Question 1

Why are generational cohorts important to marketers?

Accepted Answer

Applying age as a basis to identify cons

Question 2

For some products,marketers can combine education level with other data like occupation and income to obtain

Accepted Answer

A)  a sense of consumers' regional culture. 
B)  consumers' value sensitivity quotient (VSQ). 
C)  the educational value equation. 
D)  complete profiles of individual consumers. 
E)  useful predictions of purchase behavior. 
A)  a sense of consumers' regional culture. 
B)  consumers' value sensitivity quotient (VSQ). 
C)  the educational value equation. 
D)  complete profiles of individual consumers. 
E)  useful predictions of purchase behavior.

Question 3

Two of the characteristics of this generational cohort that distinguishes them from Baby Boomers are that they were the first generation to grow up with both parents working,and that half of them have divorced parents.They are the first generation of latchkey children.Which generational cohort has these characteristics?

Accepted Answer

The answer of Two of the characteristics of this generational...

Question 4

Marketers in the United States are paying increasing attention to ethnic groups because

Accepted Answer

A)  they represent a majority of the population in nonurban areas of the country. 
B)  approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups. 
C)  they are more susceptible to marketing messages. 
D)  government subsidies assist marketers attempting to communicate value to these groups. 
E)  country culture is replacing regional culture as a key marketing consideration. 
A)  they represent a majority of the population in nonurban areas of the country. 
B)  approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups. 
C)  they are more susceptible to marketing messages. 
D)  government subsidies assist marketers attempting to communicate value to these groups. 
E)  country culture is replacing regional culture as a key marketing consideration.

Question 5

Lisle Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit.This is an example of the use of demographics in marketing.

Accepted Answer

A) True 
 B)False

Question 6

ABC Company knew that its customers were interested in environmentally friendly business practices,so it began marketing all of its products as environmentally friendly because they were made with all-natural ingredients,even though ABC's plant was one of the worst polluters in town.The new term for this practice is

Accepted Answer

A)  deceptive advertising. 
B)  greenwashing. 
C)  environmental exploitation. 
D)  virtual greening. 
E)  enviromarketing. 
A)  deceptive advertising. 
B)  greenwashing. 
C)  environmental exploitation. 
D)  virtual greening. 
E)  enviromarketing.

Question 7

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

Accepted Answer

A)  cultural cohorts. 
B)  corporate partners. 
C)  cartels. 
D)  cooperatives. 
E)  customers. 
A)  cultural cohorts. 
B)  corporate partners. 
C)  cartels. 
D)  cooperatives. 
E)  customers.

Question 8

Which of the following is true regarding modern gender roles?

Accepted Answer

A)  Gender roles are a constant cultural norm. 
B)  Modern standards require firms to produce gender neutral advertising for every product. 
C)  Gender roles have been blurred in the past several years. 
D)  Gender boundaries should never be crossed in marketing efforts. 
E)  Gender roles are unimportant to marketers. 
A)  Gender roles are a constant cultural norm. 
B)  Modern standards require firms to produce gender neutral advertising for every product. 
C)  Gender roles have been blurred in the past several years. 
D)  Gender boundaries should never be crossed in marketing efforts. 
E)  Gender roles are unimportant to marketers.

Question 9

The value of the euro has changed significantly since 2002 with the problems experienced by several European economies.This change in value is called

Accepted Answer

A)  interest destabilization. 
B)  inflation. 
C)  recession. 
D)  foreign currency fluctuations. 
E)  global financial impact. 
A)  interest destabilization. 
B)  inflation. 
C)  recession. 
D)  foreign currency fluctuations. 
E)  global financial impact.

Question 10

One of the goals of value-based marketing is

Accepted Answer

A)  to provide the greatest value for the least profit. 
B)  to sell products for the highest possible price. 
C)  to offer greater value than competitors offer. 
D)  to determine the value of the brand. 
E)  to sell to all consumers,regardless of their needs. 
A)  to provide the greatest value for the least profit. 
B)  to sell products for the highest possible price. 
C)  to offer greater value than competitors offer. 
D)  to determine the value of the brand. 
E)  to sell to all consumers,regardless of their needs.

Question 11

Country culture and regional culture are both part of a firm's

Accepted Answer

A)  demographics. 
B)  macroenvironment. 
C)  political / legal environment. 
D)  economic environment. 
E)  immediate environment. 
A)  demographics. 
B)  macroenvironment. 
C)  political / legal environment. 
D)  economic environment. 
E)  immediate environment.

Question 12

In the immediate marketing environment,the first factor that affects the consumer is

Accepted Answer

A)  demographics. 
B)  cultural values. 
C)  social trends. 
D)  the firm itself. 
E)  technological advances. 
A)  demographics. 
B)  cultural values. 
C)  social trends. 
D)  the firm itself. 
E)  technological advances.

