alone only if the production process is prohibitively expensive.

Accepted Answer

A) True 
 B)False

Question 12

What are the various user groups available for product testing?

Accepted Answer

The user groups available for product te

Question 13

Which of the following is the main disadvantage commonly associated with use testing?

Accepted Answer

A) The risk of a competitor obtaining the firm's product and entering the market first 
B) The high cost of testing 
C) The drain on the firm's resources in terms of time and money 
D) The loss of management faith in the new products team 
A) The risk of a competitor obtaining the firm's product and entering the market first 
B) The high cost of testing 
C) The drain on the firm's resources in terms of time and money 
D) The loss of management faith in the new products team

Question 14

Apple and other software manufacturers may use _____ as a very comprehensive form of product use testing that runs parallel to the software's development process,from early concept to finished product.

Accepted Answer

A) beta testing 
B) case-based research 
C) alpha testing 
D) pre-use sense reactions 
A) beta testing 
B) case-based research 
C) alpha testing 
D) pre-use sense reactions

Question 15

If use testing would result in the product being second / third to market,most firms would:

Accepted Answer

A) rush through a user acceptability test. 
B) accept the later entry in return for a guaranteed success. 
C) opt for immediate marketing. 
D) abandon the product as infeasible. 
A) rush through a user acceptability test. 
B) accept the later entry in return for a guaranteed success. 
C) opt for immediate marketing. 
D) abandon the product as infeasible.

Even though beta testing is the ideal test,firms anxious to save time and money or to leapfrog competitors nevertheless opt to go with gamma testing.

An alpha test is a slow test of a very early version of the product with employees,where the product often is not nearly ready to release to customers.

Identify the use test that provides knowledge from initial reactions of users to color,speed,durability,mechanical suitability,etc. ,of a new product.

The ideal product use test in which the item is put through its paces and thoroughly evaluated by the end user is called the _____.

Which of the following would involve higher costs in terms of time and money?

Firms that simply copy innovative products:

Makers of a building-block set for children put kids in a focus group room and watched how the kids were playing with the set.This is an example of _____ testing.

In recording respondents' reactions,a five- or seven-point verbal rating scale is generally used to record basic like / dislike data.

According to the "selling concept," the role of marketing is to:

The first "does it work" information is provided by _____.

A batch product should be used for testing alone only if the production process is prohibitively expensive.

What are the various user groups available for product testing?

Which of the following is the main disadvantage commonly associated with use testing?

Apple and other software manufacturers may use _____ as a very comprehensive form of product use testing that runs parallel to the software's development process,from early concept to finished product.

If use testing would result in the product being second / third to market,most firms would:

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Creativity and the Product Concept

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 15: Product Use Testing

Even though beta testing is the ideal test,firms anxious to save time and money or to leapfrog competitors nevertheless opt to go with gamma testing.

An alpha test is a slow test of a very early version of the product with employees,where the product often is not nearly ready to release to customers.

Identify the use test that provides knowledge from initial reactions of users to color,speed,durability,mechanical suitability,etc. ,of a new product.

The ideal product use test in which the item is put through its paces and thoroughly evaluated by the end user is called the _____.

Which of the following would involve higher costs in terms of time and money?

Firms that simply copy innovative products:

Makers of a building-block set for children put kids in a focus group room and watched how the kids were playing with the set.This is an example of _____ testing.

In recording respondents' reactions,a five- or seven-point verbal rating scale is generally used to record basic like / dislike data.

According to the "selling concept," the role of marketing is to:

The first "does it work" information is provided by _____.

A batch product should be used for testing alone only if the production process is prohibitively expensive.

What are the various user groups available for product testing?

Which of the following is the main disadvantage commonly associated with use testing?

Apple and other software manufacturers may use _____ as a very comprehensive form of product use testing that runs parallel to the software's development process,from early concept to finished product.

If use testing would result in the product being second / third to market,most firms would:

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Creativity and the Product Concept

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters