Exam 5: Analyzing the Marketing Environment

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace,fostering fair pricing practices for all suppliers and consumers.These actions are part of the ________ environment of business.

Which of these is a macroenvironmental factor?

Name one technological advance that has impacted how consumers research and buy products.Give an example from your own experience.

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in target markets.

Which of the following is an example of greenwashing?

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock.Yellow Trucking is an example of a

As director of a small art gallery,one of Frederica's major concerns is the preferences of the people who buy her artists' work.Frederica recognizes that the center of her marketing efforts is

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in

Which of the following is a social trend listed in the text?

Inflation refers to the cost of borrowing money.

Marketers know that,compared to high school graduates who are working full time,college students

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

Population estimates show that by the year 2050,nearly 30 percent of the population in the United States will come from which group?

Jeanne,who lives in Boston,refers to Pepsi as "soda," while Paul,who lives in Chicago,calls it "pop." This is an example of a regional culture difference.

By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can identify potential opportunities.

Members of Generation Y are also called Millennials.

Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors.Before initiating the promotional campaign,Yuri will assess his competitors' strengths,weaknesses,and

For a marketer,the central focus of the entire business process should be the economy.

After World War II the birthrate in the United States rose sharply,resulting in a group known as the Baby Boomers.

International marketers new to the United States often struggle to define American culture.What would these international marketers need to study in order to define the term and what would they be likely to learn?