Exam 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

_____ analysis is the name of one of the most common analytical tools used to assess tradeoffs.

List the guidelines for the use of conjoint analysis.

Conjoint analysis is a technique that is more commonly used in ____.

All of the following hold true of information acceleration EXCEPT:

Conjoint results are a valid early indicator of ultimate product success,at least for product line extensions.

The underlying premise for _____ is that product concept creativity is triggered by the mere listing of every physical feature of a product,because we instinctively think about how that feature could be changed.

Conjoint analysis is more useful in the case of completely new to-the-world products.

Identify the creativity template,presented by Goldenberg and Mazursky,which removes an intrinsic component and its function so as to functionally change the product.

Global Corp.wants to launch a new product.The determinant attributes for the product were identified,and the range for each selected.Cards representing new products that combined specific levels of determinant attributes were prepared.Consumers in various countries were asked to sort the cards by preference from top to bottom.This is an example of _____ analysis.

Conjoint analysis has been shown to provide a valid early indication of ultimate product success for ____.

Dimensional analysis involves listing all of the physical features of a product type.

To identify the customer's underlying value system,conjoint analysis uses the rank orderings to estimate the utilities of each level of each attribute for each customer.These utilities are also known as ____.

In which of the following types of conjoint analyses is the respondent shown several alternative product choices and asked which one he / she would prefer?

Identify the correct statement regarding conjoint analysis.

This creativity template,presented by Goldenberg and Mazursky,finds a functional dependency between two independent variable features and the interaction may suggest a creative new product.