Exam 5: Analyzing the Marketing Environment

The members of Generation X are also referred to as Digital Natives.

Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States.Related to this,the text notes the increasing popularity of

Irvina is a general practice physician.Her office includes a number of nurses,clerical assistants,and a physician's assistant.She runs a well-organized practice,but she depends on a variety of corporate partners to create value for her patients.Who are likely to be Irvina's corporate partners and how do they help or hinder her efforts to create value?

Successful firms focus their efforts on satisfying customer needs that match their core competencies.

Insight Guides,a line of travel books,provides travelers with background information about people's beliefs,values,and customs in various parts of the world.Insight's books educate travelers about a country's

Socially responsible marketing is defined as a strategic effort by firms to supply customers with environmentally friendly merchandise.

The political / regulatory environment comprises political parties,governmental organizations,and

Marketers in the United States are learning that Hispanic and other minority groups are not alike.How do cultural differences affect purchase decisions? What can be said about the buying power of Hispanics?

Which retailer,in 2013,suffered a massive security breach that allowed hackers to steal credit and debit card information for 40 million customers?

Some companies have been accused of taking advantage of the current social trend of green marketing,positioning their products as environmentally friendly when this may not actually be the case.This is called

At almost every major university,some group on campus pressures the university to become "greener." What does this mean? What does it usually involve? Why would a university want to become greener?

The 1890 Sherman Antitrust Act prohibited monopolies and other activities that would restrain trade or competition.

Name the various social trends that impact marketing,and give one example that demonstrates how each one influences marketing practices.

Parties that work with the focal firm are its corporate partners.

Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core.What social trend does this product respond to?

An advance in technology called RFID makes it easier for manufacturers,distributors,and retailers to track items through production,distribution,and sales.This advance helps the firm

Which of the following groups has never lived without easy access to the Internet and other digital technologies?

When studying culture,the challenge for marketers is to determine whether culture

Successful firms focus their efforts on satisfying customer needs that

The first "latchkey" children belong to which generational cohort?