Question 13

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Miss America Pageant broadcast are likely to see ads for clothing and hair care products,due to

Accepted Answer

A)  cultural expectations. 
B)  male domination in corporate boardrooms. 
C)  differing demographic data for potential and past viewers. 
D)  marketers' general perceptions. 
E)  multiyear advertising contracts that cannot be broken. 
A)  cultural expectations. 
B)  male domination in corporate boardrooms. 
C)  differing demographic data for potential and past viewers. 
D)  marketers' general perceptions. 
E)  multiyear advertising contracts that cannot be broken.

Question 14

By offering environmentally responsible products,green marketers

Accepted Answer

A)  undercut prices of nonenvironmentally responsible marketers. 
B)  keep costs much lower than those of competitors. 
C)  make consumers feel guilty for buying other products. 
D)  add value that other products do not have. 
E)  all of these 
A)  undercut prices of nonenvironmentally responsible marketers. 
B)  keep costs much lower than those of competitors. 
C)  make consumers feel guilty for buying other products. 
D)  add value that other products do not have. 
E)  all of these

Question 15

Imagine that you have just been made the marketing manager for your university.Your first task is to assess your university's immediate environment.What questions will you likely ask?

Accepted Answer

Answers will vary depending on the type

Question 16

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

Accepted Answer

A)  dress 
B)  symbols 
C)  demographics 
D)  language 
E)  social trends 
A)  dress 
B)  symbols 
C)  demographics 
D)  language 
E)  social trends

Question 17

Marketers wanting to use social media to reach consumers should understand that _______ were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.

Accepted Answer

A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z 
A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z

Question 18

As the euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

Accepted Answer

A) True 
 B)False

Question 19

The centerpiece of the marketing environment analysis framework is

Accepted Answer

A)  the economy. 
B)  corporate partners. 
C)  culture. 
D)  competitive intelligence. 
E)  consumers. 
A)  the economy. 
B)  corporate partners. 
C)  culture. 
D)  competitive intelligence. 
E)  consumers.

Question 20

Strategic efforts to supply consumers with environmentally friendly,sustainable merchandise and services are called

Accepted Answer

A)  reduce,reuse,recycle. 
B)  green marketing. 
C)  the green generation. 
D)  the inconvenient truth. 
E)  earth marketing. 
A)  reduce,reuse,recycle. 
B)  green marketing. 
C)  the green generation. 
D)  the inconvenient truth. 
E)  earth marketing.

Why are generational cohorts important to marketers?

For some products,marketers can combine education level with other data like occupation and income to obtain

Marketers in the United States are paying increasing attention to ethnic groups because

Lisle Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit.This is an example of the use of demographics in marketing.

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

Which of the following is true regarding modern gender roles?

The value of the euro has changed significantly since 2002 with the problems experienced by several European economies.This change in value is called

One of the goals of value-based marketing is

Country culture and regional culture are both part of a firm's

In the immediate marketing environment,the first factor that affects the consumer is

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Miss America Pageant broadcast are likely to see ads for clothing and hair care products,due to

By offering environmentally responsible products,green marketers

Imagine that you have just been made the marketing manager for your university.Your first task is to assess your university's immediate environment.What questions will you likely ask?

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

Marketers wanting to use social media to reach consumers should understand that _______ were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.

As the euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

The centerpiece of the marketing environment analysis framework is

Strategic efforts to supply consumers with environmentally friendly,sustainable merchandise and services are called

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

Why are generational cohorts important to marketers?

For some products,marketers can combine education level with other data like occupation and income to obtain

Marketers in the United States are paying increasing attention to ethnic groups because

Lisle Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit.This is an example of the use of demographics in marketing.

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

Which of the following is true regarding modern gender roles?

The value of the euro has changed significantly since 2002 with the problems experienced by several European economies.This change in value is called

One of the goals of value-based marketing is

Country culture and regional culture are both part of a firm's

In the immediate marketing environment,the first factor that affects the consumer is

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Miss America Pageant broadcast are likely to see ads for clothing and hair care products,due to

By offering environmentally responsible products,green marketers

Imagine that you have just been made the marketing manager for your university.Your first task is to assess your university's immediate environment.What questions will you likely ask?

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

Marketers wanting to use social media to reach consumers should understand that _______ were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.

As the euro becomes more expensive relative to the dollar,Americans are likely to purchase more European wines.

The centerpiece of the marketing environment analysis framework is

Strategic efforts to supply consumers with environmentally friendly,sustainable merchandise and services are called

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters