A) involves listing all of the physical features of a product type. B) can use the output of AR gap analysis to select product attributes. C) uses virtual prototypes for determining product attributes. D) is a qualitative technique used to incorporate customer input into concept generation. A) involves listing all of the physical features of a product type. B) can use the output of AR gap analysis to select product attributes. C) uses virtual prototypes for determining product attributes. D) is a qualitative technique used to incorporate customer input into concept generation.

Exam 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

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Path quality analysis is used to estimate the relative preferences of all possible products using only a small subset of "attribute / level" cards.

(True/False)

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Question 21

Determinant attributes should be identified prior to conducting a conjoint analysis.

(True/False)

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Question 22

Morphological matrix is the simplest format for studying relationships.

(True/False)

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Question 23

Relationships analysis involves:

(Multiple Choice)

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Question 24

Checklists typically consist of ____.

(Multiple Choice)

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Question 25

The displacement template,presented by Goldenberg and Mazursky,involves removing one of the components of the product and replacing it with one from another environment.

(True/False)

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Question 26

Information acceleration:

(Multiple Choice)

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Question 27

Which of the following techniques is used to estimate the relative preferences of all possible products using only a small subset of "attribute / level" cards?

(Multiple Choice)

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Question 28

Conjoint analysis is least likely to be useful for ____.

(Multiple Choice)

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Question 29

Conjoint analysis:

(Multiple Choice)

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Question 30

Trade-off analysis is the name of one of the most common analytical tools used for conjoint analysis;conjoint analysis is thus the broader term.

(True/False)

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Question 31

With reference to relationships analysis,utility lever indicates at what point the product affects the customer.

(True/False)

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Question 32

_____ analysis,developed by Sawtooth Software,shows only a few attributes at a time to the respondent and adapts to the respondent as the conjoint exercise goes on.

(Multiple Choice)

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Question 33

A full-profile conjoint analysis is one for which we obtain information on all possible levels of all the product's attributes.

(True/False)

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Question 34

Conjoint analysis is a technique that is more commonly used in opportunity identification.

(True/False)

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Question 35

Analogy is used heavily as part of the problem-solving step in problem-based methods.

(True/False)

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Question 36

Checklists are one of today's most widely used idea-generating techniques.

(True/False)

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Question 37

Conjoint analysis uses monotone analysis of variance (MONANOVA)to identify the:

(Multiple Choice)

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Question 38

After finding the determinant attributes (important attributes on which the available products differ),_____ analysis plots them on maps.

(Multiple Choice)

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Question 39

Trade-off analysis is becoming increasingly valuable for industrial product innovation because:

(Multiple Choice)

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Question 40

Showing 21 - 40 of 55

Path quality analysis is used to estimate the relative preferences of all possible products using only a small subset of "attribute / level" cards.

Determinant attributes should be identified prior to conducting a conjoint analysis.

Morphological matrix is the simplest format for studying relationships.

Relationships analysis involves:

Checklists typically consist of ____.

The displacement template,presented by Goldenberg and Mazursky,involves removing one of the components of the product and replacing it with one from another environment.

Information acceleration:

Which of the following techniques is used to estimate the relative preferences of all possible products using only a small subset of "attribute / level" cards?

Conjoint analysis is least likely to be useful for ____.

Conjoint analysis:

Trade-off analysis is the name of one of the most common analytical tools used for conjoint analysis;conjoint analysis is thus the broader term.

With reference to relationships analysis,utility lever indicates at what point the product affects the customer.

_____ analysis,developed by Sawtooth Software,shows only a few attributes at a time to the respondent and adapts to the respondent as the conjoint exercise goes on.

A full-profile conjoint analysis is one for which we obtain information on all possible levels of all the product's attributes.

Conjoint analysis is a technique that is more commonly used in opportunity identification.

Analogy is used heavily as part of the problem-solving step in problem-based methods.

Checklists are one of today's most widely used idea-generating techniques.

Conjoint analysis uses monotone analysis of variance (MONANOVA)to identify the:

After finding the determinant attributes (important attributes on which the available products differ),_____ analysis plots them on maps.

Trade-off analysis is becoming increasingly valuable for industrial product innovation because:

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Creativity and the Product Concept

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

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