Question 1

With reference to the new products process,when the firm ____,it is called the ready-fire-aim approach.

Accepted Answer

A) lacks senior management support 
B) does not pay enough attention to quality 
C) chases a moving target 
D) does not do the required homework before beginning development 
A) lacks senior management support 
B) does not pay enough attention to quality 
C) chases a moving target 
D) does not do the required homework before beginning development

Question 2

Hallmark is known for selling cards,gift-wrapping materials,and collectibles.In the summer of 2000,Hallmark added fresh-cut flower arrangements to its product offering.In which of the following new product categories would the floral arrangements fall?

Accepted Answer

A) New-to-the-world products 
B) New-to-the-firm products 
C) Additions to product lines 
D) Product improvements 
A) New-to-the-world products 
B) New-to-the-firm products 
C) Additions to product lines 
D) Product improvements

Question 3

Which of the following best represents rules of thumb that firms have found work for them?

Accepted Answer

A) Heuristics 
B) Guidelines 
C) Synergies 
D) Product innovation charters 
A) Heuristics 
B) Guidelines 
C) Synergies 
D) Product innovation charters

Question 4

A successful new product does more good for a firm than anything else that can happen.

Accepted Answer

A) True 
 B)False

Question 5

The most important factor contributing to the success of a new market offering is:

Accepted Answer

A) a unique,superior product. 
B) a large advertising budget. 
C) a massive distribution system. 
D) price appeal. 
A) a unique,superior product. 
B) a large advertising budget. 
C) a massive distribution system. 
D) price appeal.

Question 6

Which of the following categories of new products would present higher risks and uncertainties as well as associated costs of development and launch?

Accepted Answer

A) Line extensions 
B) New-to-the-world products 
C) Improvements and revisions to existing products 
D) Repositionings 
A) Line extensions 
B) New-to-the-world products 
C) Improvements and revisions to existing products 
D) Repositionings

Question 7

A marketing researcher is most likely to serve as a(n)_____ in a new product development team.

Accepted Answer

A) functional representative 
B) process manager 
C) scientific advisor 
D) project leader 
A) functional representative 
B) process manager 
C) scientific advisor 
D) project leader

Question 8

The manufacturer of Luminarc is marketing a line of dinnerware for the first time in its history.In which of the new product categories would the dinnerware fall?

Accepted Answer

A) New-to-the-world products 
B) New-to-the-firm products 
C) Additions to product lines 
D) Product improvements 
A) New-to-the-world products 
B) New-to-the-firm products 
C) Additions to product lines 
D) Product improvements

Question 9

Describe the various categories of new products.

Accepted Answer

The various categories of new products a

Question 10

New-to-the-firm products are the least likely to require consumer learning.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements is true regarding a new product?

Accepted Answer

A) Failure rate for new products is around 90 percent. 
B) A successful new product does more good for a firm than anything else that can happen. 
C) The new products process is exceedingly simple. 
D) Generally,all the people involved in the creation of a single product belong to the same department. 
A) Failure rate for new products is around 90 percent. 
B) A successful new product does more good for a firm than anything else that can happen. 
C) The new products process is exceedingly simple. 
D) Generally,all the people involved in the creation of a single product belong to the same department.

Question 12

A "me-too" product is most likely to be a(n):

Accepted Answer

A) new-to-the-world product. 
B) new-to-the-firm product. 
C) product improvement. 
D) reduced cost product. 
A) new-to-the-world product. 
B) new-to-the-firm product. 
C) product improvement. 
D) reduced cost product.

Question 13

What is a fuzzy gate? Explain with an example.

Accepted Answer

Evaluation tasks occur after every phase

Question 14

By definition,new products are limited to significant technological innovations.

Accepted Answer

A) True 
 B)False

Question 15

Discuss the terms "product innovation" and "process innovation."

Accepted Answer

The term "process innovation" usually ap

Question 16

The job of a _____ in the field of new products is to help project managers develop and use good new product processes.

Accepted Answer

A) team executive 
B) process manager 
C) functional representative 
D) technical specialist 
A) team executive 
B) process manager 
C) functional representative 
D) technical specialist

Question 17

The _____ is tasked with leadership of a multifunctional new product development team.

Accepted Answer

A) functional representative 
B) marketing manager 
C) project manager 
D) CEO 
A) functional representative 
B) marketing manager 
C) project manager 
D) CEO

Question 18

A firm's global presence is no guarantee that it will automatically know how to efficiently manage its global operations.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT true about the product innovation charter (PIC)?

Accepted Answer

A) It is developed by first or second level managers. 
B) It provides guidance to all functional areas involved in innovation. 
C) It defines a scope of activity for new product development. 
D) It helps the product team identify where they should focus their efforts. 
A) It is developed by first or second level managers. 
B) It provides guidance to all functional areas involved in innovation. 
C) It defines a scope of activity for new product development. 
D) It helps the product team identify where they should focus their efforts.

Question 20

P&G's Ivory Soap and Tide powder laundry detergent have been revised numerous times throughout their history.Identify the product category that these products would BEST fit into.

Accepted Answer

A) Line extensions 
B) New-to-the-firm products 
C) New-to-the-world products 
D) Product improvements 
A) Line extensions 
B) New-to-the-firm products 
C) New-to-the-world products 
D) Product improvements

With reference to the new products process,when the firm ____,it is called the ready-fire-aim approach.

Hallmark is known for selling cards,gift-wrapping materials,and collectibles.In the summer of 2000,Hallmark added fresh-cut flower arrangements to its product offering.In which of the following new product categories would the floral arrangements fall?

Which of the following best represents rules of thumb that firms have found work for them?

A successful new product does more good for a firm than anything else that can happen.

The most important factor contributing to the success of a new market offering is:

Which of the following categories of new products would present higher risks and uncertainties as well as associated costs of development and launch?

A marketing researcher is most likely to serve as a(n)_____ in a new product development team.

The manufacturer of Luminarc is marketing a line of dinnerware for the first time in its history.In which of the new product categories would the dinnerware fall?

Describe the various categories of new products.

New-to-the-firm products are the least likely to require consumer learning.

Which of the following statements is true regarding a new product?

A "me-too" product is most likely to be a(n):

What is a fuzzy gate? Explain with an example.

By definition,new products are limited to significant technological innovations.

Discuss the terms "product innovation" and "process innovation."

The job of a _____ in the field of new products is to help project managers develop and use good new product processes.

The _____ is tasked with leadership of a multifunctional new product development team.

A firm's global presence is no guarantee that it will automatically know how to efficiently manage its global operations.

Which of the following is NOT true about the product innovation charter (PIC)?

P&G's Ivory Soap and Tide powder laundry detergent have been revised numerous times throughout their history.Identify the product category that these products would BEST fit into.

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Creativity and the Product Concept

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 1: The Strategic Elements of Product Development

With reference to the new products process,when the firm ____,it is called the ready-fire-aim approach.

Hallmark is known for selling cards,gift-wrapping materials,and collectibles.In the summer of 2000,Hallmark added fresh-cut flower arrangements to its product offering.In which of the following new product categories would the floral arrangements fall?

Which of the following best represents rules of thumb that firms have found work for them?

A successful new product does more good for a firm than anything else that can happen.

The most important factor contributing to the success of a new market offering is:

Which of the following categories of new products would present higher risks and uncertainties as well as associated costs of development and launch?

A marketing researcher is most likely to serve as a(n)_____ in a new product development team.

The manufacturer of Luminarc is marketing a line of dinnerware for the first time in its history.In which of the new product categories would the dinnerware fall?

Describe the various categories of new products.

New-to-the-firm products are the least likely to require consumer learning.

Which of the following statements is true regarding a new product?

A "me-too" product is most likely to be a(n):

What is a fuzzy gate? Explain with an example.

By definition,new products are limited to significant technological innovations.

Discuss the terms "product innovation" and "process innovation."

The job of a _____ in the field of new products is to help project managers develop and use good new product processes.

The _____ is tasked with leadership of a multifunctional new product development team.

A firm's global presence is no guarantee that it will automatically know how to efficiently manage its global operations.

Which of the following is NOT true about the product innovation charter (PIC)?

P&G's Ivory Soap and Tide powder laundry detergent have been revised numerous times throughout their history.Identify the product category that these products would BEST fit into.

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

Creativity and the Product Concept

Finding and Solving Customers Problems

Analytical Attribute Approaches: Introduction and Perceptual Mapping

Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

The Concept Evaluation System

Concept Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters