Exam 13: Crafting a Deployment Strategy Index

If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products,the firm can

Which of the following is an advantage of making a new generation of technology backward compatible?

When manufacturers bypass wholesalers and retailers to sell directly to end users it is called disintermediation.

Mallard Prosthetics was a leader in the prosthetic arm market and profits from its prosthetics were very high.When Mallard developed a computerized prosthetic that would render its previous prosthetics obsolete,it decided to withhold it from the market probably so that

A company's _____ is a good indicator of its likelihood of success when introducing a new product.

Gary London is a retired race car driver who helped Dale Earnhardt,Jr.get his start.Gary London is writing a book and making a video about the early days of Dale Earnhardt.He is trying to decide whether to market these items direct over the Internet or to use intermediaries.To make this decision he needs to know the pros and cons of each route.Provide that information and make a recommendation to him.

After completing the first draft of a textbook manuscript on Data Mining of Information,McGraw-Hill asked leading university professors to review the book and give feedback.The publisher was not only finding ways to improve the book,but also pre-marketing it to

Most firms find it easy to make the transition between successfully selling to early adopters and the early majority.

Online distribution is suitable when customers are disbursed and require extensive education about the product.

Innovators are unwilling to accept incompleteness in products.

Gary is a member of a service club in Franklinville.When the club wants to promote a cause or have a fund raising event,Gary is put in charge because everyone likes listening to him speak and he seems to get everyone excited about the event.Gary is a

Mallard Prosthetics was a leader in the prosthetic arm market and profits from its prosthetics were very high.Mallard developed a computerized prosthetic arm and is trying to decide when to introduce it to the market.What options does it have?

When there is a chasm between the early adopters and the early majority is a firm's product diffusion curve

In targeting the late majority and laggards,a company should emphasize the advanced technological features of the new product.

When a firm wants to shift its advertising focus from early adopters to the early majority,its advertising should change from emphasizing

Firms should constantly focus on launching their products as early as possible.

If you are seeking to become the dominant design of a new technology,then penetration pricing will not work.

To be effective,advertising for technology should always concentrate on the real message and not try to be entertaining.

Cannibalization is the process by which a firm's financial resources are depleted by a single product offering.

If Circle Systems makes its smartphone technology open,it will attract more software companies to write programs for use on its smartphone.The downside to this is