Question 1

When a current product of a company has been enhanced to better serve consumer needs,it will fall in this new product category.

Accepted Answer

A) New-to-the-world products 
B) New category entries 
C) Additions to product lines 
D) Product improvements 
A) New-to-the-world products 
B) New category entries 
C) Additions to product lines 
D) Product improvements D

Question 2

The best product-developing firms require about _____ ideas to generate one winning product.

Accepted Answer

A) four 
B) nine 
C) twelve 
D) twenty 
A) four 
B) nine 
C) twelve 
D) twenty A

Question 3

Products that take a firm into a category or market new to it are best described as:

Accepted Answer

A) repositioned products. 
B) new-to-the-firm products. 
C) cost reductions. 
D) line extensions. 
A) repositioned products. 
B) new-to-the-firm products. 
C) cost reductions. 
D) line extensions. B

Question 4

The terms "product idea," "product concept," and "product prototype" are interchangeable and they are all about the same thing.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is NOT true regarding new product categories?

Accepted Answer

A) The risks and uncertainties associated with various new product categories differ and the categories need to be managed differently. 
B) All new product categories are necessarily innovations. 
C) Many new products can be considered additions to existing product lines or improvements and revisions to existing products. 
D) Launching new-to-the-world product means risk. 
A) The risks and uncertainties associated with various new product categories differ and the categories need to be managed differently. 
B) All new product categories are necessarily innovations. 
C) Many new products can be considered additions to existing product lines or improvements and revisions to existing products. 
D) Launching new-to-the-world product means risk.

Question 6

Which of the following new product categories is also known as flanker brands?

Accepted Answer

A) Line extensions 
B) New-to-the-world products 
C) Improvements and revisions to existing products 
D) Repositionings 
A) Line extensions 
B) New-to-the-world products 
C) Improvements and revisions to existing products 
D) Repositionings

Question 7

Which of the following statements is NOT true with regard to new product development?

Accepted Answer

A) Radical innovation is critical to future growth and even survival of the firm. 
B) A successful new product does more good for an organization than anything else that can happen. 
C) The new products process is exceedingly simple and can be used easily to increase profits. 
D) Business firms expect and get a high percentage of their sales and profits from new products. 
A) Radical innovation is critical to future growth and even survival of the firm. 
B) A successful new product does more good for an organization than anything else that can happen. 
C) The new products process is exceedingly simple and can be used easily to increase profits. 
D) Business firms expect and get a high percentage of their sales and profits from new products.

Question 8

P&G's Tide Liquid detergent,Apple's iMac,and Hewlett-Packard's LaserJet 7P are examples of:

Accepted Answer

A) line extensions. 
B) new-to-the-firm products. 
C) new-to-the-world products. 
D) product innovations. 
A) line extensions. 
B) new-to-the-firm products. 
C) new-to-the-world products. 
D) product innovations.

Question 9

Which of the following products revolutionize existing product categories or define wholly new ones?

Accepted Answer

A) Improvements to existing offerings 
B) New-to-the-world products 
C) New-to-the-firm products 
D) Repositionings 
A) Improvements to existing offerings 
B) New-to-the-world products 
C) New-to-the-firm products 
D) Repositionings

Question 10

The _____,a strategy for new products,ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.

Accepted Answer

A) product concept 
B) product portfolio 
C) product framework 
D) product innovation charter 
A) product concept 
B) product portfolio 
C) product framework 
D) product innovation charter

Question 11

According to the text,the goal of a new products process is to:

Accepted Answer

A) control the cost of the new product. 
B) manage the amount of risk and uncertainty involved. 
C) have very low failure rates by playing it safe with close-to-home innovations. 
D) successfully launch the new product. 
A) control the cost of the new product. 
B) manage the amount of risk and uncertainty involved. 
C) have very low failure rates by playing it safe with close-to-home innovations. 
D) successfully launch the new product.

Question 12

Historically,almost 90 percent of all new products have failed.

Accepted Answer

A) True 
 B)False

Question 13

In a new product process,an evaluation task that includes conditional "Go" decisions is sometimes called a(n):

Accepted Answer

A) heuristic. 
B) fuzzy gate. 
C) unconfirmed step. 
D) hollow-gate. 
A) heuristic. 
B) fuzzy gate. 
C) unconfirmed step. 
D) hollow-gate.

Question 14

Products that are inventions are called:

Accepted Answer

A) new-to-the-world products. 
B) new category entries. 
C) addition to product lines. 
D) product improvements. 
A) new-to-the-world products. 
B) new category entries. 
C) addition to product lines. 
D) product improvements.

Question 15

After years of producing powder and liquid dishwashing detergents,the Ace Corporation has recently introduced a single-load,scented,gel detergent encased in water-soluble bags designed to fit dishwasher detergent trays.The firm's new product is best described as a(n):

Accepted Answer

A) new-to-the-world product. 
B) addition to an existing product line. 
C) repositioned product. 
D) new product line. 
A) new-to-the-world product. 
B) addition to an existing product line. 
C) repositioned product. 
D) new product line.

Question 16

Which of the following is the least innovative category of new products?

Accepted Answer

A) Cost-reduced products 
B) New-to-the-firm products 
C) New-to-the-world products 
D) Additions to existing product lines 
A) Cost-reduced products 
B) New-to-the-firm products 
C) New-to-the-world products 
D) Additions to existing product lines

Question 17

In the evaluation tasks that occur after every phase in the new product process,a _____ problem occurs when teams actually make a full "Go" decision,but fail to commit any resources to the project.

Accepted Answer

A) hollow-gate 
B) heuristic 
C) fuzzy gate 
D) unconfirmed step 
A) hollow-gate 
B) heuristic 
C) fuzzy gate 
D) unconfirmed step

Question 18

Product development has become more challenging due to:

Accepted Answer

A) lack of feedback from superiors. 
B) increased level of employee expectations. 
C) reduction in the budget allocated for HR activities in several firms. 
D) increased globalization. 
A) lack of feedback from superiors. 
B) increased level of employee expectations. 
C) reduction in the budget allocated for HR activities in several firms. 
D) increased globalization.

Question 19

Which of the following is the least common form of new products?

Accepted Answer

A) Cost reductions 
B) Product improvements 
C) New-to-the-world products 
D) Repositionings 
A) Cost reductions 
B) Product improvements 
C) New-to-the-world products 
D) Repositionings

Question 20

Product portfolio management is the procedure that takes the new product idea through concept evaluation,product development,launch,and post-launch.

Accepted Answer

A) True 
 B)False

When a current product of a company has been enhanced to better serve consumer needs,it will fall in this new product category.

The best product-developing firms require about _____ ideas to generate one winning product.

Products that take a firm into a category or market new to it are best described as:

The terms "product idea," "product concept," and "product prototype" are interchangeable and they are all about the same thing.

Which of the following statements is NOT true regarding new product categories?

Which of the following new product categories is also known as flanker brands?

Which of the following statements is NOT true with regard to new product development?

P&G's Tide Liquid detergent,Apple's iMac,and Hewlett-Packard's LaserJet 7P are examples of:

Which of the following products revolutionize existing product categories or define wholly new ones?

The _____,a strategy for new products,ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.

According to the text,the goal of a new products process is to:

Historically,almost 90 percent of all new products have failed.

In a new product process,an evaluation task that includes conditional "Go" decisions is sometimes called a(n):

Products that are inventions are called:

After years of producing powder and liquid dishwashing detergents,the Ace Corporation has recently introduced a single-load,scented,gel detergent encased in water-soluble bags designed to fit dishwasher detergent trays.The firm's new product is best described as a(n):

Which of the following is the least innovative category of new products?

In the evaluation tasks that occur after every phase in the new product process,a _____ problem occurs when teams actually make a full "Go" decision,but fail to commit any resources to the project.

Product development has become more challenging due to:

Which of the following is the least common form of new products?

Product portfolio management is the procedure that takes the new product idea through concept evaluation,product development,launch,and post-launch.

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Creativity and the Product Concept

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 1: The Strategic Elements of Product Development

When a current product of a company has been enhanced to better serve consumer needs,it will fall in this new product category.

The best product-developing firms require about _____ ideas to generate one winning product.

Products that take a firm into a category or market new to it are best described as:

The terms "product idea," "product concept," and "product prototype" are interchangeable and they are all about the same thing.

Which of the following statements is NOT true regarding new product categories?

Which of the following new product categories is also known as flanker brands?

Which of the following statements is NOT true with regard to new product development?

P&G's Tide Liquid detergent,Apple's iMac,and Hewlett-Packard's LaserJet 7P are examples of:

Which of the following products revolutionize existing product categories or define wholly new ones?

The _____,a strategy for new products,ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.

According to the text,the goal of a new products process is to:

Historically,almost 90 percent of all new products have failed.

In a new product process,an evaluation task that includes conditional "Go" decisions is sometimes called a(n):

Products that are inventions are called:

After years of producing powder and liquid dishwashing detergents,the Ace Corporation has recently introduced a single-load,scented,gel detergent encased in water-soluble bags designed to fit dishwasher detergent trays.The firm's new product is best described as a(n):

Which of the following is the least innovative category of new products?

In the evaluation tasks that occur after every phase in the new product process,a _____ problem occurs when teams actually make a full "Go" decision,but fail to commit any resources to the project.

Product development has become more challenging due to:

Which of the following is the least common form of new products?

Product portfolio management is the procedure that takes the new product idea through concept evaluation,product development,launch,and post-launch.

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Creativity and the Product Concept

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters