Question 1

Briefly explain the terms: new products process,product innovation charter,and product portfolio management.

Accepted Answer

The new products process is the procedur

Question 2

_____ refer to products retargeted for a new use or application.

Accepted Answer

A) Cost reductions 
B) Line extensions 
C) Repositionings 
D) New-to-the-world products 
A) Cost reductions 
B) Line extensions 
C) Repositionings 
D) New-to-the-world products

Question 3

Business firms expect,and get,a high percentage of their sales and profits from new products.

Accepted Answer

A) True 
 B)False

Question 4

What are the most important reasons for product failure?

Accepted Answer

The most important reasons for product f

Question 5

The leading factor in new product success is the development of a uniquely superior offering.

Accepted Answer

A) True 
 B)False

Question 6

Research has shown that at least 40 percent of firms assign a marketing manager whose job it is to manage the phased new products process.

Accepted Answer

A) True 
 B)False

Question 7

Firms with a global innovation culture have the most effective global new product programs.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following firms will have the most effective global new product programs?

Accepted Answer

A) Firms which have implemented total quality management 
B) Firms which use quality circles 
C) Firms with a global innovation culture 
D) Firms which are leaders in their respective industries 
A) Firms which have implemented total quality management 
B) Firms which use quality circles 
C) Firms with a global innovation culture 
D) Firms which are leaders in their respective industries

Question 9

Which of the following statements is true regarding invention?

Accepted Answer

A) It is usually patentable 
B) It refers to the dimension of complexity 
C) There are far more innovations than inventions 
D) It refers to the overall process whereby an innovation is transformed into a commercial product 
A) It is usually patentable 
B) It refers to the dimension of complexity 
C) There are far more innovations than inventions 
D) It refers to the overall process whereby an innovation is transformed into a commercial product

Question 10

In a new product process,an evaluation task that includes conditional "Go" decisions is sometimes called a fuzzy gate.

Accepted Answer

A) True 
 B)False

Question 11

The new products team ideally is self-directed.

Accepted Answer

A) True 
 B)False

Question 12

Well-known business writer,Gary Hamel,has described _____ as "the most important business issue of our time."

Accepted Answer

A) product distribution 
B) the creation of radical innovation 
C) advertising and marketing of services 
D) product line extensions 
A) product distribution 
B) the creation of radical innovation 
C) advertising and marketing of services 
D) product line extensions

Question 13

Rold Gold Pretzels introduced honey-mustard pretzels to its product line.The honey-mustard pretzels are examples of:

Accepted Answer

A) new-to-the-world products. 
B) new-to-the-firm products. 
C) flanker products. 
D) product improvements. 
A) new-to-the-world products. 
B) new-to-the-firm products. 
C) flanker products. 
D) product improvements.

Question 14

New-to-the-world products are the least common form of new products.

Accepted Answer

A) True 
 B)False

Question 15

The term "product innovation" usually applies to functions,especially manufacturing or distribution,and every new product benefits from this type of innovation.

Accepted Answer

A) True 
 B)False

Briefly explain the terms: new products process,product innovation charter,and product portfolio management.

_____ refer to products retargeted for a new use or application.

Business firms expect,and get,a high percentage of their sales and profits from new products.

What are the most important reasons for product failure?

The leading factor in new product success is the development of a uniquely superior offering.

Research has shown that at least 40 percent of firms assign a marketing manager whose job it is to manage the phased new products process.

Firms with a global innovation culture have the most effective global new product programs.

Which of the following firms will have the most effective global new product programs?

Which of the following statements is true regarding invention?

In a new product process,an evaluation task that includes conditional "Go" decisions is sometimes called a fuzzy gate.

The new products team ideally is self-directed.

Well-known business writer,Gary Hamel,has described _____ as "the most important business issue of our time."

Rold Gold Pretzels introduced honey-mustard pretzels to its product line.The honey-mustard pretzels are examples of:

New-to-the-world products are the least common form of new products.

The term "product innovation" usually applies to functions,especially manufacturing or distribution,and every new product benefits from this type of innovation.

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Creativity and the Product Concept

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 1: The Strategic Elements of Product Development

Briefly explain the terms: new products process,product innovation charter,and product portfolio management.

_____ refer to products retargeted for a new use or application.

Business firms expect,and get,a high percentage of their sales and profits from new products.

What are the most important reasons for product failure?

The leading factor in new product success is the development of a uniquely superior offering.

Research has shown that at least 40 percent of firms assign a marketing manager whose job it is to manage the phased new products process.

Firms with a global innovation culture have the most effective global new product programs.

Which of the following firms will have the most effective global new product programs?

Which of the following statements is true regarding invention?

In a new product process,an evaluation task that includes conditional "Go" decisions is sometimes called a fuzzy gate.

The new products team ideally is self-directed.

Well-known business writer,Gary Hamel,has described _____ as "the most important business issue of our time."

Rold Gold Pretzels introduced honey-mustard pretzels to its product line.The honey-mustard pretzels are examples of:

New-to-the-world products are the least common form of new products.

The term "product innovation" usually applies to functions,especially manufacturing or distribution,and every new product benefits from this type of innovation.

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Creativity and the Product Concept

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters