Exam 5: Analyzing the Marketing Environment

One of the social trends discussed in the text that is shaping consumer values in the United States and around the world is a concern about the vast disparity in income.

As a retail clothing store manager,Randy frequently asks his staff what customers are saying and what they are asking for.He also attends the quarterly clothing show at the regional merchandise mart.Randy's efforts will likely help him

Which statement about the changing ethnicity in the United States is true?

If the inflation rate in Mexico was twice the rate in the United States,but the Mexican monetary authorities kept the peso-dollar exchange rate almost constant,which of the following would be true?

"Income distribution in the United States has grown more polarized." What does this mean in general,and what does it mean especially to marketers in the United States?

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

Demographics are transmitted by words,literature,and institutions from generation to generation.

The poorest 10 percent of the U.S.population earned less than _______ per week in 2013.

When Diana went to college,tuition was $650 per semester.Now that same college charges $6,500 per semester.This number reflects a persistent increase in price known as

The shared meanings,beliefs,morals,values,and customs of a group of people constitute their

What is greenwashing and why do consumers need to be aware of it?

Every year Pam reassesses the economic situation in the target markets her company serves.What factors will Pam likely assess?

When marketers look at advertising media they often begin with viewer or listener profiles such as age,income,gender,and race.They then compare the media profile with their target audience.These marketers are using __________ to see if the media "fit" with their advertising agenda.

Culture can broadly be defined as the shared meanings,beliefs,morals,values,and customs of a group of people.

The next broad wave of mobile applications is likely to center on "m-wallets" which will enable customers' smartphones to be used for wireless payments.

Late in the day on September 11,2001,the day of the World Trade Center attacks,Americans purchased all the American flags Walmart stores had available,nationwide.These purchases were indicative of

How can marketers identify potential opportunities?

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text,in hopes of increasing its business.For each tactic,identify the social trend it is based on.

What is most likely to happen when inflation increases?

The center of all marketing efforts is